I'm a passionate Senior Excecutive with 25 years of experience in the Consumer Goods Industry, aiming to make a positive impact on the (broken) food system by promoting plant-based food as a core component of our diets and driving innovation and collaboration across the industry and covering the whole value chain..With over 15 years of General Management experience, category expertise ranges from Food&Agri tech, Personal Care, Consumer Healthcare, both in corporate and entrepreneurial (private equity) companies. Personal scope includes full P&L-responsibility, International business & brand/marketing strategy, Sales, Operations (factories), supply chain. Solid international experience, speaking 6 languages, having lived and worked 10 years abroad, covering most countries of Europe, parts of Africa and US. Board advisor. Investor and Start-Up mentor.Style: Result oriented, energetic, bringing optimism and enthusiasm, attaches high importance to diverse teams. Always works with clearly identified KPI’s in line with long term strategy.Personal Drive• Passion for brands and consumer insights.• Food. Health and Sustainability• Personal + team development.• Cross-cultural management: stimulating mutual understanding and exchanging different insights generate creativity and innovation.