Chief Executive Officer
CurrentDirect one of the fastest-growing franchise groups in the nation, featuring brands like The Lash Lounge, Uni K Wax, and 4Ever Young. Partnered with a private equity group to achieve these goals and accomplishments. Oversee branding, product quality, personnel training, booking systems, marketing, and lead generation. Utilize technology to streamline operations, integrating marketing efforts into POS and booking systems to ensure seamless lead closure. Develop opportunities for entrepreneurs within the franchise network.- Serve on the CEO Franchise Advisory Committee for The Lash Lounge and Uni K Wax, contributing to strategic decision-making and industry leadership.- Oversee expansion and acquisition of franchise locations, increasing the portfolio by 300% from two locations and 10 employees in 2020 to eight locations and over 100 employees in 2023.- Increase company revenue by 500% from 2020 to 2023 through strategic planning and execution.- Expand the portfolio by continuously enhancing services, solidifying the reputation for excellence in client care and business growth.- Utilize a deep understanding of Miami's local scene to achieve proven success and build strong community ties, earning the nickname “Mr. Miami.”Portfolios:The Lash Lounge:- #1 ranking for total members in the nation.- Million-Dollar Club Award for three consecutive years: 2021-2023.- Over 2,000 reviews with an average Google rating of 4.9 stars.- Locations: Dadeland, Kendall, Doral, and Coral Gables, with plans for Brickell and a goal of ten salons by 2029.Uni K Wax:- Led Uni K Wax Studios to significant growth, strengthening its presence.- Developed a membership-based model for waxing services, now contributing to 30% of total revenue nationwide.- #1 ranking for total members nationwide.4Ever Young:- Miami Center is one of the top 10 locations nationwide.- Highest number of reviews (589) with a perfect 5.0 rating on Google.