Edwin Vincent Email & Phone Number

Seattle, Wa, Us

New York, Ny, Us

Led pivotal pre- and post-event activations for major sponsorships like ABS East and TSAM, directly influencing a $113MM sales pipeline and generating 361 marketing-influenced sales opportunities.Collaborated with cross-functional teams, including Business Development, ACE, Internal Communications, Content, Digital, and Legal and Compliance, to tailor marketing strategies across diverse segments such as Asset Managers, Pensions, Insurers, Private Markets, and Accounting.Streamlined commercial marketing processes and enhanced team efficiency through the implementation of a prospecting email nurture stream and a creating a design/creative brief, while concurrently presenting marketing capabilities in monthly Marketing Office Hours to global business development teams.Tracked key accounts for an ABM campaign, harnessing intent data to inform marketing strategies, optimize targeting, and drive more informed and effective engagements, significantly contributing to a rapid yet substantial impact on sales and brand positioning.

New York, New York, Us

Led end-to-end campaign management, strategy, and execution to engage and retain existing customers for a new mobile-first investment product Citi© Self Invest (CSI).Email, mobile, and digital marketing communications contributed to $61MM and over 1,800+ new accounts.Identified and influenced new strategic opportunities to grow accounts and assets under management. Created relationships and leveraged partnerships with internal teams, stakeholders, and subject matter experts such as Decision Management, Product, Legal and Compliance, and other Marketing Partners.

New York, Ny, Us

Partner with various business units to craft messaging and develop strategic marketing content.Create marketing assets including written communications, videos, scripts, and digital content.Create promotional calendars, collaborating with internal teams to determine communication channels and timing.Implement communications plans, ensuring that key messages are distributed consistently.Assist with strategy presentations for senior leadership meetingsFacilitate Legal and Compliance approvals of marketing assets.Source and analyze metrics to quantify and evaluate project performance, propose changes to marketing strategy as needed.Stay current with competitor content and trends in Wealth Management.

New York, Ny, Us

Lead a team of multi-disciplined marketing professionals to create innovative digital channels for Morgan Stanley Wealth Management.Owned ms.com/wealthmanagement webpage strategy to drive measurable improvements at crucial conversion areas of the page.Increased client conversion rate by 10% for ms.com/wealthmanagement with testing and persuasive website architecture.Worked with and influenced critical stakeholders across the Wealth Management business to adopt innovative, digital campaigns.Oversaw strategic processes including customer journey mapping, persona development, individual touchpoint strategies, content, advocacy, and influencer strategies.

New York, New York, Us

Drove Citigold focus and sales programs across branch network with marketing and sales incentive campaigns.Increased product penetration of affluent clients to increase share of wallet by partnering with product partners Sourced new lead opportunities leveraging internal and 3rd party data analytic resourcesCreated strategic alliances for Citigold opportunities.Developed new and leverage existing digital sales tools to support the business building objectives for bankers, RMs and FAs.Gathered and organized data to be used in a new mobile app launch to be used by consumer clients.

New York, Ny, Us

Developed marketing programs to support regional sales objectives across multiple accounts that build awareness, generate leads and nurture existing client relationships by partnering with sales and product development, digital content, and analytics-focused teams.Lead the invitation, engagement, and follow-up strategies for face to face and virtual client interactions, including live events, virtual events, and webinars that aided in increasing product adoption by 70% over the goal.Coordinated email marketing programs from contact strategy to production to deployment that support lead generation and nurturing efforts resulting in 30% open rate and 10% click rate, and requests for product demos.

New York, Ny, Us

Collaborated with internal leaders to develop, manage, and execute strategic cloud marketing programs Created, managed, and executed a comprehensive annual marketing plan.Managed and executed a broad range of marketing deliverables, including collateral, sales enablement resources, thought leadership, case studies and research Worked with various teams to create and promote firm cloud brand and digital media program through internal and external channels.Leverage marketing programs across other practices areas within the firm to drive synergies and maximize marketing investments. Developed proficiency with firm global branding policies and regulations and help ensure compliance across marketing activities.

Pearl River, New York, Us

Assisted with overall operations of media-buying agency for B2B transactions, trading broadcast advertising for tangible products, including contract review and recording spots purchase into company system Media Bank.Pulled client dollar reports, schedules, and netsheets from Media Bank, television time spot checks, pre and post logs requests from station reps.Provided proactive Nielsen Net Ratings research data and analysis of the client's business and product category to collaborate on the development of online marketing campaign plans.

New York, Ny, Us

Project manage client marketing campaigns for print media throughout the lifecycle of the project. Analyzed and reviewed the clients requirements and make determination on the scope of the overall project.Succefully designed & implemented workflows after evaluating complexity, deliverables, and costs of the project. Maintained the master schedule for all project activities and conduct periodic status checks to assess progress against the schedule. Made changes to plans when requirements changed or shifted.

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Learned salary cap protocols for the Arena Football League and assisted Coaching staff in maintenance of the salary cap.Tracked player progression from all football leagues.Assisted in recruitment and scouting of all positions.

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Sold new corporate partner relationships and achieve mutually agreed-upon sales goals. Developed dynamic sales presentations for new business prospects; designed proposals incorporating research of category dynamics and clear understanding of the prospective partner's marketing goals.Managed and ensured exemplary fulfillment of all corporate partner programs, and establish strong relationships with existing partners to maximize retention. Generated leads; cultivated and entertained prospects and current partners at New York Dragon home games and various events.Worked closely with other departments to develop and execute sponsored programs (e.g., community relations, game presentation, ticket sales andcustomer service.Identified local and national trends and emerging markets, and adjusted sales/service strategies accordingly.Provided accurate, reliable information for sales forecasts and prepare weekly pipelines and revenue reports.

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The eyes and ears of the organization on game days.One of five team leaders that directed a new initiative for the Jets organization.Supervised a staff of four interns on home game days to enhance fan experience.

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Supervised gate pregame ticket sales booths and became skillful in the Paciolan tickets data base.Handle individual game ticket reservations and customer inquiries Assist in various Ticket Operations projects Provide customer service in telephone sales area

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Learned to interact with Head Coaches and Administration in a professional manor. Set the standard for all interns in professionalism.Supervisor Assistant for all interns.Worked in close relations with all front office staff members.

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Executed functional aspects of Marketing Department, including but not exclusive to customer service/sales, and inventory management.Promoted to 1 of 5 strategic team leader positions.Conducted research interviews, and submitted reports to be reviewed by directors and upper management.

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Provide Customer ServiceAssist with Stadium Club Sales and Waitlist Membership.Daily filling of accounts formsSupport Corporate Sales Department with various sponsorship fulfillment requests

Brookville, New York, Us

Conducted focus groups to research how to incorporate ideas during events on campus.

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Business Management