A personal passion project aimed at revolutionizing the coaching industry by empowering coaches and clients through digital innovation. My role involves spearheading marketing efforts, coach recruitment, client engagement, and fostering growth through strategic campaigns and partnerships."*****CoachFellas is an online marketplace offering professional and life coaching to individuals and teams in a secure and trusted environment. CoachFellas mission is to make coaching accessible to EVERYONE!Whether you're an entrepreneur, senior executive, mid-career professional, or fresh graduate — a coach can unlock your full potential and accelerate your professional journey.Connect with coaches ➡️ coachfellas.com

Enhanced leadership and team management skills with Newfield Ontological Coaching certification by The Coach Partnership

// NEW BRAND/PRODUCT LAUNCH - CSR + Retail Innovation:Led the launch and established marketing and operational processes for Baker X @ Orchard Central, an innovative F&B incubator enabling home bakers to scale their businesses through retail opportunities. Recognised with "Best Efforts in CSR" (SRA 2022) and "ESG Initiative of the Year" (Retail Asia 2023).// NEW PRODUCT LAUNCH - CRM + Mobile App:Steered the comprehensive redesign of the shopFarEast Loyalty Mobile App, enhancing user experience and functionality, resulting in a 16% increase in Monthly Active Users (MAU)—the highest since its 2018 launch. Recognised as "Retail App of the Year" (Retail Asia 2023).// MARKETING LEADERSHIP:Led the marketing team in revitalising the Far East Malls brand by championing digital-first strategies across retail innovation, CRM, campaign and digital marketing, partnerships, and customer service, driving engagement and growth.// PARTNERSHIP DEVELOPMENT:Led the partnerships team in negotiating and launching unique customer offers with leading banks (DBS, UOB, Standard Chartered) and brands like Lazada, Tesla, Oatside, and World Vision, enhancing value propositions and driving customer engagement.// ACHIEVEMENTS:/ Best Efforts in CSR award by SRA 2022 for Baker X/ ESG Initiative of the Year by Retail Asia 2023 for Baker X/ Retail App of the Year by Retail Asia 2023 for shopFarEast Mobile App/ 16% increase in Monthly Active Users (MAU)—the highest since its 2018 launch for shopFarEast Mobile App/ Christmas theme decorations for Orchard Central rated as top malls in Orchard Road by Mothership

// NEW MARKET ENTRY - Sustainability + E-Commerce:Spearheaded the launch of Soapnut Republic into the Singapore market, introducing a new sustainable brand with a range of natural personal and home care products designed to be safer for consumers and environmentally friendly.// SUSTAINABLE MARKETING OPERATIONS:Developed and implemented integrated branding, digital marketing, and social media strategies to drive sales on Shopify e-store and online marketplaces including Redmart, Lazmall, and Shopee. Utilized marketing automation tools to optimize campaigns, enhance customer engagement, and ensure sustainable growth.// PARTNERSHIP DEVELOPMENT:Negotiated and secured strategic retail partnerships with Fairprice Finest, The Social Space, SOJAO, and Balanced Living Cafe. Successfully represented brands at exclusive and sustainable fairs, including Boutiques Fair, The Conscious Fair by Green Is The New Black, and Live Up Green Up by Takashimaya.

// NEW BRAND LAUNCH - OTA:Strategised, planned, and executed Agoda’s brand launch campaign "Land Divers" in China through an integrated marketing approach, resulting in a 4% increase in brand awareness (unaided recall).// MARKETING LEADERSHIP: Led a team of two to oversee and coordinate four agency teams specialising in creative, media, social media, and public relations. Ensured seamless integration and alignment of marketing strategies and efforts.// INSIGHTS & INNOVATION:Directed research, planning, development, and execution of China marketing strategies. Spearheaded customer-oriented product enhancements, including WeChat Pay and Mini Programs. Designed and implemented customer engagement initiatives such as WeChat CRM, content marketing, and micro-KOL collaborations.// PARTNERSHIP DEVELOPMENT: Planned and executed co-branded campaigns with key partners including VISA, Alipay, Meituan, Durex, and Mafengwo. These initiatives aimed to drive sales and enhance brand awareness.

// MARKETING STRATEGY: Utilised data analytics to design social advertising plan for key clients, including designing social commerce campaign for Coca-Cola “Internet meme bottle”, Nike Just Do It campaign, etc.// STRATEGY & CONSULTING: Managed a team member and collaborated with the Sales team on B2B sales marketing. Consulted and strategized marketing initiatives for key agencies and clients across the FMCG, lifestyle, travel, and luxury industries. Led digital strategy workshops for prominent partners including DIOR, Nike, L'Oréal, Unilever, and P&G.// ACHIEVEMENTS:/ Achieved a 30% increase in quarterly advertising sales with the Sales team./ Contributed to a successful IPO in April 2014.

// NEW BRAND LAUNCH - Community + Sports:Strategised and developed a cross-platform social community for Nike Basketball - Nike Ballers Network (BBN), engaging over 1 million basketball enthusiasts across Greater China.// NEW BRAND LAUNCH - Travel:Launched the "100% PURE" rebrand for Tourism New Zealand through an integrated marketing campaign that included social influencer partnerships and live microblogging by Yao Chen, the Queen of Weibo.// NEW PRODUCT LAUNCH - Travel:Designed and launched a digital campaign with a user-customisable photo feature for Club Med’s first resort in China, Club Med Yabuli.// MARKETING STRATEGY & CAMPAIGNS:Developed and executed digital and social marketing strategies for Nike categories including Basketball, Tennis, iD, and e-Store. Managed product launches, athlete visits, and seasonal campaigns to drive awareness and enhance consumer engagement.// PAID SEARCH (SEM): Optimised and managed paid search campaigns on Google and Baidu for Starwood Hotels & Resorts and Tourism New Zealand, driving revenue and generating leads, respectively.// E-COMMERCE DESIGN:Led the design and development of e-commerce platforms for Converse and Nike e-Store.// STRATEGIC PLANNING:Conducted research and digital strategy planning to develop a 2-year digital strategy plan for DIOR.// MARKETING LEADERSHIP: Led a team of 8 in business development, account servicing, project management, media planning and buying, and search engine marketing.

// FORMERLY QAIS CONSULTING// MARKETING STRATEGY TO IMPLEMENTATION: Conducted market research, media planning and buying, and creative development for AsiaRooms to enhance brand building and drive revenue generation in the APAC region. The company was acquired by TUI Travel in 2007.// MEDIA & CREATIVE: Executed media planning and buying, along with creative development for The Ascott Limited, optimising strategies for branding and sales.// WEBSITE REVAMP:Managed website revamp planning for Epson and Civil Aviation Authority of Singapore.

Specialists in building facade and curtain wall systems- Setup Fujairah office with local Joint Venture partner- Effectively managed contracting for multiple projects with combined value over US$ 1 millionInvolved in contracting, project management, office administration, finance for the company.

MediaBoxOffice is an outdoor advertising facilities specialist. Played a supporting role to the CEO in various aspects of the business at MBO Shanghai, including Business Development, Sales, Media Planning, Delivery and Reporting, Creative Development, and Technical Handling of LED screens.Implemented standard operating procedures for sales, customer service, and media content management.Achieved successful business development by acquiring a second outdoor advertising LED screen.Negotiated and closed advertising deals worth over US$50,000.