www.wx2.euAdvertising and public relations veteran, Edwin is the co-founder of WX2 Advertising & PR. Copywriter. Presenter. A Scot like his mentor David Ogilvy; he has worked on clients such as APS Bank, Audi, AXA, Barclays, BAT, Berkeley International, BIC, Bupa, Chestertons, Citroen, Cyprus Airways, DHL, Dogs Trust, European Parliament, Gillette, Fair Play Bets, Fugaso, GrooveGaming, GSK, Guardian, HSBC, Intercontinental, JMV, Kindred Group, Kodak, Kraft, Lufthansa, Maltco Lotteries, Mitsubishi, Nestlé, Novartis, Philips, Porsche, Qatar Foundation, Rabbit Entertainment, Relais & Chateaux, SAP, Shell, The Phoenicia Malta, Wazdan, Western Union, Unibet, Unilever and United Remote. Led study of Health & Safety in Malta funded by the UK Government and study to identify new markets for Europe's largest ship register. Involved in the creation of Malta Tourism Authority's new tourism brand identity, later launching a communications campaign across Europe, while simultaneously launching an internal brand campaign in the home market. Pioneered use of a semiotic square in the hospitality industry preparing the brand identity for the €100 million Grand Hotel Excelsior and €50 million Hotel Phoenicia Malta. Visiting lecturer on Brand Identity and Brand Image at the University of Malta. Working on:- Product development (Brand Architecture) - Communication (Branded advertising and content)- Brand lifecycle and positioning problems (rejuvenation process)- Customer relationship management (loyalty strategy).Organisational, operational and team leadership experience on multinational clients with Ogilvy. A passion for brand identity as the core element in consumer engagement.Skills:Advertising, Art direction, Brand strategy, Brand identity, Brand image, Brand audit, Brand extension, Business consulting, Communication strategy, Competitive analysis, Competitive advantage, Copywriting, Creative Direction, Differentiation, Market research, Market segmentation, Media, Pitches, Positioning strategy, PR