Edwin Raj Email & Phone Number

Petaling Jaya, My

Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Act as the main point of contact for assigned clients, establishing and maintaining strong, long-term relationships based on trust and collaboration.Gain a deep understanding of clients' business objectives, challenges, and industry landscape to develop strategic solutions that align with their goals.Conduct thorough assessments and analysis to identify opportunities for growth and improvement within clients' organizations.Work with cross-functional teams to create integrated solutions that address clients' needs, involving sales, marketing, product, and technical teams.Lead the development of customized proposals and presentations that effectively communicate the value of our solutions to clients.Manage the entire project lifecycle, including scoping, planning, execution, and monitoring, to ensure successful and timely delivery of solutions.Offer strategic guidance and recommendations to clients based on industry best practices and market insights, acting as a trusted advisor.Monitor and analyze clients' performance metrics and KPIs, providing regular reports and updates, and proactively identifying areas for improvement.Stay updated on industry trends, market dynamics, and emerging technologies to enhance offerings and provide innovative solutions.Identify upsell and cross-sell opportunities within existing client accounts, collaborating with the sales team to drive revenue growth.Share client feedback and insights with internal stakeholders to contribute to the refinement of products and services.Mentor and provide guidance to direct reports, supporting their professional growth and development.

Malaysia

Developing unique strategies and building upon current client strategies within the digital arena to meet/exceed objectives using research tools.Managing research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.Conducting rigorous analysis and market research to understand customer behavior, then use that information to develop marketing strategies that raise brand awareness, drive customer growth, improve a brand's positioning, and generate revenue.Fostering timeline development and monitoring progress, ensuring deadlines are met.Developing strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution.Proactively keeping abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.Writing communications briefs, ensuring that creative and media are effectively integrated.Developing and executing a regional campaign plan, working with the Global Marketing Team to utilize global themes and content, adapting messaging according to local market requirements.Maintaining an excellent collaborative relationship with sales representatives and sales management, to support the development and appropriate assignment of marketing influenced leads.

Petaling Jaya, Selangor, Malaysia

Exclusive in market representation of Twitter in Malaysia. Manage and cultivate existing business customer relationships with advertising agencies, creative agencies & Direct Clients.Onboard new strategic business clients from the introduction of features to assist with campaign creation and optimization, right from upper to mid and lower funnel.Help clients set up, optimize and scale marketing campaigns on Twitter as well as Tik Tok.Provide industry insights and marketing strategies for clients to meet and exceed business goals.Work with brands and agencies on yearly brand plan and digital strategy through market insights and social listening tools.Creating post campaign reports with recommendations and insights.Serve as a subject matter expert as well as support with the implementation of solutions and Strategies.Working closely with cross-functional project teams, in country and regionally to maintain continuous product knowledge.Prepare weekly, monthly and quarterly finance & performance reporting for management review.

Malaysia

• Manage and formulate end to end marketing and brand plans.• Lead end to end planning and execution of the marketing as well as promotion of 32 English language channels in delivering set revenue targets and business objectives.• Formulate and implement tactical campaigns as well as partner with businesses on certain campaigns to provide the best value to subscribers.• Drive daily marketing functions covering ATL, BTL and digital marketing while ensuring timely delivery of all marketing campaigns.• Work with cross-functional teams including PR & Communications, Radio, Advertising Sales, Upsell, Telemarketing, Retention, Loyalty as well as Trade Marketing in achieving business objectives.• Forge strong collaboration relationship with various partners and their respective brands including HBO, Disney, Fox Networks,Sony Pictures, Viacom Pictures, Discovery Networks, A&E Networks (History Channel) and Celestial Tiger.• Prepare and rollout new programs and campaign launches within a short turnaround while ensuring swift resolution of all crises.• Conduct in-depth analysis and reporting brand as well as program consumption performance in recommending the next course action.

Bachelor'S Degree, Marketing

Activities and Societies: Treasurer for Unisel Marketing Club

Lean Six Sigma - Green Belt

A Lean Six Sigma Green Belt possesses a thorough understanding of all aspects within the phases of D-M-A-I-C. They understand how.