Edwin Molina Email & Phone Number

Parsippany, New Jersey, Us

• Develop, lead, and implement all eCommerce strategies, tactical execution plans, and promotional campaigns for GAF, a multi-billion-dollar roofing manufacturer• Responsible for developing and executing the overall eCommerce strategy, including sales, marketing, customer acquisition, and retention• Collaborating with cross-functional teams to optimize product assortments, promotions, pricing, and inventory management• Leading the research and implementation of a new eCommerce platform with improved website performance, user experience, and conversion rates, ultimately increasing online sales• Overseeing all aspects of ecommerce digital marketing, including SEO, SEM, email marketing, social media, and content marketing• Creating data-driven customer segmentation and personalization strategies to increase customer lifetime value and repeat purchases• Establishing key performance indicators (KPIs) and analytics dashboards to monitor and report on the success of eCommerce initiatives, providing actionable insights for continuous improvement• Managing relationships with key vendors and partners, negotiating contracts to maximize value, and driving the success of eCommerce initiatives• Ensuring compliance with industry regulations, data privacy standards, and best practices for eCommerce operations

Montvale, Nj, Us

• Led an Account Management team, managing the company’s largest home improvement retail customer, representing approximately $200M in annual sales• Achieved double-digit year-over-year growth by leading the National Accounts team selling to large national chains like IKEA, KFC, and Hilton• Successfully obtained a multi-million dollar paint vendor contract for Walmart exterior projects through a successful bid in the RFP (Request for Proposal) process• Created Go-To-Market strategies for National Accounts, resulting in optimized customer-segmented selling strategies • Developed sales growth strategies resulting in a 30% year-over-year B2B increase at Ace Hardware • Hired, developed, and coached a high performing Account Management team, resulting in winning vendor of the year consecutively on strategic account • Led a team of 34 sales representatives and four sales managers in achieving and exceeding financial goals by focusing on retail associate training, product placement, and merchandising • Spearheaded the development of Benjamin Moore’s B2B/National Accounts eCommerce website based on SAP Hybris platform, resulting in consecutive years of over 20% sales growth • Grew sales from zero to a multimillion-dollar business through 3rd party eCommerce platforms such as Amazon.com, Homedepot.com, Lowes.com, Ace.com and Walmart.com • Introduced the concept of Gamification to enhance associate product training • Oversaw the P&L, budgeting, and forecasting • Planned, staffed, and executed trade show events • Facilitated routine customer and retailer group meetings and presentations • Acted as DE&I advisor to drive diversity and inclusivity

Cleveland, Oh, Us

• Oversaw the omnichannel sales and eCommerce management of a $300+ million-dollar home improvement brand portfolio in The Home Depot and Amazon.com• Spearheaded brand-specific account strategies, optimizing product mix, pricing, and promotions, leading to budget overachievement• Collaborated with the marketing team to identify a market opportunity and successfully launched an exclusive line of exterior stain products for Home Depot, resulting in double-digit growth and doubling the Planogram (POG)• Lead Category Management, ensuring POG analysis & regulatory compliance result in the best productivity possible• Direct preparation and execution of winning product line reviews resulting in multi-million dollar gains in revenue and market share growth• Managed ecommerce initiatives, resulting in YoY growth of 137%• Responsible for leading and developing a national account and sales service team. Conducting annual performance reviews and organizational talent evaluations• Developed and executed annual overall business plan strategy and execution, including product assortment mix, pricing, budgeting, forecasting, P&L management, regulatory compliance, and creating and delivering line review presentations• Coached a national account and sales service team of 15• Responsible for budgeting, forecasting, and P&L management

Cleveland, Oh, Us

• Managed the ecommerce and digital marketing of all retail and commercial brands for Sherwin Williams Diversified Brands• Created and implemented omnichannel eCommerce growth strategies for all 20+ brands in the coatings and applicator categories• Led in developing “best in class” digital marketing solutions for the brand portfolio across retail channel partners, such as The Home Depot, Lowe’s, Walmart, Menards, and Amazon• Implemented digital content enrichment projects with key retail customers, resulting in a 10%+ conversion rate improvement• Spearheaded divisional adoption of digital trade marketing alternatives and technologies• Conducted internal ROI assessment of current practices, resulting in the allocation of a $1.6MM budget dedicated to digital marketing infrastructure improvements• Spearhead business development opportunities across all digital channels • Directed the digital marketing campaigns, including search and pay-per-click• Performed in-depth research of home improvement categories in the digital space and developed appropriate strategies based on findings• Served as Lead Divisional Liaison with the enterprise Center of Excellence for eBusiness• Managed Key Performance Indicators for divisional goals and objectives

Cleveland, Oh, Us

● Promoted to National Account Manager responsible for Walmart business or over $100M in sales● Successfully presented product line extension during Walmart’s line review process resulting in assortment expansion and a 20% revenue increase while displacing a competitor.● Through in-depth analysis, identified inventory replenishment irregularities that accounted for over $3MM in lost sales; recommended and implemented corrective action by working with Walmart Replenishment Management team.● Responsible for P&L management, assortment recommendation, inventory management, and regulatory compliance

Cleveland, Oh, Us

● Reporting to the VP of Sales and responsible for leading the dedicated field sales support team in the areas of system administration, data management, analysis, reporting, contract management, trade program administration, pricing strategy and Implementation, and project management. ● Managing a team of 8 sales support professionals dedicated to supporting the field sales team. ● Development and enforcement of SOPs.● COOP Advertising and MDF Management.● Responsible for business development in the Wholesale Club channel by successfully gaining placement of Thompson’s WaterSeal in BJ’s Wholesale Club.● Responsible for business development of the Grocery channel by gaining distribution of Minwax wood care maintenance line in ShopRite, Path Mark, and A&P.

Tel Aviv, Tel Aviv, Il

● Sales Support Manager responsible for managing a team of four sales support professionals● Responsible for Business Intelligence, Pricing, Forecasting, Budgeting, Order Management, and Development of Customer Relationship Management (CRM) program

Cleveland, Oh, Us

● Promoted to Analyst responsible for sales analysis, pricing, and reporting● Administrator responsible for administrative support of three Marketing Managers● Customer Service Representative responsible for providing technical support and product knowledge