Edwin Atiles Email & Phone Number

Sandusky, Ohio

Spearheaded the company's first sourcing initiative in The United States. Established market penetration strategies including web content, email broadcasts, cold calls, and participate at shows in Paris and Miami. Established relationships with architects, designers, developers and businesses in the hospitality industry

• Marketed products to retailers throughout the northeast in a business-to-business setting.Established relationships with major accounts including Bed Bath & Beyond; Fortunoff; Huffman Koos, and Gracious.
• Opened 32 new accounts and grew client base to 150 active accounts.Spearheaded the product launch of a "Home Storage" line of case goods, forming a strategic alliance with Ty Pennington from ABC's Extreme.

• Directed a sales team of 20 employees covering the northeast region.
• Developed and implemented strategic business plans including market research, identification of niche markets, market penetration strategies, competitor analysis, and benchmarking.
• Implemented goal setting and performance metrics to encourage team ownership for results, taking a proactive versus a reactive response to problems and opportunities.
• Led client engagements and presentations for major accounts.
• Established strategic partnerships with major retailers by sharing equally in the achievement of their expectations.
• Won ten sales and management awards, ranking as the top region in the country in 2003, 2004 and 2006.

• Reassigned to highly competitive New York Metro market.
• Directed a professional sales team, serving as a coach and mentor, resulting in a zero employee turnover rate.
• Assisted sales representative with market penetration and presentation skills.
• Accompanied sales representatives on presentations to identify opportunities for continuous self-improvement.
• Recognized as the "Number One" regional sales manager in the country.
• Ranked "Number Two" among twenty seven district sales managers.

• Scheduled, hired and managed entire selling team throughout all areas of the department.
• Demonstrated consistent high performance sales, emphasizing attention to deadlines and product trends.