Edwin Pineda has 16 years of experience in the industry, his time at Publicis gave him the experience of directing great brands in his first roll as DC, the next step by Sancho BBDO brought him great recognitions as his first Lion in Cannes, the first cover for Colombia in Lürzer's Archive magazine and also the most awarded graphic of that year.At the end of 2013 he joined Geometry Colombia and after 3 years as Creative Director his results in business and creativity opened the door to assume the General Creative Direction of the agency, a position in which he has been performing since 2016, managing to jointly configure a team that year after year manages to stand out in the main creativity festivals in the world and in 2019 they reach recognition as the best agency of the year at the Local Festival of Creativity. He has been invited as a jury on 3 occasions to the Ojo de Iberomaérica, Wave Festival and Young Lions.  At 42 years old, he has obtained more than 100 recognitions at the main festivals in the world such as Cannes Lions, New York Festival, One Show, Ojo de Iberoamérica, Epica Awards, Wave Festival, Fiap, EFFIE and Dorado Fest.