Edwin Tan is the founder and creative director of Bravo, a leading brand consultancy and creation studio. Since 2010, Edwin and his team have crafted numerous memorable branding projects, gaining recognition in international design publications and websites. Their notable works include the landmark Five & Dime Eatery, Singapore’s food ambassador Violet Oon’s Kitchen, and The Chain Reaction Project, which has become a case study for design in non-profit organizations.Under Edwin’s leadership, Bravo has collaborated with globally renowned brands such as Nike, Reebok, Evian, and Sephora. The firm has established itself as a legitimate branding consultant in the region, successfully working with clients across various industries, including F&B, finance, and tech. Bravo’s works are frequently featured in reputable design review magazines and websites, highlighting their innovative and impactful approach to branding. Additionally, their projects on Behance have garnered over 2 million views, showcasing their wide-reaching influence and popularity.With over 19 years of experience, Edwin began his career at Asylum Creative, where he honed his skills and developed a keen eye for impactful design. Throughout his career, he has garnered numerous prestigious awards, including accolades from One Show, Art Directors Club, Communication Arts, Creative Circle Awards, and Asia Interactive Awards. In 2013, he was named one of the 40 under 40 rising talents by Perspective Magazine.Edwin is also passionate about education and nurturing the next generation of designers. He frequently serves as a guest lecturer and external assessor for design students and has been an active executive committee member of The Design Society. His commitment to education and industry excellence continues to inspire and influence emerging creative talents.