Edwin Guembes Email & Phone Number

Pasadena, California, United States

Oversee the marketing, operations and strategic direction of a hybrid coworking space designed to foster collaboration, connection, and creation. We are dedicated to bringing people and ideas together by creating an environment that inspires and connects with our community.Key Responsibilities:Strategic Planning: Develop and implement business strategies to enhance the growth and sustainability of FoundrSpace, ensuring alignment with our mission and goals.Marketing Strategy: Lead the creation and execution of comprehensive marketing campaigns to promote FoundrSpace, attract new members, and retain existing ones.Brand Development: Shape and evolve the FoundrSpace brand to resonate with our target audience, creating a strong and recognizable presence in the coworking industry.Community Development: Foster a vibrant supportive community by organizing events, workshops, and networking opportunities that facilitate collaboration and innovation.Operational Management: Oversee operations, including member services, facilities management, and administrative functions to ensure a seamless experience for members.Business Development: Identify and pursue opportunities for expansion and growth, including partnerships, new locations, and additional revenue streams.Skills:Strategic PlanningMarketing StrategyBrand DevelopmentNew Business DevelopmentCommunity DevelopmentProcess ImprovementNotable Achievements:Successfully launched and expanded FoundrSpace to multiple locations, creating a thriving community of entrepreneurs, freelancers, and creatives.Developed and executed marketing strategies that significantly increased membership and community engagement.Cultivated a welcoming and inspiring environment that encourages collaboration and innovation, leading to numerous successful projects and partnerships among members.Maintained high member satisfaction and retention rates through exceptional service and continuous improvement of our offerings.

Greater Los Angeles Area

As the Managing Partner and Agency Principal of Mozwell Studios, I lead a dynamic team specializing in brand strategy and digital marketing consulting for small business owners across Pasadena, Houston, and beyond. Our studio is dedicated to helping clients craft compelling brand identities and execute effective marketing campaigns that drive growth and engagement.Key Responsibilities:Strategic Leadership: Develop and execute comprehensive brand strategies tailored to each client’s unique needs, ensuring alignment with their business goals.Project Management: Oversee all projects from conception to completion, managing timelines, budgets, and deliverables to ensure high-quality outcomes.Client Relations: Cultivate strong relationships with clients, providing ongoing support and consultation to help them navigate the evolving digital landscape.Team Development: Mentor and manage a talented team of designers, marketers, and strategists, fostering a collaborative and innovative work environment.Business Development: Identify and pursue new business opportunities, expanding our client base and driving revenue growth.Notable Achievements:Successfully developed and launched brand identities for multiple small businesses, including a high-profile restaurant and bar, resulting in significant increases in customer engagement and sales.Partnered with various local and regional businesses to enhance their digital presence through targeted marketing campaigns, leading to measurable improvements in brand visibility and customer acquisition.Maintained a client retention rate of over 90% by consistently delivering exceptional service and results.Mozwell Studios is committed to empowering small businesses to achieve their full potential through strategic branding and innovative marketing solutions. Our work is a testament to the power of creativity and collaboration in driving business success.

Greater Los Angeles Area

Responsible for ensuring our digital channels are fully aligned with our strategic goals and they continue to increase user engagement, brand awareness and lead generation.

Ontario, California

- Oversee the development, production and review of site content.- Assist with and implement marketing programs that span digital channels – email,search, digital content, web, and social media.- Developing web project specifications and managing schedules of web designersand developers.- Acting as internal POC for projects directly managing.- Outlining design/user experience specifications.- Testing content management systems (BigCommerce, Wordpress, etc.),e-commerce store functionality and user experience- Development of website information architecture (Sitemap + Wireframe.)- Project and website QA/QC (quality assurance/quality control)- Website conversion rate optimization and UX testing- Working with our Digital Brand Manager and Developer- Oversee the development, production and review of site content.Maintenance: -Install Wordpress, BigCommerce, or any other need platform.-Point nameserver to hosting company.-Create and implement responsive front-end HTML/CSS landing pages.-Install, edit and customize Wordpress themes.-Install, edit and customize BigCommerce themes.-Install, edit and customize open source scripts.-Install the required plugins.-Solve cross-browser, cross-device display issues.-Publish ready websites on clients server.-Fix website issues.-Create & adjust custom website functions.-Develop sites according to brand style guide.

Ontario, California

- Conducted Market Research which included product comparison and consumer insight. - Project managed 6-figure budgeted Direct Response TV Advertisement for Eureka Ergonomic.- Analyze trends to develop targeted advertising campaigns- Identify current and future market opportunities - Participate in the budgetary process- Prepare Market and Product Requirements documents- Marketing to ensure branding across channels, as well as comprehensive strategies that align with our e-commerce business.- Maintain consistent communication with inQbrands counterparts in China to ensure flawless execution of brand experiences and managing partner expectations.

