Edwin Robles Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Greater New York City Area

Accountable for the overall business strategy, go-to-market execution, and leadership of our US Higher Ed and Canada businesses. Responsible for the following teams: B2C and B2B Sales, Customer Marketing, Customer Success, Revenue Operations, Sales Enablement, and full P&L ownership of Canada.Revenue: $650M. Team Size: 550. Direct Reports: 8 (includes VPs and Sr. Directors).Cengage Academic Leadership Team.

Greater New York City Area

Responsible for US Higher Ed Sales (B2C) in addition to our Institutional (B2B) and Canada businesses. Broke down silos and led the transformation of our GTM organization to drive efficiencies and encourage greater collaboration, faster decision-making, and boost productivity. Revenue: $650M. Team size: 600. Direct Reports: 12 (includes SVPs, VPs, and Sr. Directors). Promoted to SVP and GM, US Higher Ed and Canada.Cengage Academic Leadership Team.McKinsey & Company, Hispanic & Latino Executive Leadership Program.

Greater New York City Area

Full ownership of US Higher Ed Sales including B2C and B2B sales teams, Customer Success, Sales Enablement, and Sales Operations. Led the transformation of our operating model to a customer centric, account coverage model. Drove efficiencies and improved productivity. Consistently outperformed industry and market leader in share growth, a complete reversal in performance prior to my tenure. Revenue: $600M. Team size: 550. Direct reports: 10 (includes VPs and Directors). Promoted to SVP, Growth, North America Higher Ed.U.S. Higher Ed Acceleration Team | CEO Advisory Board | Mosaic ERG Executive Sponsor | I&D Advisory CouncilTop 100 Global Sales Leader, https://themodernsale.com/the-100-2021/World 50 Next Leader, selected as a participant of World 50 Next Leader, an exclusive executive development program for top leaders from around the world, taught entirely by CEO and C-suite members from global 1000 companies.

Greater New York City Area

Led a 100+ person Sales team inclusive of Field Reps, District Managers, Directors of Sales, Customer Success Managers, and Engagement Specialists. During my tenure, we were the top performing Sales division company-wide, growing digital revenue by 10%+ each year and leading the industry in market share growth. We achieved these results by initiating the transformation of our divisional culture, talent strategy, and sales operational rigor and focus.Promoted to Senior Vice President and Head of U.S. Higher Ed Sales in 2019.

Greater New York City Area

Designed the Sales L&D program for Cengage. Built on a leadership development framework (Learn > Grow > Lead), the Sales L&D program is designed to give every sales professional who seeks the opportunity a personalized learning path towards leadership. The program includes opportunities for career/professional development as well as leadership development. As a result of this program, sales performance, retention, and promotion rates have steadily improved since implementation. Sales L&D program is recognized as world class, inclusive, and highly competitive.Promoted to Senior Vice President of Sales for the U.S. Higher Ed East Division in 2016.

Us-East

Responsible for winning and maximizing sales by developing, recruiting, training, and motivating top sales talent. Territory included 14 states, 37 Sales Reps, 5 District Managers, 5 Learning Technology Specialists, and $100 million in annual revenue. We believe in winning with people, talent, and teamwork; 2012-2013 included 16 Top Performers. We were the most awarded and recognized sales region during the two year sales period. Achieved Full Year Digital Registration and Revenue Goals (2013)Leadership Council (2013)Regional Manager of the Year (2012, 2013)Recruited to join Cengage as their VP of Sales Learning and Talent Development in 2014.

Responsible for the sales and marketing of textbooks, supplements and media to colleges and universities in the Humanities, Social Sciences, and World Languages departments nationally by managing 10 product specialists with a combined sales base of $230 million dollars. Product Specialists focus on the winning large adoptions through strategy, presentations, and coaching with sales representatives. The goal is to win, and build excitement for our products throughout the country.Exceeded goal 2 out of 3 years: 102% (2010); 112% (2009)Emerging Leaders Program (2011)Product Team of the Year - Sayre, The Humanities (2011)Product Team of the Year - Keene, Visions of America (2010)Pearson Product Team of the Year - Heining-Boynton, ¡Anda! Curso elemental (2009)Product Team of the Year - Ciccarelli, Psychology (2009)Product Team of the Year - Coleman, Understanding American Politics and Government (2009)Promoted to Regional Sales Manager in 2012.

Responsible for strategically driving sales and meeting sales and editorial goals, recruiting and developing new sales people, and developing and leading a team of sales representatives calling on colleges and universities with a combined annual sales base exceeding $20 million dollars.Exceeded sales goal 4 out of 5 years: 101% (2007), 102% (2006), 100% (2005), 101% (2004)Leadership Council (2008)Hired and trained the National Rookie of the Year (2006), National Editorial Reps. of the Year (2006 and 2007), and District Sales Representatives of the Year (2005-2007)Promoted to Manager of Product Specialists in 2008.

Responsible for selling higher education textbooks to both 2 and 4 year colleges and universities, building and strengthening relationships with faculty members and bookstore personnel, and introducing potential authors and reviewers to our editorial and marketing teams. Exceeded sales goal 2 out of 2 years: 109% (2003), 125% (2002)Chairman's Club (2003)District Sales Representative of the Year (2002)Promoted to District Sales Manager in 2004.

Master Of Science, Communications

Bachelor Of Science, Television And Radio