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Experienced and tenacious marketing leader who has created award winning campaigns for high-profile sports and broadcast companies. A real go-getter with an insatiable appetite for football.
World Rugby
View- Website:
- worldrugby.org
- Employees:
- 891
-
World RugbyLondon, Gb -
Senior Marketing ManagerWorld Rugby Mar 2024 - Present -
Senior Global Marketing ManagerDazn Jul 2022 - Apr 2024London, London, GbResponsible for the EMEA regions that DAZN operate in including Germany, Italy, Spain and France. Key responsibilities and achievements are:- Plan, develop and execute multi-million pound global brand and direct response campaigns ensuring they are rolled out effectively to all our EMEA markets- Launch the France market from a central perspective seeing marketing strategy through to delivery to gain a +120% vs. target acquisition numbers (utilising my GCSE French to it's fullest)- Build market leading brand creative and production frameworks to cater for global expansion into new territories at speed, not compromising on creative execution- Developed global brand strategy and rebrand overseeing execution and rollout- Led on large scale partnership implementation with big-tech companies Amazon and YouTube to integrate the DAZN platform- Manage a core team ensuring successful performance throughout all of our markets- Led on developing marketing automation tools with a cost saving to the business -
Global Marketing Campaigns ManagerDazn Nov 2019 - Jul 2022London, London, Gb -
Marketing Executive - FootballDazn May 2018 - Nov 2019London, London, Gb -
Marketing CoordinatorStats Perform Mar 2016 - May 2018London, England, Gb- Developed media integrations for new statistics such as Expected Goals (xG for the cool kids), ensuring that high-profile media outlets were able to roll these out with minimal backlash.- Worked with all media outlets to ensure brand recognition for Opta- Created a bespoke journalist-led football match to create a deeper understanding of the sports data market. -
Pr & Marketing AssistantStats Perform Apr 2015 - Mar 2016London, England, GbPerform is a leading digital media company. At the heart of our business lies our unique perspective on how to commercialise sports content across digital platforms and engage with mass audiences globally. -
Recruitment ConsultantMajor Players Apr 2014 - Apr 2015London, England, GbSpent the first 6 months of my career working in the recruitment industry, recruiting for leading marketing and PR candidates. Gained a great understanding for the marketing industry whilst also learning some incredible work values. -
Pt Football AnalystOpta 2013 - 2014
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Work ExperienceCicada Communications Jun 2013 - Jul 2013Harrogate, England, Gb
Edwin White Skills
Edwin White Education Details
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Leeds Beckett UniversityEnglish & History
Frequently Asked Questions about Edwin White
What company does Edwin White work for?
Edwin White works for World Rugby
What is Edwin White's role at the current company?
Edwin White's current role is Senior Marketing Manager at World Rugby.
What is Edwin White's email address?
Edwin White's email address is ed****@****oup.com
What is Edwin White's direct phone number?
Edwin White's direct phone number is +4479369*****
What schools did Edwin White attend?
Edwin White attended Leeds Beckett University.
What skills is Edwin White known for?
Edwin White has skills like Client Relations Skills, Press Releases, Creative Writing, Original Concepts, Strategic Communications, Pr Recruitment, Copywriting, Digital Marketing, Digital Media, Event Management, Marketing, Marketing Communications.
Who are Edwin White's colleagues?
Edwin White's colleagues are Mr Gilpin, Coris Zietsman, Mark Honeybunn, Joop Ijsselstein, Francesco Ascione, Claire Murphy, Michael Lowery.
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