Edwin Paul Vels
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Edwin Paul Vels Email & Phone Number

Managing Partner @ FMCG Opleidingen | Retail Strategy, Category Management, Trade Marketing at FMCG Opleidingen
Location: Zeewolde, Flevoland, Netherlands 11 work roles 3 schools
1 work email found @fmcgopleidingen.nl LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
Managing Partner @ FMCG Opleidingen | Retail Strategy, Category Management, Trade Marketing
Location
Zeewolde, Flevoland, Netherlands
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Who is Edwin Paul Vels? Overview

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Quick answer

Edwin Paul Vels is listed as Managing Partner @ FMCG Opleidingen | Retail Strategy, Category Management, Trade Marketing at FMCG Opleidingen, a with 2 employees, based in Zeewolde, Flevoland, Netherlands. AeroLeads shows a work email signal at fmcgopleidingen.nl and a matched LinkedIn profile for Edwin Paul Vels.

Edwin Paul Vels previously worked as Managing Partner FMCG Opleidingen at Fmcg Opleidingen and Managing Partner FMCG Education at Fmcg Education. Edwin Paul Vels holds Bachelor, Food & Business from Hanzehogeschool Groningen.

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Email format at FMCG Opleidingen

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evels@fmcgopleidingen.nl
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Profile bio

About Edwin Paul Vels

With over 35 years of experience in the FMCG and retail, I am a passionate and creative professional who helps commercial managers and employees in the consumer goods and retail sector to collaborate and grow their product categories, organizations, business partners, and themselves. I am the Managing Partner of FMCG Opleidingen and FMCG Education, two leading training and consulting firms that specialize in category management, trade marketing, and corporate strategy.As a Category Management Expert, Business Developer, and Trade Marketeer at VELS.NL, I also leverage my skills in shopper data analysis, project management, presentations, and interim management to provide valuable insights and practical solutions to various clients across the FMCG value chain. My motto is: from fact to value. I study shoppers and the data they create for value stories that drive growth, profitability, and image for the long run.

Listed skills include Category Management, Trade Marketing, Supermarkets, Retail, and 20 others.

Current workplace

Edwin Paul Vels's current company

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FMCG Opleidingen
Fmcg Opleidingen
Managing Partner @ FMCG Opleidingen | Retail Strategy, Category Management, Trade Marketing
zeewolde, flevoland, netherlands
Employees
2
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11 roles · 31 years

Edwin Paul Vels work experience

A career timeline built from the work history available for this profile.

Managing Partner Fmcg Opleidingen

Current

Binnen de wereld van consumentenproducten en retail is FMCG Opleidingen hét opleidingscentrum voor commerciële managers en medewerkers, die willen samenwerken en bouwen aan de groei van:• de productcategorie• hun eigen organisatie• hun zakelijke partners en• zichzelf

Nov 2010 - Present

Managing Partner Fmcg Education

Current

Zeewolde, Flevoland, Nederland

Our aim is to improve a real cooperation between retailers and suppliers by means of transferring knowledge and skills. We ourselves have experienced that a better cooperation gives a more successful result than focussing solely on your own process of “buying – ordering – delivering”.Collaboration starts with to get to know and understand each other better. By asking each other the right questions and making a good customer analysis. The next step is to make plans together and find solutions.With the ultimate goal of building a product category for the long run (with growth in turnover, profitability and/or image) and a good trade relationship.

Oct 2018 - Present

Category Management Expert | Business Developer | Trade Marketeer

Current

Netherlands

• Project management (e.g. analysis, category of projects and concepts)• Presentations (such as trade presentations)• Interim management (temporary replacement or extra capacity)• Training and adviceAssignments for clients a.o. Fall kreek, Agrico, Landjuweel, Fruitmasters, Teboza, The candy company, Aeres hogeschool Dronten, Bickery food group, Aldi, Baronie - de Heer, Vroegop/De Kweker, Leo de Kock, Syngenta, Vemedia, Flevomarkt, VankaSpecialities: Interim / Project, Retail, Category Management, Trade Marketing, Corporate Strategy Management, Retail Management, Retail Category Management, Supplier Trade Marketing, Account Management.Specialities: Interim / Project, Retail, Category Management, Trade Marketing, Corporate Strategy Management, Retail Management, Retail Category Management, Supplier Trade Marketing, Account Management.

