Edwin Lee Email & Phone Number

Singapore

Singapore

- Co-led and supported people and culture initiatives across multiple regions to align with organizational goals and drive positive cultural transformation.- Contributed to the development and execution of the bank's risk map strategy, ensuring comprehensive risk assessment and mitigation.- Supported the formulation and execution of the Asia wealth strategy.

Singapore

- Commercialised HSBC Everyday Global Account and Everyday+ Rewards Programme through campaigns, engagements and activities that aligns with the relevant CVPs.- Strategised the key roadmap customer journey for the respective customer segments using real-time and event-based triggers tools to engage customers.- Proposed competitive product pricing to ensure sustainable franchising and balance building.

Singapore

- Managed annual business and marketing budget to achieve profit maximisation.- Managed cards’ portfolio to meet business objectives by ensuring Y-O-Y growth in sales and customer engagements.- Established strategic alliances (Local and Regional) to increase card usage, brand awareness and product visibility.- Led notable campaigns such as Lunar New Year, Spring, Mid-Year, Mid-Autumn and HSBC WOW on Weekend.- Collaborated with key stakeholders across Retail Bank, Digital, Marketing, Technology, Decision Science, Compliance and Legal teams to deliver the relevant business activities.- Initiated and developed new UI and UX for cards usage microsite.- Streamlined various BAUs processes for customer engagement and customer journey- Assessed the effectiveness of the current strategic partners for renewal decision-making.- Established more than 50 partnerships across different categories like dining, travel, leisure and retail.- Developed customised journeys for domestic and international customers to engage with campaigns and triggers to increase activity level and primacy.

Singapore

-Led key digitisation strategies to digitise CASA and FD acquisition to achieve straight-through banking objectives. - Identified, strategised and developed appropriate tactical campaigns and engagements to drive customer acquisitions and deposit balances.- Strategised and launched below-the-line campaigns and customer engagement to win back detracting customers as part of the anti-attrition strategy.- Commercialised CIMB FastSaver through strategic alliances with key partners like “Sompo Insurance, Lazada, Pratunam Group and Chan Brothers” and above-the-line campaigns such as CIMB FastSaver Travel Draw.- Analysed market trends using internal and external data to ensure sustainable competitive advantage through appropriate pricing against competitors.- Developed customer journey via moment mapping to identify pockets of opportunities to cross-sell and up-sell customers to increase product holdings and primacy.- Managed deposits P&L to achieve top-down financial objectives.- Developed materials for products and campaigns training/briefing to new and existing staff.

Singapore

Singapore

- Provided tailored customer service for DBS Treasures and Private Banking individuals.- Achieved desired SLA through effective communications and first call resolution.

Singapore

- Processed daily inwards and outwards transfers, including FX and high-value payments.- Collaborated with various business units to provide support for corporate clients.- Prepared MAS and audit trail reports for daily submission.

Singapore

- Developed financial strategies to establish financial goals, matching goals to the client's situation by gathering information to formulate the appropriate financial plans through a needs-based approach.

Master Of Business Administration - Mba, Business Administration And Management, General, Merit

Activities and Societies: Area of focus: Strategic Change Management | Digital banking | Sustainability and ESG | Customer and Product.

Bachelor Of Science (Bsc) With Hons, Banking, Corporate, Finance, And Securities Law, Second Upper Class

Insurance And Investment, Module 5, Module 9, Module 9A, Health Insurance

Diploma In Biotechnology, Life Science

Academics Roll of Honour 2008/09 Academics Roll of Honour 2009/10

Gce O' Level

Gce N' Level