Yevgeny Dyatlov Email and Phone Number

- Creating a logo and corporate identity.- Restaurant business plan.- Development and implementation motivation programs for retail staff.

- The marketing department organization (subordinates: 5).- The development and launch of new brands.- Analysis of the market, working with research companies.- Development and implementation motivation programs for dealers and retail staff.- Organization of participation in Moscow exhibitions (Prodexpo, Wine Fair).

- Analysis of potential customers and retailers for a new brand of modern underwear in Moscow. - Competitors and prices analysis in Moscow. - The pricing models preparation. - Adapting the concept of brand and market strategy. - Preparing a plan to promote a new underwear brand . - Participation in the exhibition CPM. - Preparation of presentation of the new underwear brand.

- Developing a marketing strategy of SBA Сoncern for the Russian market and its implementation.- Analysis of consumers in the Russian market, working with research companies (the index of the target groups TGI, customs statistics, in-depth interviews, focus groups).- Branding - creating a furniture brand PARRA.- Creating a retail format of trade point (shop in shop) PARRA.- Opening the network of branded trade points by franchising (30 stores from 80 to 260 sq. m.) in the… Show more - Developing a marketing strategy of SBA Сoncern for the Russian market and its implementation.- Analysis of consumers in the Russian market, working with research companies (the index of the target groups TGI, customs statistics, in-depth interviews, focus groups).- Branding - creating a furniture brand PARRA.- Creating a retail format of trade point (shop in shop) PARRA.- Opening the network of branded trade points by franchising (30 stores from 80 to 260 sq. m.) in the Russian regions.- The development of the product range and pricing policy. Design of new furniture collections (more than 15 collections, bedrooms and living rooms) and putting them into production.- Interaction with furniture designers (Italy, France, Holland, Germany).- Support for sales, development and implementation of programs to stimulate sales.- Budgeting of marketing department and control of its implementation.- Organization of participation in Moscow exhibitions Furniture and EEM (expositions more than 200 sq. m.).- Preparation and implementation of advertising campaigns (outdoor, TV, radio, Internet, print media). - Intellectual property issues, interaction with the patent attorney. Show less

- The marketing department organization (subordinates: 46).- The development and launch of new brands.- Management of the company's own brands (20 items).- Participation in policy on private labels (7 items).- Analysis of the market, working with research companies (focus groups, retail audit, price elasticity, etc.).- Creating a merchandising division divided by areas of retail chains, supermarkets, the key and unorganized retail.- Managing trade-marketing activities in… Show more - The marketing department organization (subordinates: 46).- The development and launch of new brands.- Management of the company's own brands (20 items).- Participation in policy on private labels (7 items).- Analysis of the market, working with research companies (focus groups, retail audit, price elasticity, etc.).- Creating a merchandising division divided by areas of retail chains, supermarkets, the key and unorganized retail.- Managing trade-marketing activities in retail stores in 39 regions of Russia (the tasting, a gift for purchasing, mystery shopping, contests, etc.).- Development and implementation motivation programs for dealers and retail staff.- Preparation and implementation of advertising campaigns (outdoor, subway, TV, radio, Internet, print media).- Organization of participation in Moscow and St.Petersburg exhibitions (Prodexpo, Agrorus, Wine Fair).- Intellectual property issues, interaction with the patent attorney.During my work, the company increased its market share from 8% to 17% on the Russian market of sparkling wines - 2nd place in the ranking of the National Alcohol Association, and the rating of the company in still wines moved from 64th to 7th place. Show less

- The marketing department organization (subordinates: 2).- Creating a logo and corporate identity. Specifying the company's mission.- Creating a system for tracking the primary marketing information.- Creating a call center and telemarketing application.- Communication strategy.- Preparation and implementation of advertising campaigns (outdoor, subway, TV, radio, Internet, print media).

- The organization of the department of 7 employees.- Creating and managing Web sites of the company. (stroimontage.ru, asninfo.ru, adsp.spb.ru, petrofort.ru, zavodam.net, hermitage.fr and others).- Preparation and implementation of advertising campaigns in the Internet.- Conduct online surveys and making reports.- Conducting price monitoring for residential and commercial real estate.- Managing News Agency ASN-info. Join the media. Definition of information policy… Show more - The organization of the department of 7 employees.- Creating and managing Web sites of the company. (stroimontage.ru, asninfo.ru, adsp.spb.ru, petrofort.ru, zavodam.net, hermitage.fr and others).- Preparation and implementation of advertising campaigns in the Internet.- Conduct online surveys and making reports.- Conducting price monitoring for residential and commercial real estate.- Managing News Agency ASN-info. Join the media. Definition of information policy. Establishing contacts with the press.- External and internal PR. Issue corporate magazine - 24 pages.As a result of advertising campaigns the number of contacts over the Internet were: Commercial real estate 36%, elite 12%, standard housing in Moscow 20%, in St. Petersburg 6% of the total number of contacts by all channels of communication. Show less