Edwin Koo Email & Phone Number

Singapore

PRISM+ is revolutionizing display technology and smart home solutions from PRISM+'s base in Singapore. Beyond PRISM+'s high-performance displays, PRISM+ now offer advanced smart home appliances, integrated with PRISM+ Connect in multiple countries such as Malaysia, Product Strategy & Vision: Crafted a comprehensive product roadmap aligned with business objectives, resulting in a significant uptick in user engagement and satisfaction.Cross-functional leadership: Directed cross-functional teams in engineering, design, and marketing to deliver 10+ new features, which drove a 40% increase in daily active users (DAUs) and achieved a 70% monthly active user (MAU) rate. Improved communication with stakeholders, reducing project delays by 15%.User Experience Optimization: Led user experience enhancements by conducting user interviews, site visits. These efforts led to a 30% increase in positive reviews and a 20% reduction in user churn, with customer satisfaction soaring to 4.2 stars out of 5.Product Operations & Testing: Managed rigorous testing and QA processes, resulting in a 25% reduction in post-launch bugs and a 50% decrease in user-reported issues.Customer Service Improvements: Overhauled customer service workflows with automation and detailed guides, achieving a 24-hour service level agreement (SLA) and reducing response times by 20%, leading to an 18% increase in customer satisfaction.Project Management: Successfully managed the integration and on-time launch of 10+ smart home appliances, including PRISM+ Oasis and Vortex.Staff Management & Development: Mentored and developed a team of over 10 interns, guiding them through professional growth and building a strong, cohesive team.Performance Optimization: Enhanced app stability by 35%, and improved PRISM+ Connect’s ratings from 2.1 to 4.4 stars on the Apple App Store and from 2.1 to 4.8 stars on Google Play, reaching 40,000 combined downloads with significant traction in Malaysia.

Singapore, Singapore

BIGO Technology (BIGO) is one of the fastest-growing Singapore technology companies, with more than 30 offices and 6 R&D centres around the world. Powered by Artificial Intelligence technology, BIGO's video-based products and services have gained immense popularity, with users in more than 150 countries. These include Bigo Live (live streaming) and Likee (short-form video).BIGO is dedicated to connecting the world and to enabling everyone to share their beautiful moments. With a vision to be a content platform that inspires one billion people's lives, BIGO aims to empower a new generation of users with an exciting new social language where they can showcase, discover and stay connected in a positive and creative online environment.• Oversaw the interview process on the suitability of more than 300 live-streamers for the platform.• Adjusted the operation strategy and put forward optimization plans such as recruitment related. events according to the specific situation by collecting and processing the daily requests and needs from agencies.• Improved the activation and loyalty of over 50 agencies by suggesting actions that can be taken by agencies after analysing the weekly or monthly data of agencies, resulting in an average of 10% increase of agency’s income.• Established a feedback channel between agencies and the platform on competitor applications to increase viewership and footfall towards the platform by applying the latest live-streaming trends.

Singapore, Singapore

Makan Guru is a Social Enterprise that supports the local F&B industry with food delivery and food ordering solutions while promoting its goals: Functionality, Affordability, and Sustainability.• Makan Guru had partnered over 220 F&B and 6 Hawker Centres, merchants ranging from hawker stalls to home-based businesses.• Over close to 20 000 downloads and installed from Apple App Store and Google Play Store• Managed partnerships with over 220 local F&B merchants and B2B clients• Achieved close to 98% closure rate for merchant's requests and queries.• Pitched and assisted in crafting different commission schemes for different merchants’ needs, thus increasing the target audience by 30%.• Liaised with different Stakeholders(MakanGuru’s various departments, merchants, logistics team. vendors and customers) by assisting in merchants' operational (daily) needs.• Improved MakanGuru's onboarding system by 25% by pitching and proposing suitable recommendations such as a telemarketing team to streamline MakanGuru’s onboarding process.• Led a team in creating and updating MakanGuru's homepage and promotions to create an online presence with the design, programming, operations, logistics and finance team.• Company's dedicated internal Data Protection Officer, to ensure the legality in collecting customers, merchants, vendors, delivery drivers sensitive information and main liaison with Company's outsourced official Data Protection Officer.

Singapore

• Plan and execute Cold Storage's Halloween Event 2019 for children with Ogilvy in Great World City• Planned and executed multiple marketing campaigns (DFS Cocktail Festival 2019, DFS Christmas 2019, DFS Lunar New Year 2020) for DFS Singapore with a team with over 100 000 engagement counts in each event.• Managed events staff, event budgeting, client liaison, logistics management, vendor management, outsourcing, client/vendor relations management, event proposals, payrolls, site visits, on-site management and post-event reports to ensure smoothness and a successful event.• Lead a team in creating Ultimate's webpage and other necessary event pages required.• Achieved finalist for 4 categories in Marketing Events Awards 2020 (By Marketing-Interactive) as well as clinched the GOLD (Best Retail Shopper Event) and SILVER (Best Venue Experience) awards for Plaza SIngapore 45th Anniversary (Pretty Sweet 45) event.• Company's dedicated internal Data Protection Officer, and main liason with Company's outsourced offical Data Protection Officer.

Singapore

• Successfully conducted basic programming lessons (Microbit and Aruduino) for over 50 Primary and Secondary schools (E.g. Cedar Girls’ Secondary school and Raffles Girls’ Primary school) and 2000 students around Singapore with 100% approval rate• Successfully hosted and emcee-ed multiple inter-class competitions in school to create a more interactive learning experience.• Successfully led and trained over 30 assistant instructors in creating a more holistic experience for students.• Maintained good relationships with multiple stakeholders (School, students, parents, company)

Singapore

• Conduct training sessions and camps for over 20 schools around Singapore (E.g. Tampines Junior College)

Singapore

• Work in a team in planning and executing corporate events such as Sephora Dinner and Dance 2018 and Kulicke and Soffa Dinner and Dance 2018• Manage event smoothness as an event coordinator for the day for Market on Wheels 2018 @ AMK Hub. • Hire and Manage event part-time staffs in corporate events• Manage new outsourced vendors and vendor management to meet tight deadlines. • Design and craft payroll for event staffs. • Assist event/project manager in ad-hoc roles if required.

Singapore

Detachment/ Section Commander at 42 Singapore Armour RegimentCommanded a section of 4 Artillery specialized man with another Section Commander Held a key position within the Show Committee in Singapore 50th National Day Parade in 2015

Bachelor'S Degree, Business And Management, Second Class Honours (Upper Division)

A Levels, Physics, Mathematics, Chemistry, Economics

Activities and Societies: Outdoor Adventure Club (ODAC) - Member Rockfest* 2013 - Main Committee *Rockfest 2013 is one of SRJC major.

O Levels

Activities and Societies: Student Council - Member Boys' Brigade - Executive Committee