Dynamic bilingual and bicultural marketing / business development professional with ten plus years of experience in leading projects and teams across the private, public, non-profit sectors. Born and raised in San Francisco with strong international profile having studied and worked for extended periods in the States and Hong Kong. With global connections in the entertainment, media, arts and cultural industries (public and private). Skilled in music licensing and rights acquisitions, digital marketing, and writing and editing.
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Us Business Development LeadEvolution Music Group Feb 2023 - Present• Sync and Licensing Development for Evolution Music Group. EVO features a diverse music catalogue ranging from era defining jazz fusion tracks from American pianist Bob James to the hard hitting classics of late 80s hard rock royalty Mr. Big. Whether you are looking to recreate the sounds from a specific era or need the right music to help convey the right emotions to your audience, we will have something that will solve your media production needs. One stop sync tracks available as well. We also represent an invaluable collection of vintage Tagalog and Original Pinoy Music (OPM) tracks. If this sounds of interest, please don't hesitate to get in touch.
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Co-Founder And Business Development And Marketing LeadBitetone Sep 2010 - Present• Led marketing strategies and business development efforts for Bitetone, an integrated marketing solutions and digital media company with 50K to 100K average monthly visits, offering marketing solutions including native advertising, content marketing, brand activation, social media management, and creative services.• Clients spanning commercial property (Swire Properties, K11, Hotel sáv), lifestyle (Burberry, Hennessy), entertainment (Spotify, KKBOX, Sony Music), technology (Airbnb, Samsung), cultural (West Kowloon Cultural District, French Consulate, HK Philharmonic), media (HK01, V.S. Media), and government (EPD, PCPD). • Grew Bitetone into a strong reputable source for the best music coming from the Greater China region. Over the years, the site has been cited in a wide range of publications such as: SCMP, Time Out Hong Kong, Hong Kong Economic Journal, Flipboard, RTHK. -
Senior Sales ManagerUniversal Music Publishing Group Mar 2021 - Jul 2022Santa Monica, Ca, Us -
Client Services ManagerUniversal Music Publishing Group Feb 2019 - Mar 2021Santa Monica, Ca, Us -
Co-Founder And Program Director Of Ear Up MusicRenaissance Foundation Hong Kong Apr 2016 - Jul 2018• Co-founded and led Ear Up Music, an incubator platform funded by CreateHK (GovHK) for nurturing local music talent and exploring international markets (United States, Germany, South Korea). Over 20 acts involved including top Hong Kong acts: Anthony Wong Yiu-ming, Supper Moment, Rubberband, and more. • Led a lean team of marketing executives, project managers, and contractors to deliver industry focused programs comprising workshops, forums, 1,000+ pax concerts, and international music festival performances. • Negotiated and brought on partners and collaborators including the U.S. Consulate Hong Kong, Excellence Team for Culture & Creative Industries (City of Munich), Noise Pop Industries, major Asia-based streaming platforms (MOOV, KKBOX), Local PROs (CASH), and more. • Grew program from an initial funding of 1.8M HKD (approximately 230K USD) in 2016 to a total of 6.5M HKD (approximately .8M USD) in 2018 – a 350% funding increase in just two years. -
Freelance Translator, Editor, CopywriterSilly Thing Co., Ltd 2012 - 2014Commercial translation, copywriting, and editing for Obscura Magazine.
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Freelance WriterTime Out Group Plc 2011 - 2014London, England, GbFreelance writing for Time Out Hong Kong. -
Course CoordinatorCommon Purpose Apr 2011 - Jul 2012London, Gb• Took one year from private sector to explore non-profit work at Common Purpose. • Coordinated senior leadership-training program (Meridian), which aims to solve social economical issues and problems. 30+ program participants made up of senior representatives from Bank of East Asia, Standard Chartered, Hong Kong Jockey Club, MTR Corporation, and more. • Coordinating with UK headquarters to setup Hong Kong branch operation. -
Sales Representative / Production CoordinatorAsia Pacific Offset Mar 2008 - Jul 2010New York, Ny, Us• Started out as Production Coordinator, and later promoted to Sales Representative.• Primary duties included project management, business development, marketing, and problem solving for clients.• Upgraded company’s existing website framework resulting in considerable savings.• Attended trade shows in New York, San Diego, and L.A. on behalf of the company; opened up a new market in comics and graphic novels business for the company.
Edwin J L. Education Details
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Hku Business School — MbaMaster Of Business Administration - Mba -
University Of California, BerkeleyArt Practice
Frequently Asked Questions about Edwin J L.
What company does Edwin J L. work for?
Edwin J L. works for Bitetone
What is Edwin J L.'s role at the current company?
Edwin J L.'s current role is Creative Consultant / Music Business Professional.
What schools did Edwin J L. attend?
Edwin J L. attended Hku Business School — Mba, University Of California, Berkeley.
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