Edwin Wibbelink Email & Phone Number

Europe

Topics s.a.: team purpose, team development & team leadership, alignment with business and product development, improving customer experience, improving accessibility (EAA 2025), strengthen collaboration with other disciplines, develop roles and responsibilities, support professional growth etc.

Utrecht, Netherlands

Responsible for setting up the UX Research Team (8 persons, part of Chapter Design 80+ designers). Developing the centralized research functionality which included: research organization, team setup, way of working, processes, content, services, output, and OPS.

Apeldoorn, Netherlands

Responsible for changing to a more effective and professional community of design professionals (20+) within Centraal Beheer. I worked on strategy, culture, processes and output and was a member of the Management Team. The community worked across agile teams on insurance products, financial products and innovative services, for private clients, business.

Amsterdam

Parental cover: Mainly worked on international clients Elsevier and Sunlight. This included coordinating with various international stakeholders on progress and output. And developing new business opportunities.

Amsterdam Airport Schiphol, Netherlands

With a small team we developed a scalable framework for innovation and customer experience. We prototyped new concepts in a Living Lab live in the terminal. It allowed building customer evidence for best solutions, and raising NPS.

Amsterdam Airport Schiphol, Netherlands

Responsible for the complete rebranding of the Schiphol Group. This included business areas Parking, Shopping, Operations, Aviation, Cargo, Marketing and VIP Services. In 2 years time we delivered the complete rebranding in parallel with launching the new website.

Amsterdam Airport Schiphol, Netherlands

Established new brand positioning, + worked on both membership model and communication model.

Supported the RVO Holland Branding Team: composed impactanalyses and advised on future scenarios.

Established new brand positioning. In a separate project created the product classification- and naming structure for all new Ultimaker products.

Lelystad Airport, Netherlands

Responsible for rebranding Lelystad Airport. Brand strategy and positioning, brand style and the activation in different business areas.

Utrecht, Netherlands

Responsible for building one strong brand worldwide. This included defining the design vision, and creating the operating model to align with the bank's business strategy. Leading a small in-house team of 4 on brand, design, and communication, we established standards and guidelines and ensured global brand integration across all countries, channels and.

Utrecht Area, Netherlands

Winner (out of 120 entrants) of the first Rabobank Innovation Moonshot Campaign. Our winning idea was a Community platform for social initiatives, based on crowdsourcing technology. We put together a small team in no-time and developed a platform MVP with business partners. It was tested, improved and further developed into an integrated service for local.

Responsible for the franchise formula from a brand and design perspective. I led a small in-house team of 3 on corporate identity, new service concepts, store design and packaging. All to achieve the best shop experience.

Solva Groep was a knowledge provider for the design- and manufacturing industry in the Benelux, Germany, and the UK. I Advised clients on design processes and help improve their design methods.

Developed a broad range of new designs for SME’s: corporate identities, interior design, stands, packaging, signage etc.

Developed a new service concept, based on the principles of collaborative engineering (CE), targeted at companies that engage in joint product development. Back then, the company was called Design Solutions BV. Since 2023 Visiativ is the new owner.

Led several multidisciplinary projects comprising train interior design, product design, graphic design, photography, packaging, stands, signposting, and supplier management.

Coventry, United Kingdom

Developed scenarios for future use of car interior, focussing on electronic gear shifting. Conducted tests in shifting behaviour, ergonomics and design.

Copenhagen, Denmark

Worked with marketing team to further refine retail strategy, designed new parts for an exhibition system, draw CAD and implemented a database

Brand Management

Msc, Industrial Design Engineering

Bsc, Mechanical Engineering - Product Design

Bsc. Mechanical Engineering - First Year