Edwin Jaramillo Email & Phone Number

Mexico City, CDMX, MX

Mexico City

• Create and execute sales strategies of technology development, loyalty programs, full commerce, E-commerce and marketplace across LATAM (México, Chile, Perú, Paraguay, Colombia) managing clients like Amazon, Mercado.
• Develop and execute strategic plans to drive business growth and expansion by identifying potential partners, negotiate agreements, and establish mutually beneficial partnerships to access new markets, customers, and.
• Leverage data, research, design, technology and business understanding to prioritize clients’ requirements.
• Define and implement operational processes including onboarding, support, and service delivery, identifying digital capabilities opportunities. Achievements:
• Achieved full-cycle negotiations and projects with SwissJust for an annual amount of $600,000 USD.

Mexico City

• Oversee day-to-day sales activities of cashback solutions for clients such as Crocs, Soho, Men's Fashion, CV Directo, Levi's, adidas, Tamarindo, Dorothy Gaynor and LOB across LATAM (México, Perú and Colombia), leading.
• Own and drive data analysis based on sales performance to understand customer needs and translate insights into business opportunities and actionable plans.
• Design market expansion plans through market segmentations and lead generation initiatives, to increase client portfolio and increase sales.
• Lead client negotiations including contract agreements, pricing, close the deal and ensure commitments are delivered.
• Review and analyze sales and operational reports; use data to project sales, determine profitability and targets, and identify potential new markets.Achievements:
• Led negotiations that successfully resulted in closed deals, estimating annual sales of +$100,000 USD.

Mexico City

• Own and drive business growth strategies for medium and large enterprise segment for clients such as K-Swiss, Lotto, Mobo, Studio F, Weber Grills, Koblenz, etc.
• Drive budget management, generating monthly sales forecasts and P&L review, mitigating risks and create operational expansion planning.
• Develop and implement sales pipeline growth strategies, managing customer relationships throughout the sales cycle and generate revenue and business goals.
• Collaborate with cross-functional teams including Marketing, Sales, and Product Development to support lead generation efforts, refine sales strategies, and drive overall business growth. Achievements:
• Launched the E-commerce business by closing 10 contracts with Fashion and Lifestyle companies, resulting in $2M USD in revenue

Mexico City

• Coordinate and plan sales and digital strategies of Beauty, Home, Electronics and Sports categories, managing brands such as: Adidas, Puma, New Balance, Asics, Timberland, Sephora, Calvin Klein, Tommy Hilfiger, Ted.
• Manage and monitor daily website performance and create analysis for ongoing UX optimizations to propose and influence plans for future growth.
• Develop and execute the on-site merchandising strategy (+13,000 SKUs), including optimizing navigation, collection pages, homepage content, search functionality, and upselling strategies.
• Support digital A/B testing; including data mining for testing ideas; creating measurement plans; audience selection; segmentation and evaluation to improve CX customer experience & support business objectives
• Evaluate the performance of CRM activities, such as loyalty, email, and SMS data, and identify opportunities for testing, improvement, and new audience segments.
• Lead the negotiation of commercial agreements and offers in collaboration with sellers to ensure the alignment of objectives regarding profitability, competitiveness and risk profile to ensure ROI. Achievements:

Mexico City

• Plan sourcing daily activities for tailored products within the Electronics Division (Audio, Computers, Camaras, Printing, Cellphones, Screens), managing +4,000 SKUs that represents $120,000USD in sales revenue.
• Define the product catalog for the E-Commerce site by researching market trends, analyzing customer preferences developing a comprehensive range of product catalogs.
• Create a product roadmap and work closely with stakeholders and engineering teams to deliver new products and feature enhancements.
• Leverage customer insights and knowledge of the business to inform the development of a long term vision, objectives, and metrics to measure impact. Achievements:
• Achieved Electronics growth by 300% yearly and increased the sales margin by 3%.
• Closed commercial agreements with major electronic brands such as LG, Sony, Nintendo, Motorola, Nikon, Canon, Fujifilm, HP, Bose, Harman Kardon, JBL and Apple that represented $1.5M USD in sales revenue.

Mexico City

• Negotiated margin increased by 3% for the Electronics category (4,000 SKUs).
• Improved category sellout by 20% by analyzing product performance from the highest to the lowest turnover.
• Implemented an operational flow with Electronic brands with the intention of accelerating the campaign preparation process, going from 120 sales in the first year to 360 for the second year.

Associate'S Degree, Business, Management, Marketing, And Related Support Services

Master'S Degree, Finance, General