Edwin Lam, Mba Email & Phone Number

Toronto, Ontario, Ca

• Lead strategic planning & execution of multi-channel marketing campaigns to meet client objectives.• Partner with cross-functional teams to align marketing initiatives with client goals and market trends.• Optimize campaign performance through data analysis, driving measurable ROI & client satisfaction.• Manage and mentor a team of digital marketers, fostering professional growth and skill development.• Identify growth opportunities, contributing to client revenue expansion and portfolio success.

Brossard, Quebec, Ca

• Managed marketing strategies for SaaS product ManyCam, leading to increased brand visibility and user engagement.• Designed and implemented high-impact marketing strategies to boost brand awareness and generate leads.• Directed multi-platform advertising campaigns, including search, social, email, and display channels.• Collaborated with product and creative teams to align marketing efforts with brand positioning.• Monitored campaign performance, providing actionable insights to improve outcomes and exceed KPIs.• Led and inspired a team of marketers to deliver innovative solutions and drive client success.

• Conducted in-depth performance analyses for digital campaigns, identifying optimization opportunities.• Developed dashboards and automated reporting systems to streamline data accessibility for stakeholders.• Provided actionable recommendations based on market trends and campaign data insights.• Supported strategic planning by delivering detailed performance evaluations and forecasts.• Collaborated with cross-functional teams to improve campaign efficiency and results.

• Managed end-to-end delivery of marketing projects, ensuring alignment with client objectives.• Oversaw resource allocation, timelines, and budgets to optimize project execution.• Coordinated with stakeholders to ensure seamless communication and workflow integration.• Implemented process improvements to increase efficiency and project success rates.• Delivered high-quality results by fostering collaboration and maintaining attention to detail.

Cooper City, Florida, Us

• Directed creative strategy for marketing campaigns, aligning with business and client objectives.• Led the development of compelling visual assets and messaging to enhance brand identity.• Streamlined creative workflows to improve productivity and consistency across deliverables.• Partnered with internal teams to ensure alignment between creative outputs and marketing goals.• Championed innovation in campaign development, delivering impactful results for clients.

Cooper City, Florida, Us

• Designed tailored marketing strategies to meet client objectives and enhance brand presence.• Managed budgets and optimized paid media campaigns to maximize performance and ROI.• Collaborated with clients to align digital marketing initiatives with business goals.• Analyzed campaign data to provide strategic insights and recommendations for improvement.

- Business plans production- Market research and organizational analysis - Sales and profitability analysis- Business opportunities and threats identification- Strategic daily business operations advisory

Trois-Rivières, Québec, Ca

- Researched and analyzed market trends and competition- Conducted market research and organizational analysis- Performed marketing strategies to maximize the sales and profitability- Delivered financial objectives through product planning, communication, execution and monitoring

- Collected and analyzed data on customer demographics- Created business promotion letters- Analyzed data to identify new business development opportunities

Pointe-Claire, Quebec, Ca

- Met and exceeded customer performance indicators and expectations- Established strong customer relationships- Drove revenues and margins, surpassed targets and reduced costs- Actively promoted branches and business by overseeing all marketing/sales activities and proactively seeking business development opportunities- Led cross-functional teamwork effectively at the highest performance standard- Provided current information and guidance for procedures and processes to improve efficiency

Pointe-Claire, Quebec, Ca

- Collected and analyzed market data for Program Managers - Monitor and maintain projects status, prioritize defects, measure and support client service impact- Insured timely, accurate, and complete population of content in clients’ database- Assisted in projects aimed at improving general structured operation content and client service- Performed product life cycle reports and improved daily operational procedures

- Provided support to Sales Representatives- Prepared sales orders to meet deadlines and quality needs- Established communication procedure to improve customer service - Communicated with Production Manager and Sales Representatives- Assisted in regular production meetings- Planned and coordinated all Media campaign initiatives- Proposed to management on product activities and their plans

Montreal, Quebec, Ca

- Generated export invoices and processed courier and road freight documents - Maintained business processes to ensure ongoing NAFTA and Textile Declarations compliance - Ensured that all customs entries and other shipping documents are maintained and up to date

- Communicated and negotiated pricing and delivery with overseas vendors and freight forwarders- Monitored production status with overseas factories and reported on issues- Communicated and interacted with warehouse workers to ensure smooth operations and timelines- Performed cost analysis, filed letters of credit and responsible for freight payments

Master Of Business Administration (Mba), Marketing

Graduate Certificate, International Business

Bachelor Of Commerce (B.Com.), Marketing/Marketing Management, General