•Products placements based on current trend and competitive pricing. •Shop merchandising. •Floor Sales staff training. •New Store expansion.

•Develop and implement strategic marketing and sales plans and forecast to achieve corporate objectives of our brands. •Develop and manage sales/marketing operating budgets.•Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.•Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.•Achieve satisfactory market share in relation to pre-set standards and economic trends.•Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.•Monitor competitor products, sales and marketing activities.•Establish and maintain relationships with industry influences and key strategic partners.•Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.

•Identify potential business and revenue opportunities through new market penetration and Retail expansion •Numeric and weighted distribution •New channel identification and build business through them•New product launches, market activations •Handling Principle visits, presentation on business update •Order Planning, Scheme planning and claim processing

•Identify potential business and revenue opportunities from Retail Channels •Handling of 24 FOFO Retailer chain of outlets, building of process and systems and driving profits for channels•Set up a distribution infrastructure for prepaid channel, led to development of 40 distributors•Handling a strong team of 12 DSA’s and 45 DST’s for Voice and data business •Designing monthly commissions structure for channels partners for optimum business growth •Acquired 10552 retail customers base through regular interactions and relation building •Training and development of Retail team for effective communication, customer retention and business building•Systematic monitoring of plan versus actual ,lead generations, new customer additions, retaining existing customers •Rewards and reorganization programme for both the direct and indirect sales teams •Customized offers for HNI customers •Monthly meeting with channel partners, which helped in providing enhanced customer service

•Designed innovative sales and marketing policies for product development, launch, brand/product management, channel development, promotion to generate /enhance value perception of products/ services offered•Developed 5 new distributors for CAV,LCD,DI with the requirements and demand of the target customers•Increased outlet coverage from 225 to 550 and placing focused products CAV,LCD,DI across outlets•Enhancing visibility of our products at outlet level by providing customized merchandising solutions, which helped in increasing recall value and business growth. •Provided leadership to 32 team members and integrated their efforts to optimize overall operational productivity and to maximize market penetration•Developing & handling of FOFO 16 Sony Centers, driving profitability from different categories through building strong team of SFA and displays•Customized activities during festivals and off seasons to generate excitement around the products and generate business growth •Handling of 42 national and regional chain of outlets across TN, building strong relationship and growing revenues•Directed growth in volume for CAV category from 14% to 24% and LCD category by 400%, DI category by 35% and DVD by 24% •Increased the availability of Home Theatre systems and home audio across outlets ,resulted a increase in sales of 25% over previous years •Increased coverage of national retail chain from 22 to 42 for LCD volume growth of 25% and increased photo channel outlets from 3 to 18, with a volume growth of 20% in the category •Providing OTJ and class room training to the team members for enhancing productivity and quality of service to the customer

•Handled a team of 6 functional heads i.e. Sales, Finance, Logistics, IT, HR & Security•Boosted a retail coverage of outlets from 85 to 135 outlets, through census and mapping of potential outlets •Enlarged a market share of global drive brands (Pall Mall cigarettes) from 0 to 7% in 6 months•Led a distribution drive for Dunhill to enhance availability from 28 nos to 54 outlets •Recorded a volume growth of 4% via mapping of 12 untapped markets through van coverage•Reduced operational costs to 1.6 % from 2.5 % of the total turnover and increased direct retail sales from 16 to 21% in six months

•Revamped pipeline across Hubs for availability of adequate inventory •Forecasting, Planning and resource management for 17 branches across the country.•Increased a share of Aashirwad by 12% in May – June’06 & snack food by 7%•Launched spices in southern & western markets •Coordination with Brand group managers, Production and logistics team to ensure OTIF.•Increase urban & rural penetration for cigarettes, growth in volumes by 21%•Provided Visibility solution for Cigarettes across markets, resulting growth in outlets/market share by 25%•Adherence of TM&D norms across markets•Increased 22% share for staples, 25% for confectionary, 18% for biscuits through increased coverage of target outlets from 5400 to 8900 outlets and turnover growth in 35 million to 58 million for the period •Enhanced brand visibility and availability by 70% in the target outlets. Reduced distribution cost by 7% with value & volumes growth•Led “PROJECT BEAT THE CYCLE” drive to enhance volume for Mangaldeep Agarbatti led to volume growth to 15M from 5M •Directed “STAPLES LOYALTY PROGRAMME” drive to increase volume and availability across the area of operation. Volume grew from 350 tons to 650 tons and availability grew from 5200 outlets to 11000 outlets.•Training to the team members and customer groups on credit management and infrastructure planning.•Implementation of Trade service cards, bench mark cards for Area Executives for effective utilization of time spend in the market.•Evaluated opportunities to maximize business growth for the area of operation.•Developed and implemented Marketing & Distribution plans to ensure inputs are provided to the right markets/Channels/outlets.

•Expanded coverage of retail outlets by 100%, helped in creating demand. •Increased visible distribution from nil to 78% target outlets without any extra cost. •Achieved all time high sales for Talcum powder of 471 cases