As the sales director at Guylian, I lead the branded sales strategy and the full P&L for more than 120 countries, working with distributors and our own sales organizations in our key markets. I have over 20 years of experience in the FMCG industry, with a strong background in negotiations, (trade-) marketing, in-store execution, and people management.My mission is to create long-term success and growth for Guylian, a premium chocolate brand with a distinctive product and a loyal customer base. I achieve this by turning around the RTM and brand positioning based on an omnichannel approach, leveraging my skills in category management, RGM, and financial analysis. I enjoy working with local, Benelux, and international teams and markets, dealing with both A-brand and private label products. I am passionate about delivering excellence, innovation, and value to our customers and consumers.