Edwin Lee Email & Phone Number

Luleå, Se

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Responsibilities: Regional Brand E-distribution- Leading regional brands e-distribution service profile in ventures (MY, SG, ID, PH, TH) - Commercial responsibility of 3.5 million (€) Net Merchandise Value business profile- Development of brands e-distribution channel partnerships- Regional brand pitching, on-boarding, up-selling initiatives- Development in internal reporting and business analysis- E-store operations of all regional brands’ external sales channels- Brand accounts’ revenue and marketing performance management Key Account Management- Leading partner services’ key brand account management- Key client support and new service infrastructure development- Resolution and communication management to brand key accounts profile of 5 million (€) Gross Merchandise Value- Business growth and value-added service support- Development existing partnership extension projects

Bangkok City, Thailand

Responsibilities: - New international business expansion setup (Thailand)- Execute business entity application tasks- Plan, initiate, and execute tasks in building a start up business operation framework and infrastructure- Hiring, training, and managing start up team- Business setup budgeting and P&L management- New sales acquisition- Drive company's revenue target

Malaysia

Responsibilities:- Total team members: 6- Develop long term / short team commercial and marketing strategies- Drive new sales acquisition to achieve yearly sales revenue target- Expand new commercial flexibility and potentials- Key stakeholders management (internal / external)- Monitor and manage business growth and partnership longevity of key clients•Develop new sales / operation framework to achieve sustainable business growthAchievements:- Team Sales Revenue achievement (2020): RM 9,804,989 (43.5% uplift)- Team Sales Revenue achievement (2019): RM 6,855,555 (14.5% uplift)- Personal client's contributions in TOP 10 clients Year 2019: 40%- Team new client acquisition: 88- Reputable Brand partnership acquisition: Poney, The North Face, Fitflop, Salomon, Herschel, Hedgren, Anta, Combi etc.

Selangor, Malaysia

Responsibilities:- Total team members: 5- Develop commercial and marketing strategies- Drive new sales acquisition to achieve yearly sales revenue target- Developed sales/operation communication framework- Monthly sales team performance reporting- Key account managementAchievements:- Team Sales Revenue achievement: RM 5,875,000- Personal client's contributions in Year 2018 total revenue (45%)- Average sealed contract count per week (0.98)- Reputable Brand partnership acquisition: Skechers, Delonghi Group, Ice Watch, MPH Bookstores

Selangor, Malaysia

Responsibilities:- New sales leads generation ( Malaysia, Singapore)- Sales cold calls- Sales presentation and demostration- Service quotation terms negotiation- Deal closing, client on-boarding and post-sales follow upAchievements:- Yearly personal sales revenue target (Malaysia) - RM 2,500,000- Yearly sales revenue growth: Malaysia (55%) & Singapore (70%)- Yearly customer base growth: >60% (Malaysia / Singapore)- Completion in Singapore expansion project (8 months): 7.5 x growth rate- Year 2017 highest average sealed contract count per month (6.5)- Brands acquisitions: Timberland, Nose

Petaling Jaya, Selangor, Malaysia

Responsibilities:- Product category / sub-categories expansion: Fashion- New sales and merchants acquisition- New product / brand sourcing- Deal negotiating- Execute weekly and monthly promotional campaign, marketing mechanics- Maintain client relationships- Monthly sales targets / performance reportingAchievements:- 100 new product (SKU) acquisition per month (June 2015 – Present)- Fashion Category Expansion (SKU): 60%- Brands Collaboration: Hush Puppies, Fred Perry Green Label, Playboy, Christy Ng, Lunamer, Fujifilm (Astalift), L'herboflore

Kuala Lumpur, Malaysia

Responsibilities:- Product / Deal sourcing- New merchants acquisition- Multi product categories expansion- Drive sales revenue- Daily deal negotiations- Client relationship management- Monthly / weekly sales performance reportingAchievements:- Yearly deals selection increment: 50%- Top sales of the month (RM 208,000 – December 2014)

Bachelor Of Arts (B.A.), E-Commerce & Marketing, Second Upper

Advance Diploma, E-Commerce & Marketing, Merit