Edwin Lim Email & Phone Number

Singapore

Singapore

1. Lead Engineer for Subscription Marketing Management Tool (Phase 1), Estimated Savings, and Add Pro to Cart (Web)2. Authored numerous ADRs and RFCs such as but not limited to: 2.1. Retry with circuit breaker and jitters to one of our MFE dependency chapter-wide2.2 Dynamic-Formatter that streamlines dynamic data formatting from BE to all clients with localisation in mind2.3 Layout API that harnesses the principles of SDUI to minimise mobile TTM metrics and increases component reusability3. Reviewed and contributed to many other RFCs; some suggested approaches were also the current adopted implementation4. Officially appointed as FE lead across 3 squads within the domain, overseeing 6 other FEs. POC for subscriptions FE for cross-functional requests, delegating tasks, disseminating information, 1-on-1, initiatives scoping and retrospectives5. Successfully rolled out WEB in all subscription-enabled countries in the EU and APAC, achieving feature parity with mobile platforms. Rollouts also include enabling signup vouchers and alternative payment methods (e.g. Ant Financials in certain countries)6. Created Subscription MFE Datadog observability dashboard with web-specific performance and stability metrics7. Evaluated business-critical requirements for feature discovery and development, presenting statistical data for PM to evaluate and scope features8. Mentored 2 cross-functional FEs simultaneously9. Conducted knowledge sharing within domain, community and chapter10. FE interviewer panellist11. Documented processes, learnings, and setup guides, facilitating seamless onboarding and knowledge transfer within the team12. Analytical acumen beyond frontend scopes, addressing challenges, raising queries, and recommending approaches across mobile platforms and Backend.13. Represented foodpanda as one of the judges in NUS Hack and Roll hackathon 14. Self-motivated, independent, autonomous, open, challenge convention and promotes collective knowledge sharing

Singapore

1. Lead Engineer for Retry Mechanism (Phase 3), Phone Verification, Payment Library Integration and Subscription Marketing Management Tool (MVP)2. Single handedly developed Subscription Microfrontend with custom payment flow from ground up3. Collaborated closely with cross-functional teams such as designer, analyst, mobile, infra and backend developers, overcoming challenges to quickly develop, test and deploy to 4 major countries in 6 sprints4. Led collaboration with the consumer-payment squad, becoming the first adopters of the Payment Library component outside of checkout squad. Evaluate, strategise, and plan all necessary tasks. Successfully self-managed the E2E process from technical discovery, implementation, test to deployment.5. Pioneered the implementation of a self-serving internal tool, drastically reducing operational time and costs, often eliminating developers' involvement, allowing smoother fulfilment of operational requests6. Took on roles such as Product Manager and Designer on gathering requirements, crafting development roadmaps and enhanced UX.7. Setup new repository with Github workflows for various environments with unit tests and deployment pipelines8. Lead discussions with BE to define client-friendly API schema9. Created comprehensive onboarding and operational guides10. One of the few code reviewer for MFE mono-repo (1 Code reviewer to ~10 developers)11. Multiple instances of refactoring and modularising components even in cross-domain repos. Significantly reducing LOC, improving reusability and maintainability.12. Acted as a scrum master, leading agile rituals, revisiting stale tickets, organising team outings, and providing crucial support to junior members13. Enforced best practices, both within the domain and during code reviews at a chapter-wide level14. Mobile first approach, SSR, code splitting, client-side caching strategy, tailwind, high unit test coverage, e2e coverage with cypress

Singapore

FWD - Frontend architect- Proposed and introduced atomic design principles to the team.- Worked with UX and VD on component design, making sure they are flexible, reusable and extensible.- POC and demo technicality concerns with internal teams- Code Review on Azure DevOps (Together with 2 offshore leads, 10+ other XTdevelopers)- Proposed and introduced new web standards such as wepb and focal point featurefrom SitecoreJardine Cycle & Carriage- 6-months, agile managed, 2 weeks per sprint for web MVP- Managed, oversee and code review offshore FE commits- Collaborate hand-in-hand with UX, Designers, BA and clients- Orchestrate API payload schema based on design mocks and Businessrequirements- Code Review on AWS Code CommitRakuten - Retail Reservation And Queue System- Bespoke real-time dynamic queue and appointment system, Self-service Kiosk and Staff dashboards- 4-weeks, full-stack, react, redux, firebase (database, functions, storage), cluadia.js, AWS lambda functions, Twilio (SMS)- Public web appointment booking form, private self-service kiosk, admin appointment listing and staff’s real-time dashboard- Multilingual support (en & jp), Analytics, Automated DB backupLEAP – STTelemediaFonterra eDetailing (Presales app mobile)Revived the existing makers corner, with new tools and equipments.Heads a new prototyping workshop, SNAP from US in the Singapore Office.

Singapore

Singapore