Program Leader - Geo Social Media
Led a team who coached, enabled, and drove continuous improvement in the skills, processes and business outcomes of IBM’s social media teams around the world.
Jan 2022 - Apr 2024
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Edwin Betts Email & Phone Number
Program Strategy and Implementation | Project Management | Change Management | Marketing and Business Operations | Procurement | Brand and Social Media Strategy
2 work emails found
@ibm.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 86%
Role
Program Strategy and Implementation | Project Management | Change Management | Marketing and Business Operations | Procurement | Brand and Social Media Strategy
Location
Greater Brisbane Area, Australia
Who is Edwin Betts? Overview
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Quick answer
Edwin Betts is listed as Program Strategy and Implementation | Project Management | Change Management | Marketing and Business Operations | Procurement | Brand and Social Media Strategy based in Greater Brisbane Area, Australia. AeroLeads shows a work email signal at ibm.com and a matched LinkedIn profile for Edwin Betts.
Edwin Betts previously worked as Program Leader - Geo Social Media at Ibm and Program Leader - Social Media Moderation at Ibm. Edwin Betts holds Master Of Management, Business Administration And Management, General from Macquarie Business School.
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{first_initial}{last}@ibm.com
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Profile bio
About Edwin Betts
Experienced program and change leader who is passionate about leveraging collaboration, innovation and data-driven insights to achieve operational excellence, continuous improvement and impactful results. Diverse experience spans local, regional and global roles. Areas of expertise include: program strategy, implementation and governance; change management; project management; marketing and business operations; brand and social media strategy; services procurement; facilitating international trade. Expert in leading collaboration across organisational and geographic boundaries, harnessing productivity tools and business technologies to effectively optimise planning, delivery and outcomes. Irrespective of the role or challenge, some core principles drive my approach:• Crafting business strategies with clear objectives and success metrics• Transforming data into actionable insights to enhance decision-making and outcomes• Fostering a collaborative environment to maximise collective achievements• Empowering team members and peers to thrive through mentoring, resourcing and support• Innovating and streamlining processes to optimise efficiency• Strategically prioritising tasks to focus on the work that mattersOutside of work, my passions include my family and mountain biking. I am also fluent in Japanese and was priveleged to spend 20 years studying and instructing taekwondo.
Listed skills include Demand Generation, Marketing Communications, Product Marketing, Crm, and 15 others.
8 roles · 32 years
Edwin Betts work experience
A career timeline built from the work history available for this profile.
Program Leader - Social Media Moderation
Established and led the implementation and evolution of IBM’s social media moderation program, collaborating across functions and geographic boundaries to create an organisation-wide capability focused on building and protecting the IBM brand on social media.
Jan 2019 - Apr 2024
Global Social Brand Strategist
As the first ever non US-based member of the IBM Global Social Team, developed systems and processes to effectively scale global social programs, initiatives and best practices to IBM social teams in APAC, EMEA and Americas regions.
Jan 2016 - Dec 2021
Brand Strategy And Global Enablement Lead
Co-led the Brand Strategy & Global Enablement Program for the Corporate Marketing Team, which involved designing and implementing a new global system of engagement for an internal community of 2,000+ brand and communications specialists to improve productivity, enable learning and inspire innovation.
Mar 2014 - Jan 2016
Brand Program Lead, Ibm Growth Markets
Responsible for enabling, tracking, measuring, reporting and improving the performance of branding programs and initiatives in over 30 high priority country markets against agreed goals and metrics.
Apr 2009 - Mar 2014
Marcom Agency And Business Operations Lead, Ibm Apac
Led the management of IBM Asia Pacific’s Marcom agency relationships, scope of work negotiations and performance evaluation process. Also led the deployment of marketing metrics and reporting tools and processes for the APAC Marketing Communications function.
Feb 2005 - Nov 2009
Strategic Sourcing Manager, Ibm Australia / New Zealand
Joined IBM in 2001 to help re-invent the company's approach to procurement at IBM Australia / New Zealand.
May 2001 - Jan 2005
Business Development Manager
Led business development for the food trading division at Itochu Australia, and was responsible for establishing over $30 million in annual trading revenue.
1995 - 2001
~6 yrs
2 education records
Edwin Betts education
Master Of Management, Business Administration And Management, General
Bachelor'S Degree, International Business
FAQ
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What is Edwin Betts's role at their current company?
Edwin Betts is listed as Program Strategy and Implementation | Project Management | Change Management | Marketing and Business Operations | Procurement | Brand and Social Media Strategy.
What is Edwin Betts's email address?
AeroLeads has found 2 work email signals at @ibm.com for Edwin Betts.
Where is Edwin Betts based?
Edwin Betts is based in Greater Brisbane Area, Australia.
What companies has Edwin Betts worked for?
Edwin Betts has worked for Ibm, Brand & Communications - Ibm Worldwide, Brand & Communications - Ibm Growth Markets, Integrated Marketing Communications - Ibm Asia Pacific, and Integrated Supply Chain - Ibm Australia / New Zealand.
How can I contact Edwin Betts?
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What schools did Edwin Betts attend?
Edwin Betts holds Master Of Management, Business Administration And Management, General from Macquarie Business School.
What skills is Edwin Betts known for?
Edwin Betts is listed with skills including Demand Generation, Marketing Communications, Product Marketing, Crm, Management, Strategy, Analytics, and Competitive Analysis.
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