Edwin Lam, Mba

Edwin Lam, Mba Email and Phone Number

Strategic Marketing Leader | MBA | Creative Storyteller @ DAC
Edwin Lam, Mba's Location
Brossard, Quebec, Canada, Canada
Edwin Lam, Mba's Contact Details

Edwin Lam, Mba work email

Edwin Lam, Mba personal email

About Edwin Lam, Mba

As a strategic marketing leader, I oversee the development and execution of integrated media plans for clients and prospects across various channels and platforms. With over 12 years of experience in digital media, I have a proven track record of delivering results-oriented and data-driven campaigns that increase brand awareness, engagement, and conversions.My core competencies include marketing strategy, project management, competitive intelligence, influencer marketing, and social media marketing. I am also certified in Inbound Marketing and Google Ads Search and Display, which demonstrate my skills and knowledge in creating and optimizing online marketing campaigns. My mission is to help clients achieve their business goals and objectives through innovative and effective digital media solutions. I am passionate about staying updated on the latest trends and best practices in the digital media industry, and I enjoy collaborating with internal and external stakeholders to deliver high-quality work and value.

Edwin Lam, Mba's Current Company Details
DAC

Dac

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Strategic Marketing Leader | MBA | Creative Storyteller
Edwin Lam, Mba Work Experience Details
  • Dac
    Associate Director, Digital Media
    Dac Aug 2022 - Present
    Toronto, Ontario, Ca
    • Lead strategic planning & execution of multi-channel marketing campaigns to meet client objectives.• Partner with cross-functional teams to align marketing initiatives with client goals and market trends.• Optimize campaign performance through data analysis, driving measurable ROI & client satisfaction.• Manage and mentor a team of digital marketers, fostering professional growth and skill development.• Identify growth opportunities, contributing to client revenue expansion and portfolio success.
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  • Visicom Media Inc.
    Directeur De Marketing
    Visicom Media Inc. Jul 2017 - Aug 2022
    Brossard, Quebec, Ca
    • Managed marketing strategies for SaaS product ManyCam, leading to increased brand visibility and user engagement.• Designed and implemented high-impact marketing strategies to boost brand awareness and generate leads.• Directed multi-platform advertising campaigns, including search, social, email, and display channels.• Collaborated with product and creative teams to align marketing efforts with brand positioning.• Monitored campaign performance, providing actionable insights to improve outcomes and exceed KPIs.• Led and inspired a team of marketers to deliver innovative solutions and drive client success.
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  • Domestic Converters Inc.
    Web Marketing Analyst
    Domestic Converters Inc. Aug 2016 - Jun 2017
    • Conducted in-depth performance analyses for digital campaigns, identifying optimization opportunities.• Developed dashboards and automated reporting systems to streamline data accessibility for stakeholders.• Provided actionable recommendations based on market trends and campaign data insights.• Supported strategic planning by delivering detailed performance evaluations and forecasts.• Collaborated with cross-functional teams to improve campaign efficiency and results.
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  • Novo3Bi
    Chief Project Manager
    Novo3Bi Dec 2015 - Aug 2016
    • Managed end-to-end delivery of marketing projects, ensuring alignment with client objectives.• Oversaw resource allocation, timelines, and budgets to optimize project execution.• Coordinated with stakeholders to ensure seamless communication and workflow integration.• Implemented process improvements to increase efficiency and project success rates.• Delivered high-quality results by fostering collaboration and maintaining attention to detail.
  • Moon Media Holographic & Digital
    Creative Director
    Moon Media Holographic & Digital Aug 2015 - Nov 2015
    Cooper City, Florida, Us
    • Directed creative strategy for marketing campaigns, aligning with business and client objectives.• Led the development of compelling visual assets and messaging to enhance brand identity.• Streamlined creative workflows to improve productivity and consistency across deliverables.• Partnered with internal teams to ensure alignment between creative outputs and marketing goals.• Championed innovation in campaign development, delivering impactful results for clients.
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  • Moon Media Holographic & Digital
    Senior Digital Media Strategist
    Moon Media Holographic & Digital Jan 2015 - Jul 2015
    Cooper City, Florida, Us
    • Designed tailored marketing strategies to meet client objectives and enhance brand presence.• Managed budgets and optimized paid media campaigns to maximize performance and ROI.• Collaborated with clients to align digital marketing initiatives with business goals.• Analyzed campaign data to provide strategic insights and recommendations for improvement.
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  • (Independent Contractor)
    Business Consultant
    (Independent Contractor) Feb 2013 - Dec 2014
    - Business plans production- Market research and organizational analysis - Sales and profitability analysis- Business opportunities and threats identification- Strategic daily business operations advisory
  • Achatplus
    Marketing Analyst
    Achatplus Oct 2013 - Dec 2013
    Trois-Rivières, Québec, Ca
    - Researched and analyzed market trends and competition- Conducted market research and organizational analysis- Performed marketing strategies to maximize the sales and profitability- Delivered financial objectives through product planning, communication, execution and monitoring
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  • Sinoplus Hr Solutions Inc.
    Market Research Specialist
    Sinoplus Hr Solutions Inc. Jan 2012 - Dec 2012
    - Collected and analyzed data on customer demographics- Created business promotion letters- Analyzed data to identify new business development opportunities
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  • Future Electronics
    Program Manager
    Future Electronics Aug 2007 - Dec 2011
    Pointe-Claire, Quebec, Ca
    - Met and exceeded customer performance indicators and expectations- Established strong customer relationships- Drove revenues and margins, surpassed targets and reduced costs- Actively promoted branches and business by overseeing all marketing/sales activities and proactively seeking business development opportunities- Led cross-functional teamwork effectively at the highest performance standard- Provided current information and guidance for procedures and processes to improve efficiency
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  • Future Electronics
    Component Analyst
    Future Electronics Apr 2005 - Aug 2007
    Pointe-Claire, Quebec, Ca
    - Collected and analyzed market data for Program Managers - Monitor and maintain projects status, prioritize defects, measure and support client service impact- Insured timely, accurate, and complete population of content in clients’ database- Assisted in projects aimed at improving general structured operation content and client service- Performed product life cycle reports and improved daily operational procedures
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  • Mirabau-Unicom
    Sales Coordinator
    Mirabau-Unicom Nov 2004 - Jan 2005
    - Provided support to Sales Representatives- Prepared sales orders to meet deadlines and quality needs- Established communication procedure to improve customer service - Communicated with Production Manager and Sales Representatives- Assisted in regular production meetings- Planned and coordinated all Media campaign initiatives- Proposed to management on product activities and their plans
  • The Aldo Group
    Import/Export Coordinator
    The Aldo Group Aug 2003 - Nov 2004
    Montreal, Quebec, Ca
    - Generated export invoices and processed courier and road freight documents - Maintained business processes to ensure ongoing NAFTA and Textile Declarations compliance - Ensured that all customs entries and other shipping documents are maintained and up to date
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  • Canada-Europe Importing Company
    Import Manager Assistant
    Canada-Europe Importing Company Jan 2003 - Jul 2003
    - Communicated and negotiated pricing and delivery with overseas vendors and freight forwarders- Monitored production status with overseas factories and reported on issues- Communicated and interacted with warehouse workers to ensure smooth operations and timelines- Performed cost analysis, filed letters of credit and responsible for freight payments

