• Managing corporate marketing team• Assessing, contributing to, and executing Mediagistic's B2B / ABM marketing and sales enablement initiatives• Implementing marketing strategies and tactical marketing plans• Developing, recommending, gaining approval for, and managing marketing and advertising budgets• Implementing and supporting the company's marketing and sales tech stack in concert with RevOps leadership across the following broad platforms: conversational marketing and sales AI automation, marketing automation, sales enablement and CRM• Helping to define user flow and tech stack data flow mapping to ensure all ABM technology platforms (6sense, Drift, Hubspot CRM & MAP, Uberflip, Highspot and Gong) are integrated and customer experience is enhanced and maintained. • Hands-on execution and delegation of all marketing campaigns, copywriting, social media community management, online reputation management; management and maintenance of personalized content hubs and interactive content experiences• Implementing niche micro communities around core verticals • Working cross-functionally with sales leaders and executive leadership to determine revenue goals and align marketing plans to meet those goals• Working cross-functionally with sales leaders to define B2B personas for target audience for use in campaigns and messaging• Helping to define critical KPIs for measuring ROI on inbound marketing and account based marketing efforts and paid advertising• Assisting CDO as a liaison to sales and business development teams to ensure optimal pipeline and technology, workflows and automation are high-performing• Quality control oversight for team• Quality assurance and management of all 3rd party partners and vendors• Quarterly reporting on key metrics• Product owner and agency SME for multi-location marketing efforts via the SOCi platform

• Outlining high-level inbound marketing strategies (digital content, social media, email marketing, marketing automation, and SEO) for national brand accounts• Sales engineering and supporting business development for national brand accounts• Acting SME for agency AdTech products and new inbound marketing automation tools• Product owner and agency SME for multi-location marketing efforts via the SOCi platform

• Supervising writers, editors, social media specialists, local SEO specialists, and content specialists; working as an arbiter of best practices in grammar, messaging, writing, ad creative, and style.• Mapping out content marketing, local search, linkbuilding, online business directory and citation management, and social media marketing strategies that support and extend marketing initiatives, both short- and long-term; determining which methods work for client brands and why.• Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of coordinated content, social media and local search strategies.• Financial reporting of content, local search and social media vendor expenses ($500,000+ a year) as a contributing portion of Internet marketing campaigns• Overseeing the execution of more than $4,000,000 annually in social media ads on behalf of national and international brands including Trane, Cub Cadet, Mitsubishi, the Saint Lucia Tourism Authority, Papa Johns, the University of Akron, Planet Fitness and Kawasaki.• Managing vendor relationships and overseeing optimization discussions with Facebook, Linkedin, Twitter, Yext, ConvergenSEE, and Textbroker.

• Supervising writers, editors, social media specialists, local SEO specialists, and content specialists; working as an arbiter of best practices in grammar, messaging, writing, ad creative, and style.• Mapping out content marketing, local search, linkbuilding, online business directory and citation management, and social media marketing strategies that support and extend marketing initiatives, both short- and long-term; determining which methods work for client brands and why.• Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of coordinated content, social media and local search strategies. • Financial reporting of content, local search and social media vendor expenses ($500,000+ a year) as a contributing portion of Internet marketing campaigns• Overseeing the execution of more than $4,000,000 annually in social media ads on behalf of national and international brands including Trane, Cub Cadet, Mitsubishi, the Saint Lucia Tourism Authority, Papa Johns, the University of Akron, Planet Fitness and Kawasaki.• Managing vendor relationships and overseeing optimization discussions with Facebook, Linkedin, Twitter, Yext, ConvergenSEE, and Textbroker.

Managing social media and content teams; ensuring deadlines, deliverables, and best practices were met. Handling a book of direct client business.

Writing and editing marketing content and product copy, managing and mentoring in-house editorial team and writers, revising and re-writing content. Managing both small- and large-scale client projects on tight deadlines.

Managing writers and editing content for "connections" content projects.

Developing copy, overseeing PR and managing marketing duties for H1Base’s array of websites and various other business interests. Responsibilities included: • Creating, developing and managing content for H1base.com, AmericaVisaJobs.com, e3visa.com, JobsUSA.co, H1bvisajobs.com and H1Bvisainfo.com• Copyediting and proofing all web content and press releases; developing and maintaining a master content calendar for all web properties• Managing and leveraging email marketing and social media accounts for all the company’s various web properties; actively monitoring and managing online reputation• Tracking and reporting site metrics; using Google Analytics to identify underperforming content and develop ideas for new content; managing inbound link profiles• Incorporating SEO best practices into all web content and using SEO strategies when building new pages, portals and microsites; identifying keywords/keyword terms for developing new content• Overseeing paid search strategies with Google and other PPC campaigns with Facebook, LinkedIN and Twitter

Has written feature-length articles for Boating World, AutoPILOT, Business to Business, Catalyst, An Honest Tune, Men's Book (Atlanta),The Flagpole, Creative Loafing (Atlanta), Blush, Today's Chiropractic Lifestyle, FootballNation.com, NFLSoup.com, Identakid.com, Voxxi.com, Heartland Boating, Adult Soccer Chronicles, Consumer Watchdog, Marietta.com, and Cobb in Focus Magazine. Has also developed SEO-optimized landing pages, written case studies and edited databases for Billian's HealthData; along with composing web content for Atlanta Attorney William Head, writing daily deals for Digistrive, Groupon, and Living Social, editing content for Avid Publishing, and managing numerous social media accounts for various clients (including Central NJ Ballet Theatre and SongRegistration.com).

Writing and editing compelling keyword-focused, SEO-friendly content for the Marinemax lifestyles community, myBoat.com and Nukleus; site UI testing and error documentation; managing the site's email marketing, social media presence and inbound link profile.

Writing deals, weekly blog posts, SEO landing pages and press releases for the site. Also updating followers and fans through social media such as Twitter and Facebook.

Writing, editing, proofreading and assigning content for Today's Chiropractic Lifestyle, Cobb in Focus, KnowAtlanta, Wingfoot, PageOne and Blush magazines.

Contracting writers and photographers; assigning, writing and editing content; building magazine mockups in InDesign; gathering photography,

Writing Feature-length stories, editing contributors’ articles, gathering photography and generating ideas for original content. Arranging interviews and setting guidelines for contributors. Responsible for managing all aspects of production — including coordinating with clients/sales team on in-house ad design, copy and placement — updating style guide, writing contracts and authoring cover story photo specifications.

Edited contributors’ articles, gathered and prepared art/photography for layout, responsible for writing Boating World Magazine's “Gearlocker” and “Dockside” monthly departments, in addition to some features and photography. Also assigned editorial, hired photographers, and edited and wrote content for the quarterly custom publication, MarineMax Lifestyles.

Generated story topics, edited contributors’ articles and sharpened personal writing style as a result of developing compelling story ideas and meeting tight deadlines, while writing well-researched and thoughtful content for feature articles.

Gained both research and analytical skills by preparing 100(+) articles for the paper’s Mon-Fri deadlines. Generated story ideas and edited contributors’ articles.