Edwin Miranda Reyes Email and Phone Number
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With over 25 years of entrepreneurial experience in marketing and advertising, Edwin Miranda has continually sought to innovate and drive transformative growth. He began his career in 1992 as a store promoter at NatCom, swiftly rising to VP of Business Development within 18 months. At 21, he joined Angelo Media Entertainment, Latin America's leading artist management firm, as their VP of Business Development.In 1994, Edwin founded KOI (later IXS), where he led a team that consulted for Fortune 500 companies and governmental entities, earning accolades like the ANA Awards, The ONE Show, The Shorty Awards, and M&M Global Awards. In 1999, he was a finalist for the Ernst & Young Entrepreneur of the Year award. In 2008, Edwin founded FP+1, a political consulting firm and ad agency crucial in electing two Puerto Rican Governors.In 2020, Edwin relocated to Miami to pursue new ventures in franchising, founding the Miami Franchise Group with the backing of a Private Equity firm. Under his leadership, the group has expanded from one to three concepts across eight locations, achieving over 500% revenue growth in just three years.Areas of Expertise:*Strategic Planning*Marketing Strategy*Digital Strategy*Brand Development*EntrepreneurshipCareer Highlights:At IXS, Edwin provided strategic consultancy to industry leaders like Pfizer, Citibank, Hyatt, Verizon, PR Tourism, and Microsoft.He led the award-winning "We Are Ready" campaign within 60 days of Hurricane Maria, revitalizing Puerto Rico's tourism industry within 90 days. The campaign, featuring Luis Fonsi, used data-driven strategies and dynamic creative optimization to boost media response by 133%, double trip consideration, and achieve record-breaking tourism levels.Co-founded "United for Puerto Rico" post-Hurricane Maria, launching an integrated campaign that raised over $50M for 133 NGOs. Co-produced the theme song and video "Isla Bendita". The campaign garnered over 500M media impressions and extensive media coverage, supported by influencers like Jennifer Lopez and Marc Anthony.Edwin is recognized for integrating technology in marketing, winning prestigious awards such as the ANA Awards, The ONE Show, The Shorty Awards, and M&M Global Awards.At Miami Franchise Group, Edwin oversaw the expansion and acquisition of franchise locations, increasing the portfolio by 300% and boosting company revenue by 500% from 2020 to 2023 through effective strategic planning and execution.His journey underscores resilience, adaptability, and a relentless pursuit of excellence in every endeavor.
Miami Franchise Group
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Chief Executive OfficerMiami Franchise Group 2020 - PresentDirect one of the fastest-growing franchise groups in the nation, featuring brands like The Lash Lounge, Uni K Wax, and 4Ever Young. Partnered with a private equity group to achieve these goals and accomplishments. Oversee branding, product quality, personnel training, booking systems, marketing, and lead generation. Utilize technology to streamline operations, integrating marketing efforts into POS and booking systems to ensure seamless lead closure. Develop opportunities for entrepreneurs within the franchise network.- Serve on the CEO Franchise Advisory Committee for The Lash Lounge and Uni K Wax, contributing to strategic decision-making and industry leadership.- Oversee expansion and acquisition of franchise locations, increasing the portfolio by 300% from two locations and 10 employees in 2020 to eight locations and over 100 employees in 2023.- Increase company revenue by 500% from 2020 to 2023 through strategic planning and execution.- Expand the portfolio by continuously enhancing services, solidifying the reputation for excellence in client care and business growth.- Utilize a deep understanding of Miami's local scene to achieve proven success and build strong community ties, earning the nickname “Mr. Miami.”Portfolios:The Lash Lounge:- #1 ranking for total members in the nation.- Million-Dollar Club Award for three consecutive years: 2021-2023.- Over 2,000 reviews with an average Google rating of 4.9 stars.- Locations: Dadeland, Kendall, Doral, and Coral Gables, with plans for Brickell and a goal of ten salons by 2029.Uni K Wax:- Led Uni K Wax Studios to significant growth, strengthening its presence.- Developed a membership-based model for waxing services, now contributing to 30% of total revenue nationwide.- #1 ranking for total members nationwide.4Ever Young:- Miami Center is one of the top 10 locations nationwide.- Highest number of reviews (589) with a perfect 5.0 rating on Google.
