Edwin Smaal

Edwin Smaal Email and Phone Number

Co-Owner at Cuber Suites @ Cuber Suites
Edwin Smaal's Location
Nederlangbroek, Utrecht, Netherlands, Netherlands
Edwin Smaal's Contact Details

Edwin Smaal personal email

n/a

Edwin Smaal phone numbers

About Edwin Smaal

I am purpose driven Strategic Commercial Executive with a passion to improve people's lives. I identify core business drivers and manage strategy from concept to execution, leveraging top-tier strategy, influential story-telling, and business development strengths. I enable companies to overtake competitors in challenging markets; addressing commercial challenges head-on, driving sustainable growth and value creation. As an exceptional developer of teams, I am focused on elevating the customer experience. I offer deep expertise in resolving market challenges with product & service innovations.

Edwin Smaal's Current Company Details
Cuber Suites

Cuber Suites

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Co-Owner at Cuber Suites
Edwin Smaal Work Experience Details
  • Cuber Suites
    Co-Owner
    Cuber Suites Jan 2021 - Present
    Netherlands
    Cuber is een nieuw merk die de service van een designhotel combineert met de vrijheid van een vakantiehuis. Het is een merk voor de Flashpacker; millennials die op zoek zijn naar verrijking door het opdoen van nieuwe ervaringen en ontdekkingen. Het beantwoordt hun duale behoefte van enerzijds vrijheid en privacy versus alles binnen handbereik. Via de Cuber app helpt je persoonlijke lokale Guide je 24/7 het beste uit je verblijf te halen. Zo geeft die tips over de must sees en hidden gems, maar… Show more Cuber is een nieuw merk die de service van een designhotel combineert met de vrijheid van een vakantiehuis. Het is een merk voor de Flashpacker; millennials die op zoek zijn naar verrijking door het opdoen van nieuwe ervaringen en ontdekkingen. Het beantwoordt hun duale behoefte van enerzijds vrijheid en privacy versus alles binnen handbereik. Via de Cuber app helpt je persoonlijke lokale Guide je 24/7 het beste uit je verblijf te halen. Zo geeft die tips over de must sees en hidden gems, maar staat die ook voor je klaar voor vragen over je Suite of bij te boeken services. Show less
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  • Glamp Outdoor Camp
    Co-Owner
    Glamp Outdoor Camp Oct 2020 - Present
    Hoenderloo, Gelderland, Netherlands
    Happy Campers opgelet! We hebben een leisureconcept gebouwd dat er is voor de avonturiers die zoeken naar een bijzondere kampeervakantie 🏕. Op vette locaties midden in ongerepte natuur verblijf je in bijzondere Glamping accommodaties, waar we standaard je bed opmaken, je eigen sanitair hebt en je eigen stukje ongerepte natuur 🌲! Voel de ongedwongen festival vibes 🔅 op onze Outdoor Camps met heerlijk Local Food en een Camp Crew team dat dagelijks voor je klaar staat 🙌Komend seizoen in… Show more Happy Campers opgelet! We hebben een leisureconcept gebouwd dat er is voor de avonturiers die zoeken naar een bijzondere kampeervakantie 🏕. Op vette locaties midden in ongerepte natuur verblijf je in bijzondere Glamping accommodaties, waar we standaard je bed opmaken, je eigen sanitair hebt en je eigen stukje ongerepte natuur 🌲! Voel de ongedwongen festival vibes 🔅 op onze Outdoor Camps met heerlijk Local Food en een Camp Crew team dat dagelijks voor je klaar staat 🙌Komend seizoen in meer dan 6 unieke locaties in Nederland Show less
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  • Break Away Concepts
    Co-Owner
    Break Away Concepts Jun 2020 - Present
    Break Away Concepts is een jong en fris bedrijf dat nieuwe en innovatieve leisure concepten ontwikkelt en realiseert voor niche doelgroepen.
  • Pon
    Interim Head Of Digital Solutions
    Pon Jan 2020 - May 2020
    Leusden
    Pon Digital Solution drives and realizes digital innovation by designing, building and delivering software solutions for Pon business units across the world. Such as websites, portals, mobile apps, IoT solutions, workflow management, API’s and often a combination. Our three main capabilities: performing fast track experiments, delivering digital solutions with DevOps teams and offering off the shelf platform services.
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  • Nn
    Ceo Of Startup - Nn International
    Nn 2017 - 2019
    Amsterdam Area, Netherlands
    • Launched first ever cloud-based fully digital manufacturer in NN Group, reducing product development from 9-12 months to 4 weeks, across countries.• Built consensus across organization and effectively pivoted strategy based on changes in Executive Leadership.• Developed highly engaged agile team, attracting talent from across NN Group.
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  • Nn
    Head Of Business Development - Nn International
    Nn 2015 - 2018
    The Hague Area, Netherlands
