We are a collaborative network of marketing, content and sales experts working independently, with individual client bases who join forces on a project by project basis. This includes smaller digital marketing work from social media content management, advertising, lead generation, creating digital platforms, strategy and action plan development, media planning, content planning as well as full turnkey e-commerce solutions. We provide:1) Full digital integration into current sales/marketing channels;2) Setup, content planning, content management of social media platforms;3) Integrate all leads development into CRM system;4) Manage CRM Systems on your behalf and manage your databases based on POPI guidelines.

Listed on the Kuwait Stock Exchange, IFA Hotels & Resorts is a worldwide leader in the development of mixed-use hotel and residential resort projects, as well as luxury leisure services. Their largest development in southern Africa is Zimbali Coastal Estate with managing partners: Fairmont Hotels. 1. Took full responsibility of taking the different offerings under the Zimbali brand online, from strategy development to roll out and maintenance thereof. Achieved great success from branding and positioning, lead generation and ultimately sales conversions;2. Set-up and manage all digital platforms for lead generation, which included website development together with designer and development teams. Full SEO and SEM. Set up Social media accounts and integrate with lead generation platforms such as CRM system and Mailchimp;3. Actively Managing google analytics and made necessary changes and optimising platforms daily;4. Managed all external media campaigns, PPC etc;5. Monitored sales team metrics and guided team toward meeting/ exceeding goals in consultation with sales and marketing managers. 6. Assisted sales agents / sales managers with presentations, negotiations and documentation.7. Addressed difficult issues and guided the team toward accomplishment of identified goals. 8. Accurately projected revenue and productivity.9. Forecasted sales activity.10. Ensured that all work was completed effectively; monitored the progress of work; maintained high performance standard.11. Drove top-line growth through client acquisition, customer service, communication and relationship building.12. Managed training and development of all sales and marketing staff.13. Product creation and setup.14. Built-up sales team and sales location to cater for the growth of the business.15. Strategic assessment of current operation and restructured business to cater for growth and reduction in sales & marketing costs to 25% of sales

1. Led the re-branding and positioning of the business from a time-based business to an asset-based business. Instead of a club-base business with property assets, we became a property-asset business (hotelier) with an extensive club-centered membership base around lifestyle investment for families. The main challenge was to take the group assets into the digital sphere, which previously had no presence. This included inter alia:a. Full situational analysis and establishing a task team to assist with strategic directionb. Full strategy documentation and internal selling.c. Implementation and roll out, including:i. Repositioning mindset and business channels to digital;ii. Develop and manage all digital and social platforms;iii. Full responsibility for SEO and SEM;iv. Google analytics;v. Day to day running of CRM platforms;vi. Daily management and use of Mailchimp accounts;vii. Establishing marketing roles;viii. Develop and manage brand guidelines;ix. Develop sales channels and ensure smooth distribution;x. Work closely with southern African travel trade to promote and open sales channel;xi. Develop strategic partnerships for company within travel trade and other non-travel partners; and xii. Establish sales teams and set data-driven targets to be managed on a daily basis.

TLC Marketing Worldwide is global leaders in lifestyle marketing with over 19 offices globally. TLC work with some of the worlds leading travel and tourism brands.