Edwin A. Garcia Email & Phone Number

New York, Ny, Us

Miami, Fl, Us

Served as an intermediary between buyers and sellers, negotiated prices, contract changes, and communicated with third parties; designed and managed marketing campaigns, primarily with digital and social media; operated as an in-house technology subject matter expert and facilitated knowledge acquisition through artifact and training module development.

New York, Ny, Us

Developed cost-effective plans, budgets, and schedules for completion of projects; documented technical requirements, developed, and implemented project plans; created and delivered project milestones and status reports; monitored, tracked, and controlled outcomes to resolve issues, conflicts, dependencies, and critical path deliverables.

Gothenburg, Se

Planned and managed integrated, multi-channel projects from inception to final delivery; developed statements of work, staffing plans, and timelines; managed resource allocations to optimize project workflow and team performance; established and maintained project and resource communication among teams and leadership.

New York, New York, Us

Directed and monitored digital project scope, schedules, progress, and resources; provided campaign assets to global partners and created marketing projects geared towards regional markets; partnered with cross-functional teams to develop procedures that helped expedite deliverables on time and within budget.

Nyc , La, Us

Partnered with key stakeholders to determine campaign strategy, timeline, and cost estimate for all aspects of the creative process for TV production, OOH, digital assets, and print collateral; proactively identified project risks, determined potential solutions, and collaborated with the project team.

New York, Ny, Us

Developed marketing operation processes to assist with website launch in China, business strategy, and future e-commerce growth; supported online, social media, and tourism business partners by ensuring deliverables successfully met international market requirements and deadlines.

Developed project plans against client timelines and production workflow from inception to completion; partnered with finance leads to deliver a detailed scope of work, production resources, and budget; routed PO's, invoices, and SOW's through third-party vendors, client, and Ansible finance team.

New York, Ny, Us

Launched Asset Management Department, which tracked and provided more than 633K in assets to creative teams, marketing, and our external offshore counterpart located in India; managed production of 150K in assets to offshore, third-party vendors and reduced delivery time by 65%; developed metric reports that increased image quality from 75% to 99.9%; selected and played an integral role in the discovery and implementation of marketing systems, OneDrive cloud service, and Manage File Transfer tool. I played a crucial role in streamlining the merging of various CMS tools utilized by the Macy’s store and Macys.com teams. This complex endeavor was achieved through seamless collaboration with IT, Web Designers, Vendors, Creative, Marketing, Merchants, and senior leadership such as the senior vice president of operations, vice president of creative, and merchandising team.

New York, Ny, Us

I was responsible for the overall coordination and management of print and digital marketing campaigns for major fashion brands. This included supervising the production of campaigns, tracking deadlines, and working with clients and vendors to ensure that projects were completed on time and within budget. With a strong understanding of the creative process, I was able to work with designers and producers to bring campaigns to life.

New York, Ny, Us

I was responsible for managing the day-to-day operations of a media account. Developed and executed media briefs, tracked and reported on campaign performance, and developed and maintained relationships with clients and vendors. Conducted competitive analyses and developed research initiatives.

New York, Ny, Us

I was responsible for the production of national direct mail campaigns, run of press, and freestanding inserts for the Home Goods Division. This included routing projects through approvals, conducting weekly meetings with marketing, creative, merchants, and vendors, and coordinating photo shoots. With a strong understanding of the production process, I was able to ensure that projects were completed on time and within budget.

New York, Ny, Us

I was responsible for researching potential clients and developing recommendations for senior management. Collected data from ad agencies and prepared references for proposals and requests for information. This involved a strong understanding of the creative landscape and the ability to identify and assess potential opportunities.

Project Management Certification Program

Baccalaureate Of Science, Advertising