• Define product line strategy, evaluate new technologies & market opportunities, and develop partnerships & alliances with industry partners. • Focus primarily on innovative workflow solutions and technologies for content creators, creative professionals and enthusiasts (Thunderbolt 3, HDD RAID arrays, SSD & flash based media, artificial intelligence, ingest and media asset management applications). • Create requirement documents (MRD | PRD) and roadmaps for G-Technology, SanDisk, and SanDisk Professional branded products. • Communicate product specifications, product line strategy, and new market opportunities to cross-functional teams, BUs, and corporate strategy teams. • Brand representative and evangelist working with industry analysts, strategic partners, and in-house brands and BUs (WD, Sandisk, WB_BLACK, Data Centers and Devices BUs). • Interact with customers, resellers, distributors, and brand ambassadors to gain feedback and insight into future product design and enhancements. • Product evangelist and source of truth for regional, sales, and marketing teams. • Mentor new college grads

• Product Manager – Create product strategy and defined product requirements for hardware designs, apps, and services and managed product roadmap in agile/Scrum environment. • Create hardware and software roadmaps for both SiliconDust’s consumer class and enterprise class products, set and define product strategy, and track market shifts and demands. • Responsible for project forecasting, project costing, project profitability and budget for new product development and designs. • Monitored KPIs and reported directly to stakeholders and executive team.• Business Development roles – develop strong long-term relationships between various partners, vendors, customers, and OEM/ODMs. Primary point-of-contact for special engineering/development projects based on or leveraging SiliconDust’s IP. RF-to-IP devices, CableCARD stack, DTCP-IP, or multicast capabilities.• Product Marketing – developed global go-to-market messaging strategies and campaigns; develop content and marketing collateral including sales and partner presentations, white papers, datasheets, website content, etc. Manage social media team.• Organized and presented training seminars for channel representatives, partners, resellers, and distributors. • Primary point of contact for 3rd party developers and partners such as Plex, Nvidia, Kodi, and Channels. • Built strong working relationships with engineers, designers, and marketing to enable and encourage cross functional collaboration. • Established, maintained, and set sales strategies with select distribution/market channels and resellers such as Amazon, NewEgg, D&H, and Best Buy. Annual sales averaging $10M in the last 2 years.• Trade shows – Attended and exhibited industry trade shows such as CES, NAB, InfoComm, The Cable Show, SCTE, and CableLabs conferences.• Manage QA / Tech Support / and Social Media teams• DLNA Media Interoperability Improvement Task Force member – 2012-2014

• Developed and executed sales plans to increase sales of LCD controller cards by 10% ($150K monthly).• Created new business opportunities by collaborating with design engineers to adapt current designs to meet the specific needs of the customers.• Utilized analytical business skills to evaluate risk and profitability for new and current business ventures.• Responded to specific customer requests, organized and processed RFQ’s, processed RMA’s. Worked closely with firmware engineers to provide specific support for specialized products. Provided customers with specialized LCD panels and custom cable assemblies.• Migrated production to overseas sources in China, Taiwan, and Korean to reduce production costs by 50%. Established international relationships with partners in countries such as India, China, Taiwan, South Korea, Germany, Canada, and Israel.• Negotiated and contracted long term agreements with key suppliers and vendors generating $1.2 million in annual savings. Vendors such as printed circuit board manufacturers, plastics suppliers, electronics components, packaging, and metals.