Recruited by the principals to establish agency credibility, provide senior leadership and instill confidence in a fledgling team. We’ve accomplished a lot together—doubled revenue in 2015 and again in 2016, launched the digital team in 2017 and integrated the retail practice in 2018. Specializing in wine, spirits and other luxury categories, we've built an agency with exceptional experience and category knowledge. Have surpassed ownership’s expectations in areas of revenue generation, competition awards, trade show visibility, press coverage and industry accolades. Clients include major producers—Constellation Brands, Delicato Family Wines, Ste. Michelle Wine Estates and Trinchero Family Estates. Other niche clients include, Crimson Wine Group, Hahn Family Estates and King Estate.

Increased revenue by $1 million through the acquisition of Safeway ‘own brands’ business. Role included client development, account management and adoption of new technologies. Provided business counsel, management guidance and agency visibility at conferences and symposiums.

Created and executed innovative programs to increase sales and motivate key channel partners across all segments. Crafted brand architecture and messaging plan to build THX brand equity. Improved all THX marketing, and optimized channel programs to reach target customers, increase awareness and motivate purchase.

Short term agency contracts and independent projects to devise brand strategies, create new brand content/designs and launch new programs for clients and agencies. • Agency contracts: 40/40, Futurebrand (IPG), Interbrand (Omnicom), Liquid, On Request Images, Sight-Cast, Sterling Brands (Omnicom)• CPG engagements: Diageo, Easton Sports, Java City, MARS/Masterfoods, Noel Baking• Technology engagements: Epson, HP, Intel, Intuit, Oracle

Senior Executive Director (equivalent to Sr. VP)Landor San Francisco: 1998 - 2002Improved client service to generate record fee revenue of $25 million. Built collaborative, matrixed teams, aligning functions and disciplines across seven offices and studios in the Americas. Member of HQ executive team responsible for client acquisition and services. Results:• Multi-million dollar key client account expansion – HP, Frito Lay, Coors and Chandon • Addition of new halo accounts – Disney, GE, Intel and Trinchero Family Estates• New portfolio stars - Albertsons, Best Western, Skyy Vodka, Rand McNally, SearsManaging DirectorLandor Seattle, 1995 – 1997Pitched, won and ran Microsoft's outsourced brand agency requirements - Landor’s largest account at the time. Built team, executed plan and led new office/studio, to service Microsoft outsourcing. • Recruited a staff of 60 to achieve fully functioning operation in less than six months• Grew revenue to $7 million and surpassed plan by 20%, due to client satisfaction• Developed a new organizational model to enhance client service• Full P&L responsibility; introduced new financial reporting systems to respond to client needsMarketing DirectorLandor San Francisco, 1988 – 1994Grew U.S. consumer brand design practice, generating profitable fees of $3 million in a challenging market. Used a consultative sales and marketing approach to improve business at a difficult time. Designated as a principal in the firm, reporting directly to the President.• Created beverage practice. New clients included: Absolut, Bacardi, Miller and Sutter Home• Established Chicago office; resulting in new business: General Mills, Quaker and Target• Grew US business by 25% with 25% gross margins • Expanded other key clients: HP, Logitech, Nestle, Safeway and McDonald’s• Strengthened client relationships in NY with M&M/Mars and Procter & Gamble

Service to Country, qualifying as a Surface Warfare Officer. Served on two warships and in various capacities during this period: Gunnery Officer, EW Officer, Public Affairs Officer and Legal Officer.