Edwin Poindexter Email & Phone Number

Los Angeles, California, United States

As a Field Marketing Manager, I play a vital role in expanding the Topo Chico brand in my market. I lead a team of field marketers to execute exciting events, engaging samplings, and strategic brand partnerships. Working closely with the Regional Marketing Lead and the Account Director, I am tasked with identifying opportunities to grow the brand and bring.

Los Angeles, California, United States

• Head up the ideation and execution of physical and digital culture/community events designed to increase brand awareness, brand affinity, and brand loyalty across 3 brands and multiple retail locations. Also developed.
• Identifying opportunities and executing brand activations at key culture events
• Creating pitch decks and pitching them to our leadership team
• Managing project budgets
• Formulating and executing unique go-to-market product launch campaigns
• Ideation and execution of multi-strategy campaigns across marketing teams

Los Angeles

• Field and respond to all daily incoming demo submissions
• Research and reach out to artists to procure singles for release
• Collect and organize digital assets for all releases
• Schedule all releases on google calendar
• Assist in the development and execution of all social and direct marketing campaigns for all releases
• Draft and send out all press release emails for blogs and DJ mailouts

Los Angeles

• Responsible for all facets of artist management from PR and marketing, to art direction and branding.Other duties:
• Pitch and negotiate over record and publishing deals with labels/collectives including Diplo’s Mad Decent/Good Enuff Records, Uzi’s Quality Goods Records, and Skrillex’s Nest HQ
• Develop and produce 15+ special events and sponsored promotions in the Los Angeles Market annually
• Research new and up-and-coming artists and DJs to develop and partner with brands and events
• Manage promotional campaigns for artist releases including securing blog premieres, write-ups,interviews, social media content, press materials and media kits
• Oversee artists’ social media and Soundcloud accounts

Los Angeles

• Booking Producers/DJs and negotiating the terms of their performance contracts
• Creating budget and expense reports for each event
• Scouting venues and assisting in pitching events to venues and negotiating the terms of our events
• Making sure all artist's performance rider requests are fulfilled
• Making sure backline is setup and in working order for each artist as needed

Los Angeles

• Supported Adidas Entertainment & Influencer Marketing team through styling and developing Influencer products for feature films, music videos and celebrity personal use
• Coordinated and executed distribution of Influencer Promotions to celebrity and influencer partners
• Researched and presented new and up-and-coming musical talent and influencers for Adidas to sponsor
• Assisted in the planning and execution of the official Adidas party for the Manchester United soccer team
• Maintained and oversaw footwear and clothing product stock inventory for the Influencer Marketingdepartment