Responsible for the planning and execution of Experiential Marketing footprints, sponsorships, concerts and corporate marketing eventsProduced and executed Telemundo “Guerra de Idolos” Experience - Screening and Experiential Marketing tour in Los Angeles, New York, Houston and Miami.Negotiated theatre venues with Universal City Walk Cinemas and AMC Cinemas for Screening events in LA and NY. Clients: Telemundo, NBCUniversal, AMC Theatres, Universal City Walk

Oversee the day-to-day operation of the Field Event Marketing team.Offer support and guidance to the Field Event Marketing teams with the aim of achieving operational excellence.Execute Regional and National events and programs.Implementation of strategic weekly sampling plans. Increase trial and awareness with target consumer in market.Production and execution of event footprints, sponsorships, concerts, corporate and consumer marketing events.Clients include: McDonald's, Dr Pepper, Clamato, 7UP, AVMED, Walmart, Nissan and Mission Foods.

Build strategic partnerships with key market events that fit the brand objectives. Execute activation plans against key events.Execute Regional and National events. Consumer Sampling.Own the training and management of a Team of Brand Ambassadors (BA) who are a reflection of the BA profile.Day to day management of dynamic sampling program that drives 1:1 engagement with consumers.Development and implementation of strategic weekly sampling plans. Increase trial and awareness with target consumer in market.Clients include: Unilever, Hellmann’s, Knorr, Lipton Tea and L”Oreal.Key Accounts: Walmart, United Supermarkets, Albertsons, Amigos & Save-On

Ideation, development and implementation of innovative marketing concepts, brandedentertainment, content, brand and retail activation.Created and presented customized concepts and strategies to Clients and their respective Ad Agencies.Supervised and manage execution an implementation of sponsorships and activations.Managed all onsite activation and consumer engagement tactics including sponsorships with TV, Radio, Digital, Print and signage.Development of Sports Marketing, AD Sales, Activation campaigns and Venue EventManagement for Professional Basketball, Men’s Volleyball teams in Puerto Rico and their Arena.Clients include: Univision, Quaker Oats, Band-Aid, Telemundo, Ford, Cablevision, Comcast, Coliseode Arecibo, Capitanes de Arecibo Professional Basketball.

Co-founder and “architect” of Univision’s Partnership Marketing Group and Branded Entertainment Department. Served as ideation, development and production lead with Network Ad Sales, Client Development Group, Brand Solutions and Digital teams. Created and managed successful marketing solutions for top Agencies and Clients for all UCI platforms, which included Telefutura, Galavision and Univision.com.Lead the Creative Marketing and Branded Entertainment Production team for the Ad Sales division in consistently securing incremental revenue for the company. Worked closely with the network's programming teams on developing branded entertainment formats for record-setting shows like Mira Quien Baila, Premios Juventud and Nuestra Belleza Latina.Managed a team of 18 people that served as an “In House” Ad & Production agency for the company which consisted of Creative Directors, Art Designers, Copy Writers, Producers and Editors.Developed and brought creative initiatives to fruition for some of the most successful consumer promotions, branded content, branded entertainment and experiential marketing campaigns in the US Hispanic marketplace for major clients in all top categories such as: Pepsi, General Mills, Unilever Brands, Kellogg’s, GM/Chevrolet, JCPenney, AT&T, Coca-Cola, P&G Brands, Maybelline/Garnier, Target, Macy’s, Anheuser-Busch, Miller, Ford, Chrysler, Kraft Brands, The Home Depot, Lowes, Walmart, Verizon, T-Mobile, Sprint, Volkswagen, Nissan, Hyundai, McDonalds, Burger King, Wendy’s, Pizza Hut, Olive Garden, GOYA, , DisneyWorld, 20th Century Fox, DreamWorks, Disney Pictures, Lionsgate, Warner Bros, Paramount, Universal Studios, Ubisoft, XBOX, SONY PS2, State Farm, Allstate, M&M/Mars, Hershey, among many others. Co-creator of Univision’s highest rated youth Award Show “Premios Juventud”. Maintained positive and excellent collaboration with all departments for each UCI network, territory and enterprise initiatives helping to grow revenue significantly.