Edwin Chong Email & Phone Number

New York, NY, US

Sesame is the marketing and technology partner for promising brands, delivering exclusively senior-level attention, expertise, and execution to create sustainable growth:- More than doubled DTC net revenue to surpass retail at Scarlett Johansson’s skincare startup The Outset- Drove 69% increase in online revenue for The Dogpound, the high-end fitness home.

AlphaSprouts is a web3-based customer acquisition platform transforming the ways the businesses do their marketing. Our technology enables businesses and brands to reach more valuable audiences and incentivize them more effectively, at lower cost. The result is all-in-one acquisition, loyalty, and brand amplification.We are honored to be recognized as one.

New York, New York, US

• Tasked with recapturing momentum following initial excitement over the launch of Scarlett Johansson’s skincare brand, I married an elevated brand experience with cohesive cross-channel targeting to achieve phenomenal.
• 2x net sales in a month
• 4x ROAS
• 75% lower CAC

Miami, Florida, US

• Accelerated the brand by transforming DTC into a customer-first, relationship-driven engine, delivering a comprehensive customer experience across multiple touch points.
• Created and managed multi-million dollar P&L against growth targets
• Substantially reduced reliance on discounting while growing AOV by over 20%
• Increased returning customer rate by over 20%
• Optimized site experience with new features, improving conversion rate by 27%
• Achieved 10x reach, 6x engagement, 1.3x conversions with web3/NFT innovations

US

• Guided the digital practice at the celebrated fashion/luxury creative agency, leading teams on digital strategy and introducing technical development, analytics, and UX capabilities to the agency.
• Pioneered highly successful full-funnel digital marketing strategy for Bottega Veneta, resulting in:--- 68% incremental lift in sales--- 2.1x lift in incremental ROAS
• DTC launches: Makeup by Mario, Ports 1961, Zara Beauty, and Rose Inc
• Revenue-driven: Enabled over $100M in sales for leading real estate player iStar
• Other clients included: Cartier, Moncler, RH (Restoration Hardware), Zara, NARS, Hugo Boss, The Edition Hotels, PUBLIC Hotels, DOGPOUND Fitness, Ford Models, and more

• Built a company to develop “connected packaging” technology, enabling companies to track and interact with their products from the factory to the store in real-time - improving logistics, anti-counterfeiting, and.
• Hired and managed team of mobile app developers, back-end software engineers, UX designers, and machine learning specialists to build a smart packaging ecosystem across consumer and enterprise touchpoints, on a global.
• Developed product strategy and roadmap, negotiated key strategic partnerships across China and the US

Collaborated on the creation, development, and launch of a lifestyle café/bar, the first venture into f&b by fashion brand CHLOE CHEN.

Leveraged my operational and tech experience to enable new startups and existing brands such as Pat McGrath, Caudalie, and Kate Spade to meet digital and ecommerce challenges effectively.

Developed, launched, and operated Citysearch's Best Small Plates Restaurant of 2006.Featured in New York magazine, Time Out NY, The New York Post, Gotham, and the book Bon Appetit: Restaurant Design.

• Managed business operations at this pioneering design gallery/retailer:
• Improved net profit margin by nearly 70%
• Reduced costs by 25%
• Reduced liabilities by 50% Totem was a downtown cultural force responsible for introducing designers such as Karim Rashid, Marc Newson, Nick Dine, Ross Menuez, Fuse Project (Yves Behar), and other leading lights to the.

Managed multiple cross-functional teams of product managers, engineers, and designers to develop a major core product family, successfully rolling out a dozen new applications in the enterprise collaboration space.Spearheaded a committee of sales, marketing, and engineering management to develop and prioritize top-level product strategy and product road.

GB

Managed upwards of 50 Wall Street clients through the largest Y2K simulation test for the entire securities industry, achieving a nearly 98% success rate for clients.Produced significant validation of the financial industry's Y2K-readiness.

Instrumental in building early versions of what later became the #12 largest e-commerce site on the Web.