    • Redesigned overall product strategy focusing on underlying customer needs and connecting value of insurance to relevant life events.• Increased production of initial products by 500% while enabling higher price points with customers.• Launched mortgage aggregator to minimize reliance on bankers, gaining approval in 3 countries.• Outperformed target on annual basis and positioned NN as fastest growing insurer in Europe.• Selected as finalist for 2 large multi-country banc… Show more • Redesigned overall product strategy focusing on underlying customer needs and connecting value of insurance to relevant life events.• Increased production of initial products by 500% while enabling higher price points with customers.• Launched mortgage aggregator to minimize reliance on bankers, gaining approval in 3 countries.• Outperformed target on annual basis and positioned NN as fastest growing insurer in Europe.• Selected as finalist for 2 large multi-country banc assurance tenders.• Led strategy review of Sigorta Cini, resulting in new strategic, disruptive direction of online and offline aggregator of insurance in Turkey; increasing distribution potential by 15x Show less
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  • Nn
    Board Of Directors - Nn Group
    Nn 2015 - 2018
    Istanbul, Turkey
    Member Board of Directors for 3 entities:1) NN Hayat ve Emeklilik - NN’s life & pension insurer in Turkey2) Sigorta Cini - Leading Fintech in online and offline aggregation in Turkey3) NN Hellas - Market leader of life insurance in Greece
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  • Nationale-Nederlanden
    Chief Marketing Officer - Nn Bank
    Nationale-Nederlanden 2013 - 2015
    Den Haag
    • Positioned NN Bank as fastest growing bank in Netherlands; attained 10% market share in mortgages, 8B euros in saving deposits• Increased brand position of NN NL from 5th to 1st through redesign of brand strategy.• Developed data driven personalized messaging across channels, reaching over 500K customers; achieved NPS increase of up to 20+ points, increased cross-sell ratio by 50%, and earned “Gouden Spreekbuis” Mortgage award.• Managed integration of Westland Utrecht, overseeing… Show more • Positioned NN Bank as fastest growing bank in Netherlands; attained 10% market share in mortgages, 8B euros in saving deposits• Increased brand position of NN NL from 5th to 1st through redesign of brand strategy.• Developed data driven personalized messaging across channels, reaching over 500K customers; achieved NPS increase of up to 20+ points, increased cross-sell ratio by 50%, and earned “Gouden Spreekbuis” Mortgage award.• Managed integration of Westland Utrecht, overseeing commercial strategy, commercial teams, customer integration, and products. Show less
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  • Nationale-Nederlanden
    Chief Marketing Officer - Nn Retail
    Nationale-Nederlanden 2010 - 2013
    • Transformed NN from 160-year old mono-channel to omnichannel organization under single brand.• Increased market share from 13% to 18%, and attained leading position of 20% for bank savings.• Overhauled customer experience through redesign of customer facing processes.• Earned nomination for CMO/CSO of the Year Award in Netherlands.
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  • Ing
    Director Of Products - Rvs
    Ing 2008 - 2010
    • Increased team engagement from lowest to highest in single year throughout company.• Launched key product (Banksavings) within 2 months of hire.• Developed new strategy for retail segment across all ING insurance business units to turn around declining business
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  • Ing
    Manager Product Management - Postbank
    Ing 2005 - 2008
    Amsterdam Area, Netherlands
    • Doubled sales and market share, overcoming 7 years of no growth.• Earned 2 annual Sales and Marketing Awards for best commercial project and best product innovation.• Managed integration efforts between Postbank and ING while serving as commercial lead.
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Edwin Smaal Skills

Marketing Management Direct Marketing Customer Intelligence Customer Experience Database Marketing Marketing Communications Customer Insight Marketing Marketing Strategy Analytics Segmentation Insurance Strategy Marketing Research Multi Channel Marketing

Edwin Smaal Education Details

Frequently Asked Questions about Edwin Smaal

What company does Edwin Smaal work for?

Edwin Smaal works for Cuber Suites

What is Edwin Smaal's role at the current company?

Edwin Smaal's current role is Co-Owner at Cuber Suites.

What is Edwin Smaal's email address?

Edwin Smaal's email address is edwin.smaal@nn.nl

What is Edwin Smaal's direct phone number?

Edwin Smaal's direct phone number is +141568*****

What schools did Edwin Smaal attend?

Edwin Smaal attended Tilburg University, Tias School For Business And Society, Harvard Business School.

What skills is Edwin Smaal known for?

Edwin Smaal has skills like Marketing Management, Direct Marketing, Customer Intelligence, Customer Experience, Database Marketing, Marketing Communications, Customer Insight, Marketing, Marketing Strategy, Analytics, Segmentation, Insurance.

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