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Melbourne, Vic, Au

Melbourne, Vic, Au

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

• Provide pricing and supply analysis used for critical business decisions, especially regarding demand and distribution resulting in sustained profitability and market growth, utilizing tools such as Microsoft Excel and Power BI.• Developed Trace Crab, a traceability app that has been deployed in 3 countries to gather live biometric data from the landing site, ensuring traceable and sustainable compliance from harvest to plate and creating sustainability performance indicators such as the QR percentage and QR ratio.• Coordinates public policy and local government relations resulting in effective engagement and smooth implementation of environment sustainability operations in SEA.• Assess market trends and industry competition to identify areas of improvement resulting in a significant increase in cost efficiency.• Developed and institutionalized revenue generating and CSR methodologies based on the GRI and SDGs, which deliver data analysis translated into tangible business/social actions, like coastal cleanups and socio economic surveys within the supply chain.• Analysis and production of ESG report under GRI and SASB frameworks obtaining a GREEN rating and Bronze Medal from ECOVADIS the worlds most trusted provider of sustainability ratings.

Jakarta, Indonesia

• Recruitment and build of Marketing Team, featuring Creative Designers, Admin and including an inhouse Social Media Team with Content Creators and Media Producer.• Social Media Improvement: Content plan strategy increasing impression by 40% and gaining about 10K organic follower (21%) on Instagram with a 2.16% average per post engagement. Tiktok optimization strategy gaining 15K followers and upping content and engagement by more 250%, garnering 5.4 million views in the process. Facebook verification with more than 125K fans.• Digital Marketing strategy from Social Media Ads, SEO and SEM which generated more that 1000 leads a month with an average 8% conversion rate.• KPI and SOP establishment.• Integration of Business Intelligence with Marketing to create a system that deliver activities status and results on real time under a Power BI integrated tool: Marcom Dashboard, for real time support of the decision making process in a tangible and effective manner.• Development of innovative platform to drive sales from Marketing, doubling monthly leads with zero extra expense: Promohub.• Leverage on strategic symbiotic alliances and agreements with clients and suppliers to promote sales and conversions through partnerships.• Corporate brand awareness creating and executing engaging social media campaigns.• Development of EZ Fitness, Golds Gym powered group exercise platform which acts as a stand alone sub brand where customers can purchase classes at affordable prices, featuring social media as well as digital marketing, development also included brand assets, brand manual, key visuals as well as website creation, testing and deployment.• Development and proposal of a multibrand online marketing team with the aim of collaboration between brands and best practices stablishment, reducing missed target and optimizing performance.

Área De Bandar Lampung, Lampung, Indonesia

• Deployed a traceability program to monitor all manufacturing output; elevating company operations to be at par with established global compliance standards.• Developed and implemented integrated marketing plans to accelerate consumer understanding of each category while staying eco-friendly and financially viable.• Optimization of social media platform and online sales channels to promote product awareness and create new targets utilizing data analysis, leading to more than 200% increase in exposure and interactions as well as followers.

Venezuela

• Business Leadership: manages mobile and corporate marketing P&L and oversees pricing and product portfolio management • Team and Campaign Management: works directly with creative and media agencies to define clear and consistent campaign messages and media strategies to ensure creative output delivers on set business objectives.• Optimization of budget by 600% leveraging on strategic symbiotic alliances and agreements with clients and suppliers.• Lead strategy for mobile area as well as corporate brand awareness creating and executing engaging campaigns such as Galaxy Atelier and events like Samsung Nigh Run, which were replicated region-wide.

Venezuela

• Audit and tax advisory strategy in compliance with local authorities’ regulation and law.• Establishment of formats and procedures to regulate the work flow and interactions with expats regarding their tax duties, resulting in 45% process time reduction.

Venezuela

Tax and VAT return. Interaction with tax authorities. Inventory. Audit.

Venezuela

Inventory control. Asset entry and discharge. Reports.

Master Of Business Administration (Mba)

Licenciado En Contaduría Pública, Contabilidad Y Finanzas

Activities and Societies: Centro de Estudiantes

Tecnólogo En Administración Y Contaduría