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With over two decades of professional experience in the Netherlands, Brazil, and the US, Edwin has led companies as well as creative teams for global brands such as General Motors, VISA, Logitech and T-Mobile. His work has garnered worldwide recognition and has been featured in Creativity Magazine as part of the best online advertising of the last 20 years. "The Lost Ring"—his project for McDonald’s Global—inspired Wired to coin the term “dark marketing”, had BrandWeek make it their Number One Bright Idea of the Year, and convinced New York MoMA to add it to their permanent collection. Edwin recently took over a tech startup that had zero revenue and only 3 months of runway remaining. He and his team quickly built a revenue model that generated over a quarter million within 6 months, break-even within 12 months and got the company sold shortly after for 8 figures.His creative career combined with his business acumen, financial savvy and his entrepreneurial accomplishments, have given him an uncanny ability to switch between high level strategic thinking and working in minute detail, either visually or in code.
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Yacht BrokerSeanet YachtsCalifornia, United States
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Chief Operating OfficerCentriq Technology, Inc. Aug 2020 - PresentSan Francisco, California, UsWhen COVID forced the board to restructure the business to focus on immediate revenue, the CEO stepped down. With a small team and a daunting task to bring the business to profitability, I was asked to lead the business as sole officer and COO. 12 months later we had generated hundreds of thousands in revenue and had our first cash-flow positive month, and had positioned the business favorably enough to get multiple offers for acquisition and sold for 8 figures. -
Vice President Of Business DevelopmentCentriq Technology, Inc. Jun 2020 - PresentSan Francisco, California, UsHaving designed Centriq's new commercial product offerings for Property Management and Home Inspection as well as having architected its new paid consumer offerings, when it was time to market these, there was no one better positioned to do so than I. So I took on business development in addition to my other responsibilities and generated over a quarter million in sales for the business in under 6 months.
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Director Of User ExperienceCentriq Technology, Inc. Oct 2017 - PresentSan Francisco, California, UsCentriq is transforming the home ownership experience by radically simplifying what it takes to maintain, repair and simply ‘use’ your home. At present, the most expensive thing most of us will ever own is still a labyrinth of mystery and frustration. Centriq cuts through the chaos, giving a voice to the home, telling homeowners: • What they need to do• When they need to do it• What parts & supplies they’ll need to get it done (and helps get them)• How to do it • And provides easy access to the people that can help (when needed)Our app can identify the specific things in a house, via a simple photo of the “nameplate” (that label with make, model and serial number) and puts the most useful information—from the manufacturer as well as other users—at your fingertips. Try it for yourself. Look for Centriq at the App Store or Google Play.
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AdvisorNexgen Yachting Apr 2020 - PresentMiami, Florida, Us -
Senior User Experience DesignerEtwater Nov 2013 - Jul 2017Novato, Ca, UsETwater makes smart irrigation controllers (like a Nest thermostat for your garden) and created the category 10 years ago. Today it redefines the industry once again. My role has been instrumental in this process, as my user-driven approach to every challenge has allowed me to help redefine the product offering, the graphic language, product features, functionality and positioning, packaging, hardware design and features, the mobile app, online apps, and the product ecosystem as a whole. This work has had such profound impact on the business that it has been captured in our recent patent filing. -
Independent Advertising Strategy ConsultantInteractive Industry & Beyond Dec 2009 - Nov 2013
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CreativeDojo 2011 - 2012San Francisco, Ca, Us -
Associate Creative DirectorAkqa May 2007 - Nov 2009San Francisco, Ca, Us -
Freelance CreativeAkqa, Organic, A.O. Aug 2006 - Apr 2007Freelance creative, filling function as Senior Art Director and Creative Director for projects and pitch work for clients such as Nike Women, Xbox, Sprite Global, Visa, McDonalds, DirecTV and Mitsubishi. Several full-time job offers received, but continuing freelance for the time being.
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Instructor (Typography & Portfolio Classes)Miami Ad School 2007 - 2007
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Operations Manager & Creative DirectorFlying-Cam.Com Aug 2005 - Mar 2006
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Art DirectorAgency.Com Nov 2003 - Jul 2005New York, Ny, Us -
Art Director InteractivePopcom Oct 2002 - Aug 2003
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Art Director / Creative CoordinatorAgênciaclick Oct 1999 - Mar 2002London, London, Gb -
PartnerSijthoff & Lupoli, Llc Jan 1999 - Dec 1999
Edwin Veelo Skills
Edwin Veelo Education Details
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Artcenter College Of DesignCommunication Design
Frequently Asked Questions about Edwin Veelo
What company does Edwin Veelo work for?
Edwin Veelo works for Seanet Yachts
What is Edwin Veelo's role at the current company?
Edwin Veelo's current role is Yacht Broker.
What is Edwin Veelo's email address?
Edwin Veelo's email address is ev****@****ter.com
What is Edwin Veelo's direct phone number?
Edwin Veelo's direct phone number is +141594*****
What schools did Edwin Veelo attend?
Edwin Veelo attended Artcenter College Of Design.
What skills is Edwin Veelo known for?
Edwin Veelo has skills like Creative Strategy, Interaction Design, Art Direction, Interactive Advertising, Information Architecture, Interactive Marketing, Digital Marketing, Online Advertising, User Experience, Typography, Product Development, Brand Development.
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