Edwin Lam, Mba Skills

Strategy Business Analysis Market Research Management Cross Functional Team Leadership Marketing Strategy Business Development Market Analysis Business Planning Analysis International Business Chinese English Business Strategy Competitive Analysis New Business Development Marketing Teamwork Team Leadership Leadership Product Marketing Sales Key Account Management Problem Solving Excel Team Management Management Consulting Strategic Planning Social Media Marketing French Business Intelligence Microsoft Excel Supply Chain Negotiation Product Development Crm Supply Chain Management Program Management Product Management Data Analysis International Sales Forecasting Advertising Digital Marketing Digital Media Digital Strategy Social Media Photography Photoshop Lightroom

Edwin Lam, Mba Education Details

  • Concordia University
    Concordia University
    Marketing
  • Mcgill University
    Mcgill University
    International Business
  • Concordia University
    Concordia University
    General

Frequently Asked Questions about Edwin Lam, Mba

What company does Edwin Lam, Mba work for?

Edwin Lam, Mba works for Dac

What is Edwin Lam, Mba's role at the current company?

Edwin Lam, Mba's current role is Strategic Marketing Leader | MBA | Creative Storyteller.

What is Edwin Lam, Mba's email address?

Edwin Lam, Mba's email address is ed****@****vmn.net

What schools did Edwin Lam, Mba attend?

Edwin Lam, Mba attended Concordia University, Mcgill University, Concordia University.

What are some of Edwin Lam, Mba's interests?

Edwin Lam, Mba has interest in Chinese Martial Art (Wing Chun), Street And Event Photography, Fitness At Gym, Disaster And Humanitarian Relief, Health.

What skills is Edwin Lam, Mba known for?

Edwin Lam, Mba has skills like Strategy, Business Analysis, Market Research, Management, Cross Functional Team Leadership, Marketing Strategy, Business Development, Market Analysis, Business Planning, Analysis, International Business, Chinese.

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