Edwin Toh Email & Phone Number

Singapore

Everywhere

- Strategising and identifying market demand for specific campaigns.- Designing targeted campaigns and executing all campaign elements, including creative content, social media/community, performance, and CLM.- Work closely within PMM and cross-departments to align and execute campaigns at scale.- Monitoring, analysing, and reporting on campaign.

Everywhere

• Drive the strategy and execution of new products and improve upon GTM strategies for existing products
• Develop personas and build segmentation optimizing for improvement of UX through delivery of more relevant content, promotions and products across right channels and time.
• Execute and track program deliverables, milestones, action items, dependencies, risks, and mitigation plans
• Develop solid working relationships with cross-functional team leads to best understand and deliver on business goals and priorities.
• Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
• Assist in Preparation of white papers and clearly communicate findings from initiatives to management and to the broader organization

Singapore, SG

· Establish brand presence in the multiple countries (Singapore, Thailand, Bangladesh, Indonesia, Vietnam, Philippines, India), develop brand positioning and create brand measurement framework.· Oversee, conceptualize, and execute brand, marketing, and customer retention strategies.· Measure channel and content performance, sharing insights and findings.

Providing consulting services and other related services to Web Development, Marketing, and Digital Transformation. Providing marketing services and web transformation mainly in Marketplaces, eCommerce, and Retail industries.

Singapore, Singapore, SG

• Led Marketing team in delivery of acquisition and growth type of projects, resulting in growth of 4x more leads, 5x more organic traffic and 8x more traffic.
• Spearhead cross-functional departments in formulating the company’s digital marketing strategy and implementing tactical plans that optimize online customer acquisition.
• Direct all aspects of SEO, SEM, social media, CRM, influencer marketing, digital partnerships, referral/loyalty and display advertising campaigns, from preparing ad copy and calls-to-action to tracking and evaluating.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Align objectives and bridge communications with agencies and other external vendor partners, managing campaigns, ensuring performance, and executed in the right direction.
• Manage lead and sale targets with corporate business and professional departments, including developing external digital marketing partnerships to increase cross-selling.

Bangkok, Klongtoey, TH

• Led digital directions to increase digital presence and user base through omni-marketing and full-scale of digital channels. As a result, managed to increase organic traffic by more than 200%, and organic acquisition.
• Strategized and executed full-scale digital pans for SEO, SEM, SMM, CRO, influencer, native ads, email, and direct marketing.
• Built the digital marketing team by recruiting, training, and assigning to support swift onboarding.
• Identified, developed, and implemented new channels to support KPI achievements.
• Cross-team functions to ensure that UI/UX, development and marketing are fully aligned before product release.

Bangkok, Klongtoey, TH

• Providing insights and recommendation to current digital strategy.
• Creating strategy with the management team for Q2.
• Planning and executing digital assets

• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Provided digital marketing solutions to retail, FMCG, tech/IT, SaaS and eCommerce businesses.
• Led technical staff in managing paid ads, programmatic ads, data analytics, content creation, social media marketing, email marketing, and ROI optimization.
• Evaluated performance against established communication and marketing strategies; generated detailed reports.

Gloucester, Gloucestershire, GB

• Acquired 17K followers on all social media channels in 4 months, as well as increased web traffic by 500% and website paid subscribers by 282% with $0 marketing spend.
• Managed team of 8 employees, overseeing hiring, training, and professional growth of employees.
• Designed a wide range of marketing strategies for content marketing, partnerships, affiliations, SEO, social media marketing, and email marketing.
• Communicated marketing objectives to all relevant internal company functions, ensuring alignment and generating positive feedback.

Singapore, SG

• Mobilized staff in the Asia-Pacific region in executing local and regional operations and projects.
• Performed market analysis.
• Led targeted training programs to educate staff on product benefits and service capabilities.
• Developed implementation methodologies to rein in project costs while meeting key milestones.
• Arranged for and rolled out company projects and programs that supported company's logistics and after sales function.
• Created and presented real-time reports on current market conditions to upper management.

• Increased brand awareness, website traffic and sales by implementing effective marketing campaigns and strategies.
• Networked among local business and community organizations to develop leads and generate business.
• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
• Collaborated with account executives to penetrate new accounts, identify potential customers and coordinate product demonstrations.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Presented innovative digital media marketing presentations to executive decision makers.