Ontario, California

Responsible for overseeing all ecommerce marketing channels for Apparel Loop, Inc. Helped with the incorporation of Apparel Loop, Inc., as well as effective rebranding of Famous Denim to Apparel Loop. Created, launched and maintained new website Lead the social plan for the brand's online presence Established company protocol, including strategy, production workflow and approvalsRelaunched @ApparelLoop on Instagram to match the premium of @Joggers which resulted in a 130% in engagementDrive paid media strategyMaintain consistent communication with territory counterparts in New York, Los Angeles and Sacramento to ensure flawless execution of brand experiences and merchandise.Including: SEO, Blog, Social, Email Marketing, & Affiliate program. - Content creation- Maintenance of an email marketing program, all promotions & giveaways for the various channels- Forecasting & reporting- Create & maintain relationships with vendors, blogs, & affiliates- Marketing to ensure branding across channels, as well as comprehensive strategies that align with our ecommerce business.

Ontario, California

Product Development & Marketing of iuHome Brand - Review and undertake market and competitor review - Assist in communication with factories in product development - Undertake customer research - Analyze Amazon Sales Metrics - Analyze trends to develop targeted advertising campaigns - Articulate customer problems - Identify current and future market opportunities - Participate in the budgetary process - Prepare Market and Product Requirements documents - Review and report on performance indicators - Maintained a 98% overall feed - Achieved and maintained an average Advertising Cost of Sale (ACOS) of 20% or lower, researching, inputting and managing over 1,000+ keywords for over 40+ products.

Ontario, California

- Assist with the creation and management of online marketing.- Create and manage Advertising Campaigns on Amazon Advertising.- Analyze market trends to develop targeted advertising campaigns.- Managed Amazon Seller platform, ensuring orders fulfilled by Amazon and Merchant.

Rancho Cucamonga, California

Social Media Marketing :: E-Commerce Management :: Brand Development+ Develop content plan to help support branded marketing initiatives+Create and coordinate content that represent the soccer lifestyle, as well as reaches out to new audiences+ Develop brand strategy and sales strategy.+ Web site traffic growth, and advertising revenue.

Greater Los Angeles Area

Creative content :: digital media strategy+ HTML/CSS + Graphic Design + Email Marketing + Social Media + Project ManagementWorked with Vespa Houston, Vino Houston & Bici Cyclery.

Houston, Texas Area

- Manage day-to-day operations in the dealership- Create strategies for marketing, community involvement, advertising and media- Creation and management of business and brand strategy- Marketing and operations plans (social media auditing)- Working with managing partners to effectively meet sales goals

Houston, Texas

Website maintenance, content development, Google analytics and social media insights.- Preparing marketing materials for direct marketing- Researching prospective contacts in target locations - Creating, editing and maintaining contact spreadsheets - Follow up phone calls for clients direct marketing- Assisting the Marketing Director with sourcing content for social media - Assisting the Marketing Director with developing and implementing brand awareness, specifically for Ligné Atelier

Houston, Texas

Media/Graphic Communications | IT Support | Project CoordinationI worked with cloud-based enterprise event management platform's and CRM's (Customer Relationship Management systems) such as Cvent, Salesforce and Google Cloud Platform. Along with Wordpress Site maintenance, front end basic HTML and email marketing. Design and create marketing material: presentations, documents, brochures, etc. As well as assisting the VP in the branding of the organization, with campaigns and visual strategies.

Houston

Involved with Media/Graphic Communications/Visual Direction Overview: General media, branding, visual direction and design.Task include: Graphics, primarily Visuals for communicational strategies; Direction of visuals, seasonal campaigns and social media; Direct and supervise social media; Photography; Analyze the market/industry to increase online presence and build reputable image for Bici; Assist with execution of campaigns, special events and media relations.

Usa

Launched in October 2011, as a lifestyle project: an online magazine and clothing collection. Now more than just a project, Lost Arts is the premier lifestyle brand & company. A team of creative individuals cultivating a fresh culture, a new collective and authentic lifestyle from coast-to-coast. Consisted of three divisions: an online magazine, clothing collection and creative brand.Oversaw brand direction, marketing campaigns, and managed a nationwide network of creatives: contributing writers, photographers, media artist designers and filmmakers.

Managed all social media networks and strategic marketing for the store (e.g., Promotional, Facebook, Twitter, Tumblr, and Website). Lead photographer for the store blog, website, online catalog, and advertising purposes. Also set up and managed photo-shoots involving various clothing lines sold at Exclusive Taste (Crooks & Castles, 10.Deep, Alife, etc.), As well as setting up presentations for new products during creative team meetings. Created and Maintained main Exclusive Taste blog.

Communication, B.S., Journalism

Courses: - Organizational Communication Theory - Advanced Newspaper Practices - Public Affairs Reporting - News Reporting - American.

Associate Of Communication Studies, Communication And Media Studies

This program is designed as an interdisciplinary area of inquiry with a foundation in traditional rhetoric and contemporary.

Digital Media