Twenty3 Sport + Entertainment is an industry-leading marketing, media, sponsorship and activation agency. As the Marketing Director of the entertainment division, Twenty3 Live, I lead a globally recognised entertainment marketing team, with an extensive track record for delivering successful, dynamic campaigns for some of Australia’s leading producers of live entertainment. We provide a broad range of marketing services that produce exceptional exposure for touring artists - and deliver great outcomes at the box office.What we do…- End-to end marketing strategy and planning- Highly focused media planning and buying- Digital marketing- Multi-faceted publicity strategy- Talent engagement- Event management- Social media campaigns and community management- Extensive tour branding, design and productionTwenty3 Live™ has developed and implemented customised national marketing and media campaigns for many of Australia's leading music concerts, exhibitions and theatrical productions. Recent artist tours have included Queen + Adam Lambert (2020 & 2018), Michael Bublé (2020 & 2018), Fire Fight Australia (2020), Eminem (2019), Phil Collins (2019), Hugh Jackman (2019 & 2015), Bon Jovi (2018), Katy Perry (2018), Yusuf/Cat Stevens (2018), Lionel Richie (2018), Jerry Seinfeld (2017), Chris Rock (2017), Guns N' Roses (2017), Prince (2016), Oprah Winfrey (2015), Neil Diamond (2015), Spandau Ballet (2015), Miley Cyrus (2014) and many more.

National Marketing Manager, Future EntertainmentFuture Entertainment was one of Australia's largest and most successful purveyors of live entertainment. Dedicated to delivering world-class annual music festivals, innovative special events, and top-shelf artist tours, it broke new ground in both the local and international electronic music industries. Key event brands included Summadayze, Future Music Festival, Sidetracked (part of the Australian F1 Grand Prix), Good Life (under 18), The Hot BBQ, Kiss My Grass, Two Tribes, and Livestyle. Key Responsibilities- Marketing strategy- Media planning and buying- Marketing budgets, ongoing review of efficiencies- Management of media partnerships - Event/Tour/Artist Publicity - Management of event teams, including promoter databases, and activation teams- Management of major promotional executions- Project Management of launch events for Future Entertainment events and external partners, such as Ford Motors- Development of key partnerships with youth brands- Management of marketing and creative teams, including event briefs and delivery of schedules- Advertising copy (radio, video, social, event pages, websites)- Content development for website and social media platforms- Talent booking (domestic artists)- Artist liaison- Development of event merchandise ranges for key events and festivals- Post-event analysis and reporting

White Suede was a Melbourne-based, boutique women’s clothing line that’s renowned for its innovative approach to fashion design, form and function. Created by Jacqui Demkiw, this prodigious local label has grown over recent years to lay claim to a number of high profile national and international retail and wholesale accounts. www.whitesuede.comKey Responsibilities- Development of marketing strategies across White Suede (ladies) and Autonomy (mens) clothing lines- Management of national sales accounts- Range showings for both media and accounts- Management of runway shows including Australian Fashion Week, the Melbourne Fashion Festival and G’Day LA- Sponsorship acquisition for runway shows and launch events- Management of photo shoots for look books and catalogs including castings- Publicity and media relations- Media planning and buying- New business development

Founded in 1993, Hardware Corporation was one of Australia’s leading electronic music events, touring, and music distribution companies. Hardware was responsible delivering for some of Melbourne’s most iconic events, including Two Tribes, Welcome NYE and the Hardware event series; Hardware went onto become part of the Totem/One Love group, which included the hugely successful Stereosonic and Creamfields music festivals.Key Responsibilities- Development of marketing strategies across multiple event brands- Management of marketing budgets- Media planning and buying- Negotiating and leveraging media partnerships- Management of key clients including external youth marketing accounts- Event/Tour/Artist Publicity- Sponsorship procurement- Management of event teams including promotion, activations and distribution - Management of the creative process for Hardware event brands- Loyalty programs and the development of promoter incentive schemes- Coordination of weekly club nights- Venue relations and event ticketing- Database optimisation- Artist liaison