Edwin Lo Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Clients: Hayu, UGG, Angel's Envy, BelairDirect, Warner Brothers, VinFast Canada, Maple Leaf Foods, Grab Your Rocks, Earth Day- Took part in developing content strategy and expressed it in a creative way throughdifferent social media formats (Stories, videos, carousel, image posts and any otherengagement or conversion format types)- Developed content ideas for social media that were integrated as part of 360 campaigns- Kept up with news, trends and hot topics to make… Show more Clients: Hayu, UGG, Angel's Envy, BelairDirect, Warner Brothers, VinFast Canada, Maple Leaf Foods, Grab Your Rocks, Earth Day- Took part in developing content strategy and expressed it in a creative way throughdifferent social media formats (Stories, videos, carousel, image posts and any otherengagement or conversion format types)- Developed content ideas for social media that were integrated as part of 360 campaigns- Kept up with news, trends and hot topics to make content ideas more contextual- Planned content calendars and present them to clients- Produced, wrote and created high-quality content in collaboration with content managers,motion designers, art directors, and other colleagues within the agency- Ensured that the brand’s voice is being expressed on social media by adhering to brandguidelines- Published the content on social media and on other online channels (website, YouTube,blogs)- Worked alongside the strategists, account services and a creative lead (editorial or 360) todeliver content that met our clients’ business goals- Managed some projects with the clients directly and ensured their satisfaction until the finaldelivery Show less

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Clients: Netflix Canada, UGG- Took part in developing content strategy and expressed it in a creative way throughdifferent social media formats (Stories, videos, carousel, image posts and any otherengagement or conversion format types)- Developed content ideas for social media that were integrated as part of 360 campaigns- Kept up with news, trends and hot topics to make content ideas more contextual- Planned content calendars and present them to clients-… Show more Clients: Netflix Canada, UGG- Took part in developing content strategy and expressed it in a creative way throughdifferent social media formats (Stories, videos, carousel, image posts and any otherengagement or conversion format types)- Developed content ideas for social media that were integrated as part of 360 campaigns- Kept up with news, trends and hot topics to make content ideas more contextual- Planned content calendars and present them to clients- Produced, wrote and created high-quality content in collaboration with content managers,motion designers, art directors, and other colleagues within the agency- Ensured that the brand’s voice ess being expressed on social media by adhering to brandguidelines- Published the content on social media and on other online channels (website, YouTube,blogs)- Worked alongside the strategists, account services and a creative lead (editorial or 360) todeliver content that met our clients’ business goals- Managed some projects with the clients directly and ensured their satisfaction until the finaldelivery Show less

Toronto, Ontario, Canada

eCommerce and Digital Experience TeamCoordinated product launches for the following partners: GUCCI, Beyonce IVYPARK, Pharrell Williams, LEGO, Disney, Trae Young, Peloton, Marimekko, Jeremy Scott, and more.- Planned content for adidas.ca site, email, social, and app, while monitoring launch success through analytical reports tracking user features and content- Main project coordinator for 20-30 product launches per month for adidas.ca, including Beyonce's IvyPark, through… Show more eCommerce and Digital Experience TeamCoordinated product launches for the following partners: GUCCI, Beyonce IVYPARK, Pharrell Williams, LEGO, Disney, Trae Young, Peloton, Marimekko, Jeremy Scott, and more.- Planned content for adidas.ca site, email, social, and app, while monitoring launch success through analytical reports tracking user features and content- Main project coordinator for 20-30 product launches per month for adidas.ca, including Beyonce's IvyPark, through product launch calendar- Maintained regular updates on product launch dates and content plans to all relevant teams by leading a weekly launch meeting of 20+ stakeholders- Collaborated with the global team and third party agencies to ensure content is created and available for our product campaigns on all digital platforms- Maintained global guidelines on launch mechanics, content, and experience to deliver product successfully and directly to the customer- Worked with global partners to discover best practices for content strategy, and then localized for our market to activate - Examined large data sets to identify trends, develop charts, and create visual presentations to help the business make more strategic decisions- Identified and solved issues with product presentation on the site or within the product systems in a fast and solution-oriented mannerSystems/Programs used: JIRA, PIM, Salesforce, SAP, Quantum Metrics, Adobe Analytics, Excel, PowerPoint Show less

Toronto, Ontario, Canada

- Assisted in planning and briefing consumer engagement for collections post-launch on dotcom, email and app- Identified opportunities to curate and procure content that drives ongoing engagement with consumers- Provided channel reporting and analytics to deliver data and recommendations to meet targets and drive sell through - Monitored user-generated content and calendar for dotcom to ensure content was posted and published on site

Toronto, Ontario, Canada

- Manage @StudentLifeTMU accounts on Twitter, Facebook, Instagram, Tik Tok and Snapchat- Maintain and schedule social media content to effectively increase and obtain followers- Collaborate with members of graphics and video team to produce original content- Curate and develop marketing and communications materials that promote, to students, the availability and value the various services at Ryerson University- Assist other departments in the promotion of their projects relevant… Show more - Manage @StudentLifeTMU accounts on Twitter, Facebook, Instagram, Tik Tok and Snapchat- Maintain and schedule social media content to effectively increase and obtain followers- Collaborate with members of graphics and video team to produce original content- Curate and develop marketing and communications materials that promote, to students, the availability and value the various services at Ryerson University- Assist other departments in the promotion of their projects relevant to students- Engage with online community by answering questions and joining conversations Show less

Toronto, Ontario, Canada

- Worked closely with digital producers to pitch social media campaigns for CTV’s social pages and editorial news hits for MUCH and MTV- Was responsible for creating the social materials and writing the articles that would then be published- Assisted video producers with video edits for CTV’s websites and social accounts- Was responsible for editing clips together, adding sound FX, captioning and adding graphics for any promotional videos for original CTV programming

Toronto, Canada Area

- Collaborated with a team for the creation of campaign brand guides and assets, such as #RoadToTMU 2019; included brand guide, all marketing materials and event activation materials for campus signage- Improved user experience for TMU Student Life website under Toronto Metropolitan University by changing and updating content, making it easier for incoming students to learn more information about transitioning to Toronto Metropolitan UniverstiyBy students, for students: TMU Student… Show more - Collaborated with a team for the creation of campaign brand guides and assets, such as #RoadToTMU 2019; included brand guide, all marketing materials and event activation materials for campus signage- Improved user experience for TMU Student Life website under Toronto Metropolitan University by changing and updating content, making it easier for incoming students to learn more information about transitioning to Toronto Metropolitan UniverstiyBy students, for students: TMU Student Life is dedicated to sharing stories of what it's really like to be a TMU student. We strive to make everything inspiring, informational, amusing, useful, and critical, and we believe every one of us has a story worth sharing. Visit studentlife.ryerson.ca/about to find out more. Show less

Markham, Ontario, Canada

Markham, Ontario, Canada

Toronto, Canada Area

As an Intern at the Transmedia Zone, I provide support to start-ups and projects innovating in storytelling, media and the creative industries. Transmedia Zone is an incubator for storytelling, media and creative industries operating out of Ryerson University. For more information visit www.transmediazone.ca