Edwin Ma Email & Phone Number

Shanghai & Beijing

www.u17.comBrand Marketing: IP marketing, brand&IP crossover branding, trade exhibition&company event, digital marketingPR: corporate communication, media relationships, media release, media eventBusiness Development: website&IP sales and investment

Shanghai

Tencent Literature（China Reading）PR: Media and KOL relationshipCrisis managementEvent planning and supportingMarketing: Media plan and strategy Social media planning and executing Entertainment marketingCelebrity relationship

Shanghai

Corporate CommunicationCSRInternal CommunicationMain achievements:E.g. Collaborate with Nanmatou Community to execute Dragon boat festival & Middle Autumn Festival CSR campaign to express sympathy for the elderly. More than 200 elderly people were involved.

Beijing City, China

http://www.modernweekly.com/• Professional copywriter and planer to AD clients. According to the brief, create cover story (magazine), App (iPad) and SNS (weibo) promotion, event proposal and etc. All the advertorials fit clients’ requirements and magazine’s style. • Well presentation skill. Partner with sales team to do presentation for each advertorial and nurture advertiser relationships.• Have large numbers of personality and brand resources, including local actor, artist, writer, fashion brands, auto and etc.• Clients: Mercedes-Benz, BMW, Audi, Lenovo, ThinkPad, Samsung, Bestseller, CTF and etc.

Beijing City, China

SEEC Media Group is China's most influential global vision and international mainstream media operators which consists of more than 20 magazine brands, including The Week, Voyage, Better homes and gardens China, Sports Illustrated China, Grazia China, Time Out (Beijing & Shanghai), La Revue du Vin de France and etc.Position: Senior Feature Editor (The Week http://www.theweek.cn Base in Beijing)The Week was launched as comprehensive Fashion & lifestyle weekly.• Created the column of magazine before it was launched.• Write and edit the feature about cover story, city, lifestyle, culture, art and design in each issue.• 6 pages each issue, monthly more than 20,000 words.• Plan and write the ‘London city feature’ with team, find the sponsor from Hilton global to support when we were in London. This feature has more than 100 pages, including the city guider, fashion, art, design, and lifestyle.Position: Creative Editor (Voyage http://www.xinlvxing.com.cn Base in Shanghai)Voyage is a professional travel magazine which targets the upper class in China.• Write the special articles for AD clients and make sure it fit the style of magazine.• Collect the main competitor and report to the all staff. Organize meeting about feedback of recently issue every month and share with sales team.• Have plentiful travel related resources, including luxury hotel, brand, tourism and etc.

Shanghai City, China

Total Media is a full service marketing and communication consultancy. Gafencu Men is a high-end monthly fashion magazine for successful men. Shanghai Essential is a bilingual monthly periodical publication special for the up-market, affluent business and leisure community in Shanghai. CCTV Gafencu is an ultimate luxury lifestyle show for male audience.http:// www.igafencu.comPosition: Editor• Write the cover story about people interview, as well as feature, lifestyle in Gafencu Men.• Search the hot spot in Shanghai, including hotel, club, bar, restaurant, spa and write the report about that.• Responsible for TV interview and search the candidates every month.