Edwin De La Cruz Email & Phone Number

New York, NY, US

Newark, New Jersey, United States

Newark, New Jersey

• Played an integral role in the recent launch of Audible Latino; Audible’s specially curated selection of Spanish-language audiobooks targeting U.S.-based Hispanics.
• Develop and manage Audible Latino’s merchandising calendar as well as execute site updates, promotions and editorial features accordingly using Audible’s internal tools.
• Collaborate with merchandising and editorial teams on site-wide promotional initiatives in order to provide parity with the Audible Latino customer segment.
• Work in partnership with multiple departments, including Content Acquisition, Business Intelligence, Legal and MOPs to drive cohesive, strategic merchandising processes.
• Work with Creative, MOPs Teams to guarantee timely execution of email campaigns.
• Liaise with internal metadata and content lifecycle teams in order to ensure data integrity and best practices resulting on a more positive user experience.

Greater New York City Area

Lead entertainment content curator on the client’s web-based video content platform, Wochit en Español. Duties include video editing, copy-editing, Media Asset selection, Spanish translation and voice over recording. Providing periodic feedback on the Wochit system and timely responses to requests for comments and surveys.

Greater New York City Area

Proactively source and acquire international programming for SpectiCast’s event cinema platform as well as identify new content & distribution opportunities. Attend markets, industry events, and screenings as appropriate. Create and deliver strategy for finished contracts. Run P&Ls. issue and negotiate offer letters for deals as well as build the internal.

Greater New York City Area

Directed and serviced retail and e-commerce clients, including Amazon, Netflix, and Barnes & Noble, as well as wholesale distributors Alliance Entertainment and Baker & Taylor. Identified new business development opportunities, sales planning and analysis. Collaborated with client base on implementing and executing funded promotions in order to increase.

New York

• Developed and executed e-commerce promotions and merchandising for all genres on DVD, Music and video game products. Analyzed promotional sales revenue and maintained profit margin goals as well as the P&L for media.
• Extensive product knowledge recognized by senior management resulted in key merchandising and media purchasing decisions for the entire chain.
• Developed marketing campaigns and strategies in cooperation with studio partners for brands Game of Thrones, Downton Abbey and other key franchises.
• Directed cross-merchandising Manga and Anime initiatives on popular franchises such as Evangelion, Gundam, and Pokemon.
• Merchandised and maintained online boutiques funded by Warner, Disney, Fox, BBC and HBO.
• Directed all cross-functional content creation pertaining to marketing and promotions between studio partners, B&N and Alliance Entertainment.

Santa Ana, CA

Anime industry reporter and Editor (Monthly freelance consulting assignments reporting on industry and market trends)Traveled to San Diego Comic Con, Tokyo Anime Fair, New York Comic Con, Anime Expo and other trade events to report and interview Anime industry personnel.

Greater New York City Area

• Primary contact between Rovi and over 200 video and music labels. Led the entire content acquisition process in order to enhance Rovi’s DVD data content database, used by online accounts such as Amazon, IMDB, Barnes &.
• Ensured data integrity by matching databases with Ingram and Baker & Taylor.
• Supervised a team of six and actively participated in other departmental team projects by monitoring and assessing progress, reporting to the department manager.
• Promoted business development by mining, establishing and nurturing professional contacts and coordinating meetings with all new label representatives.

Thousand Oaks, CA

• Responsible for building Anime DVD product mix for mass merchants such as Best Buy, Circuit City, Wherehouse Entertainment, The Wiz, Fry’s Electronics.
• Retained to prepare monthly purchasing recommendations for above retailers.
• Created presentations focusing on the history, current state and future growth potential of Anime.

Greater New York City Area

• Managed retail, distributor and specialty anime accounts as well as assisted in program acquisitions. Identified new business development opportunities.
• Expanded the company’s market share by single-handedly opening accounts such as Baker & Taylor, Tower Video, Valley Media, Musicland and Blockbuster, resulting on an explosive first year growth.
• Responsible for identifying and selecting some of the company’s most successful titles including Story of Ricky, Lodoss War, and Fudoh: The Next Generation.
• Assisted in copywriting for sales materials as well as final package copy.

Greater New York City Area

• Supported in Acquisitions and business affairs by drafting deal memos, development of contracts, copyrights, screening permissions and agreements.
• Managed the delivery of materials with Japanese licensors upon execution of contracts.
• Wrote copy identifying program selling points for Sales/Marketing staff.
• Oversaw the localization of programs from Japanese into English.
• Prepared participation at industry trade shows: Anime Expo, San Diego Comic Con and others.

Bs, Communications

Education record