As Head of Bupa Global Consumer Sales, I am responsible for driving business growth for the broker and direct distribution channel for Bupa Global in Hong Kong.I have extensive experience in the insurance and finance industry. Prior to my current position, I was Head of Brokerage & IFA, Partnership Distribution for Chubb Life Hong Kong, responsible for driving business growth in the local brokerage distribution channel. Prior to joining Chubb I was Head of Business Development for Cigna Hong Kong.Before venturing into management ranks of the multinational insurance companies, I was an award-winning wealth management professional for Convoy Financial Services (now known as AGBA), having won various prestigious industry awards. I was also the spokesperson of the company, appearing regularly on media interviews covering topics on wealth management, and extensively on the insurance industry.I was a scholarship winner at the University of Technology, Sydney in Australia, graduating with a Bachelor of Business degree. I am a Certified Financial Planner, and is currently Chairman of the board of directors at the Institute of Financial Planners of Hong Kong (IFPHK). I have a passion for sharing and educating the public about financial planning, and is regularly invited for media interviews sharing financial planning advice.My contacts are:Email: edwin.ym.cheung@gmail.comWeChat: CheungeymInstagram: edwincheungTwitter: @edwinymcheung