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Edwin M. Email & Phone Number

Marketing Audience Lead, Email Campaigns at Harley-Davidson at Harley-Davidson Motor Company
Location: New York City Metropolitan Area, United States, United States 9 work roles 3 schools
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Role
Marketing Audience Lead, Email Campaigns at Harley-Davidson
Location
New York City Metropolitan Area, United States, United States
Company size

Who is Edwin M.? Overview

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Edwin M. is listed as Marketing Audience Lead, Email Campaigns at Harley-Davidson at Harley-Davidson Motor Company, a company with 5001 employees, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Edwin M..

Edwin M. previously worked as Marketing Audience Lead, Email Campaigns at Harley-Davidson Motor Company and Senior Email Marketing Specialist at American Cancer Society. Edwin M. holds Bachelor Of Fine Arts (Bfa), Photography And Imaging from New York University.

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Email format at Harley-Davidson Motor Company

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Harley-Davidson Motor Company

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Profile bio

About Edwin M.

Recent projects: http://www.edwinmelliza.com/📧 Email Marketing Specialist | Passionate about Delivering Impactful Campaigns🌐 10+ Years of Experience | Email Strategist | Technology EnthusiastI embarked on my journey in the email marketing landscape over a decade ago, fueled by a curiosity to explore the digital frontier. Back then, smartphones were a novelty, and flip phones still held sway. Fast-forward to today, and the email landscape has undergone a remarkable transformation. With the majority of users accessing their emails on smartphones and tablets, the canvas for effective communication has expanded exponentially.My journey: Adaptability has been my compass. I’ve meticulously honed my email code, ensuring it seamlessly adapts to evolving technologies. As I witness the ever-shifting tides of this dynamic field, I find myself marveling at our collective progress. From crafting subject lines that resonate with the human psyche to optimizing responsive designs, I’ve navigated the intricate interplay of technology and psychology.My Expertise:Email marketing isn’t just my profession; it’s my passion. I thrive on the challenges it presents—the delicate balance of art and science, the pursuit of higher engagement rates, and the quest for meaningful connections. My commitment to staying at the forefront of industry trends drives me to continually refine my strategies.The Future:As email marketing transcends borders, I eagerly embrace the global canvas it offers. Challenges are stepping stones to growth, and I’m ready to scale new heights. Let’s connect, collaborate, and shape the future of email marketing together.Feel free to reach out—I’m always up for a stimulating conversation! 📩🌟

Current workplace

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Harley-Davidson Motor Company
Harley-Davidson Motor Company
Marketing Audience Lead, Email Campaigns at Harley-Davidson
3700 W Juneau Ave Milwaukee, WI 53208 United States
Employees
5001
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9 roles · 28 years

Edwin M. work experience

A career timeline built from the work history available for this profile.

Marketing Audience Lead, Email Campaigns

Current

Milwaukee, WI, US

  • Lead audience segmentation and strategy within email. Work closely with content lead to align content pillars with relevant audiences, develop persona paths within email, and identify opportunities for personalization..
  • Rework email metrics reporting to lead better strategic directions
  • Establish new tagging policy to ensure proper engagement tracking
  • Develop audience segmentation based on past behavior to reduce unsubscribes/complaints while maintaining revenue goals
  • Collaborate cross-channel efforts for 120th Anniversary launch and new apparel collection
Dec 2022 - Present

Senior Email Marketing Specialist

Atlanta, GA, US

  • Partner with cross-functional teams, consultants, and vendors on the strategic planning and execution of email communication plan for flagship programs. Develop communication plan and calendar that effectively.
  • Overhauled Marketing Cloud email sending practices with focus on sending better emails quickly
  • Setup new deliverability platform within 1 week of receiving access, and used it to ensure emails go into inboxes, not SPAM folder
  • Developed and deployed end-of-year campaigns while short-staffed, raised 30% over budget
  • Optimized use of personalized content generator to make sure it’s being used at the right places at the right time
  • Streamlined work relationship between cross-functional teams and consultant, reducing time needed to launch campaigns by over 70%
Jan 2021 - Dec 2022

Email Marketing Manager At Health-E Commerce

Dallas, TX, US

  • Managed email calendar with cross-functional teams. Streamlined daily emails for company brands in order to remain prompt and efficient. Orchestrated pop-ups, automated email campaigns, and workflows. Managed Q/A for.
  • Grew overall email revenue by over 40%.
  • Personalized messages by identifying key segments which increased engagement by 60%.
  • Supervised and mentored interns/direct-hires and helped develop email marketing key skills.
  • Improved engagement rate by 30% using deliverability best practices and tools to monitor.
  • Cut email development time by 50% through better work processes.
Apr 2018 - Jul 2020

Digitial Marketing Manager

Norwalk, CT, US

  • Organized complex email campaigns. Researched and developed internal ESP, running on PHP server. Worked with major deliverability platform to ensure inbox deliverability as well as to avoid spam. Provided post-analysis.
  • Increased engagement metrics by 15%.
  • Utilized email strategies to grow subscription-based services by 20%.
  • Increased event attendance by 10%, which required wait-listing.
2017 - 2018 ~1 yr

Email Coordinator

Arlington, Virginia, US

  • Kick-started email program to ensure all email communications coordinated within one department, ending CAN-SPAM concerns and syncing branding. Transferred CRM data into new ESP. Directed data-sync requirements with IT.
  • Exceeded annual budget by 10% through online donations during 2008 recession.
  • Deployed over 40 individual emails per week during busy P2P season.
  • Supervised interns, volunteers, and junior employees.
  • Promoted signature events, one of which sold tickets for $10k/seat
  • Cut 20% email development time through use of automation
2008 - 2017 ~9 yrs

Graphic/Web Designer

Rye, NY, US

  • Created and maintained publications and advertisement mailing pieces
  • Updated and revised numerous company websites
  • Developed marketing strategies and ideas
2005 - 2008 ~3 yrs

Prepress Technician

Wrench Ltd
  • Enhanced and retouched digital images with Photoshop
  • Corresponded with art directors from ad agencies and magazines
  • Prepared CMYK proofs with Fuji Final machine
2003 - 2005 ~2 yrs
Team & coworkers

Colleagues at Harley-Davidson Motor Company

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3 education records

Edwin M. education

Bachelor Of Fine Arts (Bfa), Photography And Imaging

New York University

Education record

Rye Country Day

Education record

Juniper Hill
FAQ

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What company does Edwin M. work for?

Edwin M. works for Harley-Davidson Motor Company.

What is Edwin M.'s role at Harley-Davidson Motor Company?

Edwin M. is listed as Marketing Audience Lead, Email Campaigns at Harley-Davidson at Harley-Davidson Motor Company.

Where is Edwin M. based?

Edwin M. is based in New York City Metropolitan Area, United States, United States while working with Harley-Davidson Motor Company.

What companies has Edwin M. worked for?

Edwin M. has worked for Harley-Davidson Motor Company, American Cancer Society, Health-E Commerce, Rismedia, and March Of Dimes.

Who are Edwin M.'s colleagues at Harley-Davidson Motor Company?

Edwin M.'s colleagues at Harley-Davidson Motor Company include Brian Maher, Cassandra Lowry, Dick Shiner, Terrence Dowling, and Jay Prakash.

How can I contact Edwin M.?

You can use AeroLeads to view verified contact signals for Edwin M. at Harley-Davidson Motor Company, including work email, phone, and LinkedIn data when available.

What schools did Edwin M. attend?

Edwin M. holds Bachelor Of Fine Arts (Bfa), Photography And Imaging from New York University.

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