Edwin Yu Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

New York, New York, Us

New York, New York, Us

- Served as the lead on numerous implementation projects to onboard new partners to DailyPay, as well as the efforts to re-implement existing partners driven by changes to systems or pay schedules.- Developed optimal solutions around integrating DailyPay with a variety of payroll and time management platforms, largely via SFTP or API based transmission methods.- Created and distributed project plans with partners to set proper expectations and to solidify timelines and milestones throughout implementation.- Performed data validation both independently and in conjunction with partners to verify the accuracy of said data prior to go-live.- Laid out and conducted UAT test cases to confirm quality assurance and partner satisfaction.- Collaborated cross-functionally with many departments such as Sales, Support, Engineering, Marketing, Partnership Management, and Payment Operations to facilitate revenue growth while identifying paths toward risk mitigation.- Collected product feedback from partners and translated them into product roadmap requests to enhance functionality behaviors and to resolve any system-related issues. - Mentored new team members through both group and individual training sessions while acting as a point of escalation and providing supplemental support before and after partner launches.- Wrote and shared business and technical documentation with various teams in the spirit of knowledge transfer and betterment of the overall business.- Drove conversations around the importance of data security and privacy and the role of data encryption in today’s technology space.

New York, New York, Us

New York, New York, Us

- Drove the owned & operated and third party network video reseller business from IO negotiations to tag implementation, delivery, and troubleshooting.- Launched the self-service AOL Video Player, which allowed website owners to embed the player, upload their content, and connect to programmatic marketplaces for ad revenue opportunities.- Worked with the legal team to confirm that user agreements were completely lawful and that tax regulations were followed to the fullest extent for revenue share payments.- Worked with the finance and accounting teams to ensure that all user payments were approved and processed on time.- Engaged with the product team to keep the AOL Video Player homepage regularly updated for optimal SEO performance.- Wrote technical documentation outlining how to use the player, how to access the video library, and how to get paid for connecting video content to programmatic marketplaces.- Collaborated with the sales engineering team to make sure that all inventory sources and domains were mapped to the proper marketplaces.- Managed special projects and accounts related to syndicating video content across CTV, OTT, and OOH devices.

New York, Ny, Us

- Served as the subject matter expert on Video Syndication during the presales process.- Worked closely with the sales team to pitch the Video Syndication product to publishers looking to acquire video content, as well as video content creators looking to distribute it.- Collaborated with the audience development team to discover partners that would benefit the most from embedding our video content onto their websites.- Worked with content producers to identify ways to enhance their videos and make them more likely to be picked up by publishers.- Kept clients informed about new video player features such as the outstream and side-view components.

Dreieich, De

- Worked closely with the sales team to engineer revenue growth possibilities.- Pitched all of the ad server products to clients through in-person meetings and online demos.- Upsold new products to existing customers in an effort to strengthen our partnerships.- Learned our clients’ business models during the presales process and architected the best ways to migrate them onto ADTECH.- Filled out RFPs and RFIs during the presales process with technical information.- Helped the sales team review contract redlines and SLAs during negotiations.- Served as the main point of contact and technical liaison for active customers.- Gathered feedback from clients and worked closely with the product team to submit new feature, development, and change requests.- Helped clients integrate with third party vendors via the API for purposes such as order management and billing.- Built trust with clients and kept them informed of the product roadmap, as well as about ongoing trends in the digital advertising industry as a whole.- Conducted quarterly and monthly business reviews to discuss areas of success with clients and strategize ways for improvement moving forward.- Worked closely with the rich media team to review client specifications and build new HTML5 and Flash based ad units.- Shared industry knowledge, competitive advantages, best practices, and problem solving techniques internally with colleagues.