Marketing Director, Dell.Com
Round Rock, Texas, Us
Led end to end Digital Optimization efforts for Dell.com globally across all BUs.Responsibilities include strategic planning, prioritization, operation, analytics andimplementationDelivered hundreds of millions of annualized revenue upside through continuousoptimization of customer purchase funnel and personalized experienceSupported strategic programs by providing actionable insights to inform future statedirection and mitigating business risksEstablished a best‑in‑class program with focus on people, process and technologyRecruited and developed one of the largest and best optimization teams in the industryEvangelized analytics & optimization inside and outside Dell. Presented in variousindustry conferences and won multiple testing awardsJob tags: Ed Wu, online analytics, A/B testing, multivariate testing, conversion funnel optimization, test & targeting, personalization, measurement strategy, leadership, global team management, talent acquisition, training and development