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Chief Executive Officer | Chief Marketing Officer | Marketing StrategistIxs 1994 - 2020Miami, Fl, UsEstablished agency as a pioneer in marketing technology applications, connected TV, and programmatic advertising. Contributed actively with the high-performing team to deliver the most cost-effective results by using omnichannel solutions, data-driven strategies, analytics, solution-based innovation, and measurements for ROI. Delivered growth using today's best tech platforms and partnerships while providing compelling and measurable results. - Led a data-driven tourism campaign for Puerto Rico post-Hurricane Maria, leveraging segmented targeting and dynamic creative optimization, achieving historic results within 90 days and garnering five international awards.- Published insightful contributions in leading marketing technology publications like eMarketer and Digiday, solidifying the agency's industry leadership.- Conceptualized and executed brand identities, marketing strategies, and campaigns for over 50 brands across various industries, including real estate, hospitality, pharmaceuticals, telecommunications, technology, and non-profits, driving significant growth and enhancing brand recognition.- Provided strategic consultancy to Fortune 500 companies in pharmaceuticals, banking, telecommunications, hospitality, and technology sectors, with clients such as Pfizer, Citibank, Hyatt, Claro (Verizon), and Microsoft.- Earned international acclaim for pioneering the integration of technology in marketing, receiving prestigious awards, including the Association of National Advertisers (ANA) Awards, The ONE Show, The Shorty Awards, and M&M Global Awards.- Fostered strategic partnerships with key marketing technology companies such as Salesforce and The Trade Desk.- Provided strategic guidance to startups in structuring investment proposals and navigating the fundraising/private equity landscape, resulting in successful capital raises and enhanced investor engagement. -
President | Puerto RicoIcrossing 2017 - 2018New York, Ny, UsiCrossing is the marketing agency for a modern world. We create brand stories and adaptive user experiences that deliver superior business results.Part of Hearst, iCrossing is the only digitally native agency owned by a media, entertainment, and content company. Our performance-driven marketing solutions for major brands, powered by iCrossing’s creative, technology and media prowess, are strengthened by Hearst’s rich data, quality content and editorial expertise.A "Leader" in Gartner’s Magic Quadrant for global digital marketing agencies, the agency is headquartered in New York and has 900 employees in 19 offices globally. For more information, visit www.icrossing.com or our social communities. -
Vp Of Business Development | Entertainment ManagemmentAngelo Medina Entertainment 1993 - 1994Angelo Medina Entertainment is one of the largest entertainment artists management companies in Latin America and has managed artists such as Ricky Martin, Mana, Robi Draco Rosa, and Romeo Santos recently.- Developed an aggressive new business plan, broadening the company's focus beyond traditional artist management and concert promotion to include event marketing and proprietary events.- Recognized an untapped opportunity in event marketing, pioneering the creation of proprietary events for brands to maximize visibility and audience engagement.- Enhanced productivity and efficiency by standardizing procedures and integrating advanced technological solutions, optimizing overall performance.
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Vp Of Business Development | Marketing CommunicationsNatcom Global 1991 - 1993Wynwood, Miami, Fl, UsNatcom is a multi-platform global network and digital studio with an expertise in developing and producing original programming and custom-branded content.In 1991, I joined Natcom as a Promotions Supervisor, working quickly within the ranks to become VP of Business Development & Account Management, launching brands like Ice Draft from Budweiser to sun care products such as Banana Boat.- Boosted company sales 100% within 12 months.- Secured financial viability for firm through strategic efforts, doubling company revenue within a six-month period.- Acquired 25% additional clients from industries outside firm’s traditional mix to diversify revenue sources and enhance marketability of organization.
Edwin Miranda Reyes Skills
Edwin Miranda Reyes Education Details
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Mit Sloan School Of ManagementArtificial Intelligence Implications For Business Strategy -
Mit Sloan School Of ManagementSocial Media Analytics & Digital Communication
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Interamerican University Of PrBusiness Administration And Marketing
Frequently Asked Questions about Edwin Miranda Reyes
What company does Edwin Miranda Reyes work for?
Edwin Miranda Reyes works for Miami Franchise Group
What is Edwin Miranda Reyes's role at the current company?
Edwin Miranda Reyes's current role is Chief Executive Officer | Multi-Faceted Entrepreneurial Executive | Marketing Strategist | AI Enthusiast.
What is Edwin Miranda Reyes's email address?
Edwin Miranda Reyes's email address is ed****@****web.com
What is Edwin Miranda Reyes's direct phone number?
Edwin Miranda Reyes's direct phone number is +130572*****
What schools did Edwin Miranda Reyes attend?
Edwin Miranda Reyes attended Mit Sloan School Of Management, Mit Sloan School Of Management, Interamerican University Of Pr.
What are some of Edwin Miranda Reyes's interests?
Edwin Miranda Reyes has interest in Children.
What skills is Edwin Miranda Reyes known for?
Edwin Miranda Reyes has skills like Strategic Planning, Marketing Strategy, Digital Marketing, Management, Public Relations, Brand Development, Social Media Marketing, Entrepreneurship, Leadership, Advertising, Sales, Strategic Leadership.
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