Edwin Taylor Email and Phone Number
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Edwin Taylor personal email
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As an experienced marketer, I'm focused on digital strategy, demand generation, and the technologies that deliver an effective website experience for both the customer and the business.I possess extensive digital marketing experience including SEM and display advertising, SEO strategies, email campaigns (marketing automation platforms), website development and management, content management systems (CMS), and optimizing the website user experience (UX).I'm focused on client relationship management, enterprise-wide collaboration, digital transformation, and grounding strategies in performance analytics and client goals.
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Director, Website Strategy, Enterprise MarketingS&P Global Nov 2021 - PresentNew York, Ny, Us
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Associate Director, Digital Marketing Strategy, S&P Global Market IntelligenceS&P Global Apr 2017 - Dec 2021New York, Ny, UsResponsible for the division’s website strategy and digital marketing strategy. Define how we develop and deliver a website experience that maximizes brand/product awareness and generates demand in the global markets we serve. Built and manage a high-performing team to create and execute full-funnel digital campaigns that include SEO strategy, SEM/ Display advertising campaigns, content marketing, and performance analytics.Lead the integration and deployment of new marketing technology with the website, including a site chatbot and an automated newsletter subscription/fulfilment tool. Also guided the relaunch of the website through a merger and a rebrand that twice resulted in the migration to a new Content Management System (CMS) platform.Ensure digital marketing budget is optimized for effectiveness according to the goals of each campaign. By championing our digital transformation, helped grow the digital advertising budget by 235% from 2019 to 2021.Collaborate with corporate digital and other division digital leads to enhance the UX/CX and share best practices. Drive website development and improvements via the Agile process with IT dev teams.
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Associate Director, Marketing & SalesSnl Financial Apr 2013 - Mar 2017Responsible for marketing SNL Knowledge Center's training seminars, webinars, computer-based training, and conferences for strategic financial professionals in the Banking, Insurance, Energy, REIT, and Media & Communications sectors.
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Board Of DirectorsThomas & Howard Company, Inc. May 2012 - Jun 2015
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Brand Manager, Pro Bono ProgramCapital One Feb 2004 - 2012Mclean, Va, UsManaged Brand Marketing Department's pro bono program, organizing volunteer teams spanning the breadth of the department's capabilities to donate marketing services to our community nonprofit partners. -
Sr. Marketing Manager, Marketing Process ManagementCapital One 2002 - 2004Mclean, Va, UsManaged Marketing Process Management team in the Direct Marketing Center consisting of 6 direct reports and 25 associates/contractors:• Negotiated team role/responsibilities when Marketing Manager role split between DMC and Brand• Developed integration plan and managed transition into new DMC ops role• Designed marketing process that governed team's work within DMC pipeline • Actively engaged team with development discussions and reviewed development plans
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Sr. Marketing Manager, Lifestyles Card ProgramCapital One 2000 - 2002Mclean, Va, Us• Managed team of 4 direct reports responsible for developing marketing strategy for the Lifestyles Credit Card line of business• Developed overall team goals and managed associate performance• Developed and launched successful marketing strategies to help achieve growth goal attainment of 2 million accounts and $2 billion in outstanding in 2 years • Designed process to streamline the marketing pipeline of BAU card programs and to optimize product introduction from innovation pipeline
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Marketing Manager, Co-Brand/ Partnership FinanceCapital One 1997 - 2000Mclean, Va, UsProvided client support and marketing strategy for the new Co-Brand credit card line of business, including:• Provided client relationship management for marketing strategy to co-brand clients such as Mercedes-Benz Credit Corp, Amtrak Smartrak Rewards, and World Championship Wrestling• Developed and presented marketing pitches for new client development• Developed and managed all aspects of integrated marketing plans for co-brand clients across multiple channels including mail, websites, TV, out-of-home, event marketing and point-of-sale• Managed a team of 2 direct reports, developed/managed goals and provide associated development
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News EditorSalem Newspaper Group 1994 - 1997Held multiple positions of increasing responsibility during my tenure in the editorial department-- staff writer/photographer, features editor, news editor.• Responsible for managing editorial staff and contract writers to develop content for each week's edition• Developed story ideas, assigned articles, edited articles, designed page layouts and wrote news and feature articles• Served as editor of The Salem Times-Register, The Fincastle Herald, and The Newcastle Record• Earned several Virginia Press Association awards for news writing, feature writing, business writing, design, and photography
Edwin Taylor Skills
Edwin Taylor Education Details
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University Of VirginiaEnglish
Frequently Asked Questions about Edwin Taylor
What company does Edwin Taylor work for?
Edwin Taylor works for S&p Global
What is Edwin Taylor's role at the current company?
Edwin Taylor's current role is Director, Website Strategy, Enterprise Marketing.
What is Edwin Taylor's email address?
Edwin Taylor's email address is et****@****snl.com
What is Edwin Taylor's direct phone number?
Edwin Taylor's direct phone number is +143495*****
What schools did Edwin Taylor attend?
Edwin Taylor attended University Of Virginia.
What are some of Edwin Taylor's interests?
Edwin Taylor has interest in Social Services, Children.
What skills is Edwin Taylor known for?
Edwin Taylor has skills like Direct Marketing, Strategy, Product Marketing, Marketing Strategy, Brand Management, Integrated Marketing, Marketing, Direct Mail, Crm, Email Marketing, Brand Development, Creative Direction.
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