Paul Eisen Email & Phone Number

St Augustine, Florida, Us

Us

Identified and developed the company’s digital media marketing using website development, SEO, PPC and social media to target the SMB market. Created, introduced and managed workflow on six internet marketing product lines focused on website development, SEO, PPC and social media marketing for SMB clients. Modified marketing strategies based off of analytics and tracking to maintain focus on company and client's goal of conversions/returns on investments. Increased company’s client base by over two hundred percent in twenty four months.

Developed and executed a five year marketing and sales strategy resulting in an increase in revenue from five hundred thousand in year one to over three and half million in year four. Hired, trained and managed a team of thirty marketing and sales account managers handling over twenty one hundred clients. Directed aggressive B2B marketing campaigns, highlighting the value of print and digital media solutions to SMB market. Implemented creative partnerships with national sports teams, community groups and charities to raise brand awareness.

Directed and developed a team of fifteen account managers responsible for print and internet sales of over seven million annually. Trained sales teams throughout the east coast on selling techniques and marketing roll outs. Training included SPIN selling, new products, work flow process and new system integration.