Sep 2010 - Present

Trainer New Media

Cda

Voor het opleidingsinstituut van een politieke partij (Steenkamp Instituut) op oproep basis trainer 'nieuwe media' voor lokale politici en leden van het CDA. De opleiding is gedeeltelijk online en klassikaal.

Mar 2012 - Dec 2015

Member Of The Provincial Council

Flevoland

Mijn visie is: Mensen die veel zelf kunnen, krijgen daarvoor de ruimte.Mensen die dat niet kunnen, mogen terecht een beroepdoen op de overheid.

Apr 2011 - Jun 2014

Client Executive

• Klantenpakket: 20 fabrikanten/leveranciers die actief zijn in supermarkt en drogisterij;• Adviseren en ondersteuning verlenen aan management, marketing, trade marketing en verkoop. Bijvoorbeeld bij opstellen categorie visie, accountplannen en assortiment plannen;• Doel: geven van inzichten in de markt van de klant en aanleveren van direct toepasbare adviezen;• Verantwoordelijk voor: behalen omzet, marge en klanttevredenheid doelstellingen.

Jan 2008 - Aug 2010

Category Manager Fresh Produce (Agf) & Fresh

Het vertalen van visie naar category plannen die passen binnen de C1000 formule. Hoofdtaken: • Het neerzetten en draagvlak creeren voor een visie op AGF/vers. Speerpunt: vers indelen op gebruiksmomenten i.p.v op technische specificaties. • Ontwikkelen van nieuw assortiment en concepten; o.a. ontwikkelen van “de kruidentuin” module en kluitsla. • Behalen van omzet-, marge- en overige winkelparameters; • Het voeren van onderhandelingen met inkopers en leveranciers;

Jan 2003 - Dec 2007

Supermarkt Owner

Heino

Behaalde resultaten: • Als één van de 1e supermarkten HACCP gecertificeerd;• 2 jaar pilot winkel voor Plus supermarkt;• Regio winnaar Plus verkiezing

1996 - 2003 ~7 yrs

Store Manager

Edah Supermarket

Epe, Ermelo En Harderwijk

Jan 1994 - Jan 1996
3 education records

Edwin Paul Vels education

Cda Talent Academie

Steenkamp Instituut

Mds Food Retail

Hanze College Te Zwolle
FAQ

Frequently asked questions about Edwin Paul Vels

Quick answers generated from the profile data available on this page.

What company does Edwin Paul Vels work for?

Edwin Paul Vels works for FMCG Opleidingen.

What is Edwin Paul Vels's role at FMCG Opleidingen?

Edwin Paul Vels is listed as Managing Partner @ FMCG Opleidingen | Retail Strategy, Category Management, Trade Marketing at FMCG Opleidingen.

What is Edwin Paul Vels's email address?

AeroLeads has found 1 work email signal at @fmcgopleidingen.nl for Edwin Paul Vels at FMCG Opleidingen.

Where is Edwin Paul Vels based?

Edwin Paul Vels is based in Zeewolde, Flevoland, Netherlands while working with FMCG Opleidingen.

What companies has Edwin Paul Vels worked for?

Edwin Paul Vels has worked for Fmcg Opleidingen, Fmcg Education, Vels.Nl, Bedrijfskring Zeewolde, and Cda.

How can I contact Edwin Paul Vels?

You can use AeroLeads to view verified contact signals for Edwin Paul Vels at FMCG Opleidingen, including work email, phone, and LinkedIn data when available.

What schools did Edwin Paul Vels attend?

Edwin Paul Vels holds Bachelor, Food & Business from Hanzehogeschool Groningen.

What skills is Edwin Paul Vels known for?

Edwin Paul Vels is listed with skills including Category Management, Trade Marketing, Supermarkets, Retail, Business Analysis, Shopper Marketing, Consumer Goods Marketing, and Assortment.

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