As the Head of Creative Marketing at Wysh, I've led a dynamic team of creatives since 2020, pioneering a revolutionary approach to the traditionally stodgy life insurance sector. I've brought together innovative marketing strategies with cutting-edge storytelling, to help set a new industry standard for how to bring younger customers to embrace financial protection. - Pioneered the brand development of Wysh, emphasizing customer engagement, digital marketing, and innovative storytelling in PR. - Developed "Wyshes," a unique life insurance concept, utilizing creative strategy to connect with a tech-savvy, younger demographic.- Orchestrated multi-channel marketing campaigns, including influencer marketing, social media engagement (Instagram, TikTok, LinkedIn), and digital advertising, resulting in substantial brand growth and a reduced customer acquisition cost.- Drove the national expansion and product diversification, enhancing the brand’s market presence and customer appeal.

Leading NAFLI's Board of Directors in our mission to transform financial inclusion across America. As Chairman, I guide strategic initiatives to bridge the financial protection gap through innovation, education, and partnerships with financial institutions.Working with our diverse board of industry leaders, we focus on creating systemic change by supporting Minority Deposit Institutions (MDIs), developing innovative financial protection solutions, and advocating for policies that promote financial inclusion. NAFLI, founded by Wysh, represents a commitment to ensuring every American has access to the financial protection they deserve.

Key Accounts: Tide, Venus, Head & Shoulders, Novartis, CoverGirl, Accu-chek, K-Y, Galderma As head of Content and Cultural Strategy, I developed branded social content and interactive experiences that connected the world's most respected brands to popular culture. I was responsible for managing, mentoring, and motivating a full team of community managers, social correspondents and strategic thinkers to deliver powerful programs that deliver business results. Utilizing research and data, I delivered insights and strategies that resulted in engagement on a mass scale.

Key Accounts: Mercedes, Friskies, Panera Bread, IZOD, Captain Morgan, Guinness, Capital OneI was responsible for bolstering the digital creative campaign development for many global brands As an agency with PR at its core, that means building branded content and social programs bold enough to deliver buzz and engagement that get everyone talking. I most recently helped Grumpy Cat take over SXSW with a viral video series and social media engagement.

RedFuse is the hand-picked WPP team dedicated to Colgate-Palmolive, one of the world's largest brands. As Global Creative Director, I oversaw all marketing programs and product launches as well as providing day-to-day creative leadership to a talented team of writers and designers. With a focus on professional digital initiatives and a passion for technology and information architecture, I led the development of multiple iPad applications, iBooks resources, websites and ground-breaking social programs that truly built engaged Facebook and Twitter communities.

Key Accounts: MY M&M’S, Dannon Light & Fit, Alcoa, Casio Exilim, Coppertone, PfizerAt a top 10 Digital Agency, I was responsible for leading a full creative team to deliver award-winning campaigns across a variety of media from television commercials to social marketing. I also was primary creative contact for my clients as well as new business pitches and developed accurate project scopes and timelines and for each project to ensure profitability.

Under the high pressure and fast pace of television production, my responsibilities were to coordinate between production and creative departments, and to work with the writing team to meet incredibly tight timelines.

Worked across talent, production and audience departments to deliver an amazing show each evening.