Edwin Tarus Email and Phone Number
Professional commercialized consultant who is highly tactical and able to design and execute new profit-yielding products in the gaming and lottery businesses with an amazing track record in Operations Management, Product Management, Marketing, Financial Management, Strategic & Product Development, and lastly Customer Experience success.I have a rich background in Sports betting, Retail Shop, Number Games and lotteries in Africa, online gaming experience – mobile (mobile money integration, Business Technology, USSD, and Web), SACCOS and Banking Industry, information systems, and Content Service Provider (CSP) through mobile Telcos networks. The ability to describe corporate direction, achieve goals, optimize business and marketing strategies is a result of having excellent customer acquisition and retention tactics. iGaming, Business Technology, Fintech, and financial services, as well as agribusiness, are of interest.
Betsson Group
View- Website:
- betssongroup.com
- Employees:
- 1516
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Senior Product ManagerBetsson Group Sep 2023 - PresentMalta -
Product DevelopmentDigitalent Systems Limited Oct 2022 - PresentDigitalent Systems is a leading provider of customized business technology and support partner of choice. We specialize in providing financial electronic payment solutions, ERP, Tax Integration Solutions, and Hardware maintenance to Banks, MFIs, Saccos and other sectors. In Kenya, and subsidiary support office in Rwanda, Tanzania, Uganda, Ethiopia, DRC and Zambia.Strategic Vision and Roadmap: Define and drive the product development vision and strategy, aligning product goals with overall business objectives to deliver market-leading solutions.Cross-Functional Leadership: Oversee cross-functional teams, coordinating with engineering, design, and marketing to ensure seamless product delivery from ideation through launch.Innovation and Performance Management: Lead continuous product improvement and innovation, using data and user feedback to refine offerings, boost performance, and maximize customer satisfaction.Strategic leadership, overseeing organizational management, working with the board of directors, fundraising and financial management, managing external relations and advocacy, developing and evaluating programs, building and developing teams, managing risks, fostering strategic partnerships, and continuously learning and improving. -
Lead Consultant Africa - Tabro SolutionsGaming In Africa Jan 2020 - May 2023KenyaTABRO SOLUTIONS is a leading consulting firm supporting iGaming and Gambling companies in achieving outstanding results.My areas of experience is:- Partnerships in business strategy- Sports Betting, Number Games, Casino, and Virtuals Licensing - Product Development/Design - B2B & B2C- B2B & B2C Business Development -.Acquisition marketing, affiliate marketing, and media buying - Content marketing and influencer marketing- Creating an Online Community- Project Management on Online and Retail Shops set up- Commercials- Education and training-Tax and Licensing
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Senior Regional Sales ConsultantBetstarters Jan 2022 - Jul 2022Malta -
Senior Business Development Specialist - AfricaTvbet.Tv Jan 2021 - Sep 2021TVBET.TV is the leading B2B-provider of live-games for casinos and sports betting operators worldwide. Let's grow together!https://tvbet.tv/en/ -
Africa Head Operation (Gaming & Sportsbook )Oxygen8 Group Jan 2016 - Sep 2019Kenya Developed strategic direction and plans for the company regarding all commercial functions including marketing, business development, and customer experience; and drive strategy communication and execution. Lead in setting up and management Sports Gaming Brands in East Africa and West Africa. Managing staff and ensuring the appropriate level of training is provided and resolve conflicts affecting performance. Avoiding high-risk scenarios by analyzing, internal control and risk management techniques to defend the company from fraudulent attacks Developed and lead the implementation of marketing budgets, and monitor progress against key performance indicators Building and managing strategic relationships and partner with key industry players and agencies. Retaining customers with amazing campaigns, offers, communications, customer programs, competitions, VIP treatment, etc. Responsible for Gambling and KYC controls to the Customer care team KYC & Payment processes - Mobile Money & Banks incl. building relationships with major Telecoms for mobile money solutions services as well as Gaming Boards, Banks, media and other external partners Preparation and submission of regulatory returns and remain abreast with all regulatory compliance and industry-specific requirements Responsible for PNL/ GGR/NGR/Deposits/ KPI and Targets Reactivating best possible customers given their CLTV through campaigns, VIP treatment, etc Retrieve & analyze relevant data (segmentation, campaign planning, implementation & communications). Driving the innovation of new products and their development as well as enhancements of existing products; ensure that the user experience is exciting, informative and entertaining to end-users Planning CRM and making sure it is customer focussed and working to maximize its effectiveness for sales Setting up the departmental operational team and managing the business daily operations -
Business Consultant - ExternalSummin Holdings Jan 2016 - May 2019KenyaSummin Holdings provides technology solutions to solve businesses’ most important problem through the provision of quality and excellent IT products and services.It has significant experience across industry sectors, products, and services, with substantial work done in providing professional services, infrastructure solutions, technical support, and technology outsourcing to all sectors. Key clients have ranged from banking and financial services, telecommunications, manufacturing, government, and NGOs.
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Marketing & Corporate Affairs ManagerElitebet Ltd- East Africa Oct 2013 - Dec 2016Kenya Planning, developing and implementing effective marketing communication campaigns Managing marketing activities and measuring results. Developing the marketing strategy for the company in line with company objectives. Co-coordinating marketing campaigns with sales activities. Overseeing the company’s marketing budget. Creation and publication of all marketing material in line with marketing plans. Planning and implementing promotional campaigns. Segmenting of the CRM to enable tailored and relevant marketing messages to customers. Responsible for brand management and corporate identity Planning, managing and delivering multi-channel, digital CRM marketing campaigns. Monitor and report on the effectiveness of marketing communications. Working closely with design agencies and assisting with new product launches. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. Analyzing potential strategic partner relationships for company marketing. Liaising with affiliate team to plan strategies & deals
Edwin Tarus Skills
Edwin Tarus Education Details
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Finance And Financial Management Services -
Moi High School KabarakHigh School Diploma -
Business/Commerce
Frequently Asked Questions about Edwin Tarus
What company does Edwin Tarus work for?
Edwin Tarus works for Betsson Group
What is Edwin Tarus's role at the current company?
Edwin Tarus's current role is Product Manager | Project Management | iGaming Consultant | Operations & Management | Business Development | Financial Management & Advisor | Investment Consultant | Arbitrator.
What schools did Edwin Tarus attend?
Edwin Tarus attended The Catholic University Of Eastern Africa, Moi High School Kabarak, Strathmore Business School (Sbs), Project Management Institute.
What skills is Edwin Tarus known for?
Edwin Tarus has skills like Business Strategy, Finance, Gaming Industry, Public Relations, Business Development, Sales, Social Media, Corporate Finance, Digital Marketing, Customer Relationship Management, Customer Acquisition, Customer Retention.
Who are Edwin Tarus's colleagues?
Edwin Tarus's colleagues are Paul Malt, Giuliana Flora, Mark Briffa, Nicole Bezzina, Clive Attard, Tebbi Ridha, Parbati Behera.
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