Edwin Poindexter Email & Phone Number

Los Angeles, California, United States

As a Field Marketing Manager, I play a vital role in expanding the Topo Chico brand in my market. I lead a team of field marketers to execute exciting events, engaging samplings, and strategic brand partnerships. Working closely with the Regional Marketing Lead and the Account Director, I am tasked with identifying opportunities to grow the brand and bring it to new audiences. I am passionate about supporting the local culture and fostering creativity in the communities we serve to bring the Topo Chico brand to life in exciting and engaging ways.

Los Angeles, California, United States

Head up the ideation and execution of physical and digital culture/community events designed to increase brand awareness, brand affinity, and brand loyalty across 3 brands and multiple retail locations. Also developed an influencer marketing program that has increased our brands social media reach and exposure by the millions while saving us tens of thousands in ad dollars.Duties include but are not limited to:• Identifying opportunities and executing brand activations at key culture events• Creating pitch decks and pitching them to our leadership team• Managing project budgets• Formulating and executing unique go-to-market product launch campaigns• Ideation and execution of multi-strategy campaigns across marketing teams• Social Media marketing and management• Creating Influencer seeding campaigns and measuring and communicating their results• Interviewing, hiring, and job training for my team• Creating post-project reports to be presented to C-suite• Developing and maintaining valuable industry contacts• Traveling to cultural events for networking purposes

Los Angeles

• Field and respond to all daily incoming demo submissions• Research and reach out to artists to procure singles for release• Collect and organize digital assets for all releases• Schedule all releases on google calendar• Assist in the development and execution of all social and direct marketing campaigns for all releases• Draft and send out all press release emails for blogs and DJ mailouts

Los Angeles

Responsible for all facets of artist management from PR and marketing, to art direction and branding.Other duties:• Pitch and negotiate over record and publishing deals with labels/collectives including Diplo’s Mad Decent/Good Enuff Records, Uzi’s Quality Goods Records, and Skrillex’s Nest HQ• Develop and produce 15+ special events and sponsored promotions in the Los Angeles Market annually• Research new and up-and-coming artists and DJs to develop and partner with brands and events• Manage promotional campaigns for artist releases including securing blog premieres, write-ups,interviews, social media content, press materials and media kits• Oversee artists’ social media and Soundcloud accounts• Leverage our network of managers, agents, artists, venues and brands to identify opportunities forpartnerships and events• Use Facebook and Soundcloud analytics to track and measure success of releases and events to determineavenues of enhanced audience and client experiences• Schedule and manage studio times, performances, releases, travel, and more• Source and commission designers and artists to provide art direction and produce original material fordigital promo campaigns• Foster/maintain invaluable industry relationships by regularly attending industry events, shows, andfestivals

Los Angeles

● Booking Producers/DJs and negotiating the terms of their performance contracts● Creating budget and expense reports for each event● Scouting venues and assisting in pitching events to venues and negotiating the terms of our events● Making sure all artist's performance rider requests are fulfilled● Making sure backline is setup and in working order for each artist as needed

Los Angeles

• Supported Adidas Entertainment & Influencer Marketing team through styling and developing Influencer products for feature films, music videos and celebrity personal use• Coordinated and executed distribution of Influencer Promotions to celebrity and influencer partners• Researched and presented new and up-and-coming musical talent and influencers for Adidas to sponsor• Assisted in the planning and execution of the official Adidas party for the Manchester United soccer team• Maintained and oversaw footwear and clothing product stock inventory for the Influencer Marketingdepartment